The market is awe-inspiring in the domestic packaging of the absolute giant, Mulinsen to create a full ecosystem advantage.
Mulinsen is a domestic LED packaging giant with unique competitive advantages in three core areas: technology, production scale and industrial chain layout.
The company has been focusing on professional production of LED packaging and LED applications for 20 years. The production capacity of LED packaging devices has reached 35 billion pieces per month. It is the first in China. The company is concentrating on "LED devices, lighting manufacturing, brand operation". In the upstream LED chip, downstream LED lighting application depth layout to create LED industry chain ecosystem, continue to enhance the company's profitability.
The global LED packaging industry's production capacity is accelerating to China, and LED packaging leads are preferred.
Although China's LED packaging industry started late, it initially completed its original technology and capital accumulation with its low labor cost, large consumer market and full complement of industrial chain. It has now entered the stage of industrial added value promotion and competed with international high-tech latitude. .
In 2015, China's LED output value reached 21%, ranking first in the world for the first time, and continued to increase rapidly in 2016. China's LED packaging market growth rate and output value growth rate is significantly higher than the global market, highlighting the global LED packaging capacity to accelerate the transfer to China, China has become the global LED packaging capacity center. Under this trend, the company will benefit as a leader in LED packaging.
The acquisition of Roundmans, the overseas business broke out, creating a global LED packaging + lighting leader.
Osram is the second largest lighting company in the world. Its brand has more than 100 years of history and has excellent technical strength, brand image and industrial advantages. Its marketing channels cover more than 150 countries and regions around the world.
Mulinsen's acquisition of OSRAM LED lighting panel LEDVANCE is the perfect combination of superior manufacturing capability and 100-year brand. Through this acquisition, Mulinsen will fully utilize Landwell's overseas quality marketing channels and brand influence to export Mulinsen products to the world.
In particular, the company currently holds the core product LED filament lamp. In 2017, the company's LED filament lamp sales are expected to exceed 1.7 billion yuan, a year-on-year increase of 232%. With the rapid growth of the company's overseas business in the future, it will be a global LED package + lighting leader.
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