BOE’s new production capacity has been continuously turned into a profit

BOE A released the “2016 Semi-annual Results Announcement”, which showed that the net profit attributable to shareholders of listed companies in the first half of the year was profit of RMB 4.5-4.5 billion, which turned losses into profits and the main business profit for three consecutive quarters. profit.

BOE said that in the first half of 2017, the company continued to promote soft and hard integration, application integration and service transformation, strengthen innovations in technology, products and application development, promote lean management, and further improve production line value-adding capabilities; The line continued to be fully sold, the overall yield and product quality of the production line continued to increase, and the market share of major product segments remained at a high level. In addition, the semiconductor display industry's business climate has improved significantly compared with the same period of last year. In the report period, the company's operating performance has achieved substantial growth.

According to the tracked data, since BOE started to promote the capacity leap in 2008, the average annual investment amount has exceeded 10 billion. In less than ten years, the accumulated investment amount has reached nearly 100 billion. However, by the end of last year, BOE had basically not made any money in the two rounds of the industry LCD cycle during this period, and it was called the training hand of soy sauce by the overseas panel industry.

However, with the global manufacturing industry shifting to mainland China, especially in the middle and low-end products with the largest shipments, most of the world's production capacity has gathered in mainland China, and overseas panel companies have begun to produce panel production capacity. The loss of the downstream estuary is completely lost. This part of the production capacity has also become a panel foundry of Chinese enterprises, or directly shut down or sold capacity.

Driven by the demand of local Chinese terminal brands, only three large-size panel makers and three small-size panel makers have finally passed the industrial technology learning curve period, and also accumulated a large number of factory operation management experience, and also cultivated A large number of skilled employees have also transferred to the mainland of China in the past two years to undertake global panel production capacity, laying a relatively solid industrial foundation.

At the same time, BOE's new production capacity has also become the main target for low-end monitors and LCD TVs in the global market. Even in the end, most of Samsung's mobile phone LCD panels cannot be handed over to BOE. OEM production. Driven by market demand, BOE’s capacity scale effect has also begun to emerge.

In fact, since the beginning of the previous year, in addition to Longteng Optoelectronics has not announced a new expansion plan, not only BOE, other domestic panel manufacturers, but also all use BOE's cooperation model with local governments and industrial funds, entered the capacity leap stage. Among them, Hefei, Fuzhou, Shenzhen, Wuhan, Xianyang, Kunming, Guangzhou, and Sichuan and Chongqing as a whole have begun to actively pull up panel factories or terminal factories, and build various new display panel lines in the local area.

BOE also benefited from the price recovery of this wave of liquid crystal cycle, not only obtained the corresponding sales price in the international market, but also obtained the market discourse right corresponding to the shipment scale, and also served the customer with the local cost advantage. The profitability has improved.

Moreover, BOE has two 10.5-generation high-generation panel production lines under construction and planned construction. After the production capacity is released, the market share of high-end products will also be greatly improved, and the profitability of products will reach the international first-class level. With its technological breakthrough in TDDI LTPS products on the high-end panel of mobile phones and the demand for comprehensive screen display technology in the industry, BOE's mobile phone panel business will gradually transform from its largest scale of shipment to its own profit advantage in the industry.

Despite the fact that Japan or South Korea's panel companies are good or terminal brand companies, they are actively moving to OLED high-end products to develop a market with greater profitability, and hope to compete with LCD panel production capacity by the advantages of technology differences. However, due to the limitations of OLED display materials and processes, the mass production scale and capacity efficiency of OLEDs need to be improved by at least five to ten years to achieve the current level of liquid crystal panels.

Therefore, BOE can fully expand its capacity efficiency to the maximum during this period, and it will be transformed into the largest manufacturer by the largest manufacturers of TV, monitors and mobile phone panels. This is the same as China's white goods, TV and mobile phone manufacturing companies, which devour most of the world's production capacity. China's panel companies have only repeated the capacity expansion of Chinese local terminal brands. What is different from the previous one is that the global assembly capacity of the terminal assembly foundry was mainly undertaken, and now it is shifting to the upstream components and the global capacity transfer.

TV Channel Switch

Wenzhou Niuniu Electric Co., Ltd. , https://www.anmuxisocket.com

Posted on