Recent relevant data shows that in the first half of 2017, the retail volume of China's color TV market was declining compared with the same period of last year. However, under the downward trend in the color TV market, there is a phenomenon worthy of our attention, that is, high-end color TV has no small increase. Among them, OLED TVs, as the core product of high-end color TVs, saw a significant increase in sales. In the first half of 2017 alone, sales volume of China's OLED TV market surged 96% year-on-year.
OLED has the advantage of self-luminous, blue light emitted is not harmful blue light, can effectively reduce harmful blue light damage to the human eye to achieve healthy eye protection, OLED self-luminous features can also make the TV thinner, from the CRT TV to now thin to 4.9 In mm and 3.65mm TV products, the TV form is undergoing an all-round slimming process. Even OLED screens can make the TV even slimmer, which is in line with the needs of consumers nowadays.
In the Chinese color TV market, the current OLED camp is very strong. Skyworth, Sony, Changhong, Konka, Philips, LG and other companies are all resolute advocates, practitioners, and promoters of OLED TV technology. With the active promotion of these color TV companies, OLED TVs are not only becoming more and more powerful, but also the speed of adoption has accelerated.
The rapid development of OLED TVs, in addition to the active promotion of mainstream TV manufacturers, and active cooperation with the channel is inseparable. According to the author's understanding, in June this year, Suning announced cooperation with Skyworth, Changhong, Konka, LG, Sony, Philips and other brands, inviting consumers to in-depth experience through the theme tasting, and accelerating the popularity of OLED TVs. Through large-scale procurement, underwriting and other ways to help consumers.
Thanks to Suning's online and offline retail capabilities, Suning has a natural advantage in high-end TV sales. The data shows that more than half of the OLED TVs in the country are sold from Suning Channel. For example, just last month, a consumer in Suning Shanghai purchased a LG OLED TV with a unit price of 200,000 yuan and a Sony 100Z9D with a cost of 500,000 yuan.
It is understood that Suning uses its own stores and related experience resources to provide upstream O2O integrated sales platform for OLED suppliers. At the same time, it also addresses users' demand for OLED high-end TV experience, creating playable and experienceable shopping space and facilitating users to understand products.
In addition, on the upstream side, South Korea's LGD, as well as mainland China's BOE, China Star Optoelectronics and other major panel makers have also invested heavily in the R&D and production of OLED panels. With the increase in panel supply and price decline, there will also be Help OLED TV market to further erupt.
As a result, although the size of China's color TV market is declining in the first half of 2017, consumer demand for high-end differentiated TV products is still increasing. OLED TVs, as a representative product in the high-end market, have experienced a surge in sales volume that means that the forward-looking technology layout of the OLED TV camp has been effective, and the future market performance deserves our close look.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
OLED has the advantage of self-luminous, blue light emitted is not harmful blue light, can effectively reduce harmful blue light damage to the human eye to achieve healthy eye protection, OLED self-luminous features can also make the TV thinner, from the CRT TV to now thin to 4.9 In mm and 3.65mm TV products, the TV form is undergoing an all-round slimming process. Even OLED screens can make the TV even slimmer, which is in line with the needs of consumers nowadays.
The rapid development of OLED TVs, in addition to the active promotion of mainstream TV manufacturers, and active cooperation with the channel is inseparable. According to the author's understanding, in June this year, Suning announced cooperation with Skyworth, Changhong, Konka, LG, Sony, Philips and other brands, inviting consumers to in-depth experience through the theme tasting, and accelerating the popularity of OLED TVs. Through large-scale procurement, underwriting and other ways to help consumers.
Thanks to Suning's online and offline retail capabilities, Suning has a natural advantage in high-end TV sales. The data shows that more than half of the OLED TVs in the country are sold from Suning Channel. For example, just last month, a consumer in Suning Shanghai purchased a LG OLED TV with a unit price of 200,000 yuan and a Sony 100Z9D with a cost of 500,000 yuan.
It is understood that Suning uses its own stores and related experience resources to provide upstream O2O integrated sales platform for OLED suppliers. At the same time, it also addresses users' demand for OLED high-end TV experience, creating playable and experienceable shopping space and facilitating users to understand products.
In addition, on the upstream side, South Korea's LGD, as well as mainland China's BOE, China Star Optoelectronics and other major panel makers have also invested heavily in the R&D and production of OLED panels. With the increase in panel supply and price decline, there will also be Help OLED TV market to further erupt.
As a result, although the size of China's color TV market is declining in the first half of 2017, consumer demand for high-end differentiated TV products is still increasing. OLED TVs, as a representative product in the high-end market, have experienced a surge in sales volume that means that the forward-looking technology layout of the OLED TV camp has been effective, and the future market performance deserves our close look.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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