In 2014, Facebook acquired Oculus, an immersive virtual reality technology company, for a total price of approximately US$2 billion. It officially announced its entry into the virtual reality field. Zuckerberg also claimed that VR will be the future of Facebook, which is nothing more than the appearance of Xiaozao’s The popularity of virtual reality technology has really excited the global VR practitioners. Domestically, a wave of entrepreneurship has been set off. Whether it is capital or the market, it is boiling all over the place overnight.
First, people in the industry are generally optimistic about the future of the VR industry and define it as a next-generation computing platform. It is believed that it is the next development hotspot of the smart terminal industry after the mobile phone industry.
However, it is everyone's consensus that capital should keep up with hotspots. From the past year, listed companies have been investing in the field of VR. However, the turmoil in the level of the VR industry still exists. With the tech giants represented by Google, Qualcomm and Intel having announced their own VR strategies, it seems that the frenzied capital has cooled somewhat.
How to eliminate the current concerns of people is very important, because the biggest challenge facing the marketization of VR is how to form a large-scale, and where the future development route.
According to data analysis company Crunchbase's data, in the first quarter of 2016, the global VR venture capital investment reached 1 billion US dollars, while there were 200 million US dollars in the same period this year, but the industry does not seem to be shaken. According to the open market data of the Internet, the domestic VR market scale in 2015 was 1.52 billion yuan, but it was a year's time, and the market ushered in a high-speed growth trend. In 2016, the scale of the domestic VR market reached 6.74 billion yuan, which was several times faster than last year. The 2017 domestic VR market size is expected to reach 15.07 billion yuan. After all, the fields covered by VR are too extensive, and some accidental events are ruled out. Both investment and market size are moving in an orderly manner.
In addition, Shan Jijiuan, CEO of Dentsu Group from China, presented a surprising set of data showing that 6.3 million units of the equipment produced last year, 40% of which were sold in China, and this implied proof that China is currently Become the world's largest VR market.
At the same time, China is the largest developing country in the world, and its national consumption and income levels are increasing every month. In comparison with other developed countries, the commercial economic development of the city has not come to saturation, but the economy has only just begun. The development of all walks of life is at the beginning, so the competition is not so fierce. Therefore, the excavation of the Chinese market is so important.
Although in the current wave of virtual reality industry, China's market is indeed huge, which is beyond doubt, but it should be noted that domestic companies still focus on virtual reality technology for production. Virtual reality technology is difficult to research and development, long time, high hardware and software requirements, high R & D funds, in the current commercialization is uncertain, the domestic companies are somewhat powerless. However, the development prospect of our country's virtual reality industry is certainly bright, but the problems we face now are also what we need to solve, and we still need to break through more barriers in the future development.
At present, China's VR industry is in a period of rapid development, and a complete industrial chain is slowly taking shape. Although limited by some technical thresholds, major breakthroughs may be difficult to see in the short term, but as a frontier technology, the market prospects are broad. After all, the VR industry has received strong support from the country.
Shenzhen Virtual Reality Industry Association
Focus on the virtual reality industry and create a new business card for industry gathering!
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