Aux 4.12 Jingdong brand opened on the day, the target annual revenue exceeded 15 billion

"There is a home where there is Oaks" is the brand culture that Oaks Air Conditioning has always insisted on. On the scene of the April 11th Oaks Jingdong Super Brand Day Conference, Jingdong JOY, Oaks O'Neal and Ouyang Nana appeared on the same stage for consumption. Imagine a beautiful life.

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In fact, the strong cooperation between Oaks and JD.com has been a long-standing cooperation. Since 2010, Oaks has maintained frequent interaction with JD. In August 2017, Oaks became the first single item to win the Jingdong Super Brand Day. The brand, through a series of innovative measures, achieved sales of more than 100 million in the opening day of the brand day, the sales of the event exceeded 300 million mark on the day of the event, breaking the new record of the sales volume of Oaks air-conditioning.

As a subversive of traditional channels, JD.com has adopted the more advanced business model, higher efficiency and more refined value chain of self-operated e-commerce, allowing consumers to enjoy the "one-stop" extreme before, during and after sales. Service has become not only the largest home appliance retail channel in China, but also an important position for Oaks sales miracle.

Therefore, at the beginning of 2018, Oaks Air Conditioning deepened the strategic cooperation with JD.com with the first GSKA merchant identity contract with JD. At the beginning of the year, it established the goal of exceeding 15 billion yuan in annual revenue. Some insiders pointed out that the cooperation between Oaks and JD has broken through the single level of products, and the development of new consumption trends that determine production and demand determines production. At the same time, the cooperation between Oaks and JD has also sparked. Emotional connection with the user, using multiple levels of means to cultivate loyal users and occupy the user's mind.

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The president of Aux Home Appliances Group said: "The mutual benefit is the premise of long-term partners. The combination of Oaks and JD is based on the common intention of both parties to provide consumers with the ultimate experience and recognition of the status of the partner industry."

With the help of Internet transformation and upgrading opportunities, and constantly deepen the Internet thinking, and deepening innovation in manufacturing, channel and marketing with the Internet as the core, it has become the secret of Oaks' success. According to the data of online monitoring of the industry, the domestic sales of Oaks in January and February 2018 increased by 39.5% year-on-year, and the growth rate still ranked first in the industry.

In addition to relying on the Internet, Oaks air conditioning is also known for its ultimate pursuit of product quality. Oaks has always adhered to the concept of "quality is the cornerstone, innovation is the soul." For product innovation and R&D, a large amount of manpower and financial resources have been invested: independent research and development of TS rapid thermal technology, AUT-Smart power adjustable technology, and fourth-generation Wi-Fi WeChat interconnection technology, which are most concerned by consumers. Air-conditioning cleaning problem, Oaks developed Hydro-automatic washing technology 10 years ago to make the use of air-conditioning more green and healthy.

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At the press conference, it also unveiled the new air-conditioning "窈窕" hang-up and "Ladies" cabinets of Oaks in 2018. It not only has a beautiful appearance, but also has a connotation. It is equipped with a number of intelligent technologies to make it easier to connect to WeChat. The cabinet ECO has no worry about energy saving, automatic washing second generation, 20 decibel mute, and three generations of WIFI intelligent high five core functions.

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At the event, Oaks released the Xiaoao animation movie trailer produced by Xiaoao as the IP image. Ouyang Nana, the chief product art officer of Oaks, also visited the site as the "Jingdong Super Brand Day Flagship Store Manager" and "Aux New Products". Recommend the official" to pass love and warmth to every family.

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