Photovoltaic, an industry that was once seen as a bright future, has been plunged from the glory of a huge loss to a company in just a few years. The so-called difference is nothing. Similarly, as a strategic emerging industry, the LED industry, under the severe impact of factors such as the European debt crisis and overcapacity, faced with the depressed market situation, the suspicion of the market continued: whether the LED industry will follow the footsteps of the photovoltaic industry and become The second photovoltaic industry.
In 2012, the US “double opposition†and European anti-dumping came to attack the Chinese PV industry. The Chinese PV industry is facing a severe crisis of survival. Although the LED industry has not been subject to anti-dumping investigations, the situation after the baptism of the European debt crisis is quite similar to the dilemma of the photovoltaic industry. What is currently facing is how to survive. The decline of the photovoltaic industry is the best way to learn from the LED industry. It is precisely because the LED industry seems to be telling a similar story, so many industry players have called on LED companies to take every step and avoid repeating the old path of photovoltaics.
Judging from the problems caused by the event in the photovoltaic industry, most of them are similar to the current situation of the LED industry:
LED quality is more worrying than overcapacity
The broad market prospects of LEDs have created a huge temptation for the outside world, which has led many companies to blindly grab food and cause serious overcapacity. However, due to the impact of the European debt crisis, the overall LED market demand is exhausted. Faced with the fierce competition in the market and the pressure from rising raw material costs, most of the “first-eat crabs†have not tasted the sweetness, but they have become the pioneers on the road. In order to survive, some enterprises do not hesitate to compete at the expense of quality. Even some companies dumped for low prices, using imitation products or inferior raw materials, resulting in a significant reduction in the quality of LED lighting products. This blind entry and low-end competition led to the chaos and disorder of the entire LED lighting market. Some time ago, the Quality Supervision Bureau, the State Administration of Inspection and Quarantine, and the Industry and Commerce Bureau conducted quality inspections on LED lighting products, energy-saving lamps, road lighting, fire emergency lamps and electric light sources throughout the country. It was found that the qualified rate of LED lighting products was only 51%, and the inferior quality was worrying.
Compared with concerns about overcapacity, companies should pay more attention to the improvement of LED industry quality and independent innovation capability, and how to significantly reduce costs. In today's international market pressure, price chaos today, LED companies only rely on improving product quality, with independent intellectual property rights and lower costs, in order to achieve breakthroughs, get rid of the dilemma.
Don't rely too much on policies and ignore core technology development
At present, for the winter of the photovoltaic industry, the country is brewing a number of policies to support the photovoltaic industry, and consider investing 70 billion yuan to save. Faced with this unprecedented crisis and the unprecedented large-scale bailout of the government, industry insiders have called for PV companies to be more “powerfulâ€, to optimize their industrial structure, to increase the flexibility of competition mechanisms, to continue to expand market demand, and to enhance scientific and technological research and development capabilities. Other aspects of cultivation of internal strength.
Compared with the large-scale policy subsidies of the photovoltaic industry, the LED industry has also benefited from favorable policies. Following the first half of this year, the State Council executive meeting discussed and adopted the "12th Five-Year Plan for the National Basic Public Service System", quantified the policy support for energy-saving lamps and LED lights, and arranged for 2.2 billion yuan of subsidy funds to support. All provinces and cities have also successively issued policies to actively respond to the "Twelfth Five-Year Plan" and support the LED industry in disguise. It can be said that the government subsidy is to promote the "double sword", while promoting the development of the LED market, but it also hinders the "independence" of the enterprise. Most LED companies have neglected the innovation and research and development of technology because they are overly dependent on policies. When the products of international companies are under pressure, they are constrained by LED patent factors, which makes many LED companies hit the wall and suffer setbacks.
At present, more than half of the technology and patents in the global LED field are occupied by international manufacturers. Japan Nichia Chemical, Toyota Synthetic, American Cree, European Philips, and Europe Osram have applied for a number of patents to maintain their competitive edge and maintain their market share, covering almost the entire industrial chain including raw materials, equipment, packaging and applications. Obviously, the monopoly of industry giant technology patents has seriously hindered the development of Chinese LED companies.
Effectively cultivate LED technology talents to “clear†obstacles for industrial development
LED is an emerging high-tech industry. Government support and enterprises have no money to solve all problems. As far as the industry as a whole is concerned, the lack of core technology and R&D team is the biggest gap between mainland LED companies and similar foreign companies. The main reason for the wide gap between product and technology innovation capabilities. Therefore, LED companies not only need to have a team with both ability and political integrity, but more importantly, they must form an effective talent cultivation and hematopoietic mechanism.
At present, due to the lack of upstream core technology, many LED companies are stuck in the middle and low-end areas of packaging and applications. High-efficiency and high-reliability LED raw materials are almost all dependent on imports. The core technology of high-end epitaxial chip production process is also subject to people, especially The upstream chip patent technology is mostly mastered by large foreign manufacturers. With the emergence of LED patent warfare, the lack of core technicians has become a bottleneck for the development of various enterprises. Therefore, LED enterprises can only solve the problem of shortage of talents, and the industry can develop well.
In 2012, the US “double opposition†and European anti-dumping came to attack the Chinese PV industry. The Chinese PV industry is facing a severe crisis of survival. Although the LED industry has not been subject to anti-dumping investigations, the situation after the baptism of the European debt crisis is quite similar to the dilemma of the photovoltaic industry. What is currently facing is how to survive. The decline of the photovoltaic industry is the best way to learn from the LED industry. It is precisely because the LED industry seems to be telling a similar story, so many industry players have called on LED companies to take every step and avoid repeating the old path of photovoltaics.
Judging from the problems caused by the event in the photovoltaic industry, most of them are similar to the current situation of the LED industry:
LED quality is more worrying than overcapacity
The broad market prospects of LEDs have created a huge temptation for the outside world, which has led many companies to blindly grab food and cause serious overcapacity. However, due to the impact of the European debt crisis, the overall LED market demand is exhausted. Faced with the fierce competition in the market and the pressure from rising raw material costs, most of the “first-eat crabs†have not tasted the sweetness, but they have become the pioneers on the road. In order to survive, some enterprises do not hesitate to compete at the expense of quality. Even some companies dumped for low prices, using imitation products or inferior raw materials, resulting in a significant reduction in the quality of LED lighting products. This blind entry and low-end competition led to the chaos and disorder of the entire LED lighting market. Some time ago, the Quality Supervision Bureau, the State Administration of Inspection and Quarantine, and the Industry and Commerce Bureau conducted quality inspections on LED lighting products, energy-saving lamps, road lighting, fire emergency lamps and electric light sources throughout the country. It was found that the qualified rate of LED lighting products was only 51%, and the inferior quality was worrying.
Compared with concerns about overcapacity, companies should pay more attention to the improvement of LED industry quality and independent innovation capability, and how to significantly reduce costs. In today's international market pressure, price chaos today, LED companies only rely on improving product quality, with independent intellectual property rights and lower costs, in order to achieve breakthroughs, get rid of the dilemma.
Don't rely too much on policies and ignore core technology development
At present, for the winter of the photovoltaic industry, the country is brewing a number of policies to support the photovoltaic industry, and consider investing 70 billion yuan to save. Faced with this unprecedented crisis and the unprecedented large-scale bailout of the government, industry insiders have called for PV companies to be more “powerfulâ€, to optimize their industrial structure, to increase the flexibility of competition mechanisms, to continue to expand market demand, and to enhance scientific and technological research and development capabilities. Other aspects of cultivation of internal strength.
Compared with the large-scale policy subsidies of the photovoltaic industry, the LED industry has also benefited from favorable policies. Following the first half of this year, the State Council executive meeting discussed and adopted the "12th Five-Year Plan for the National Basic Public Service System", quantified the policy support for energy-saving lamps and LED lights, and arranged for 2.2 billion yuan of subsidy funds to support. All provinces and cities have also successively issued policies to actively respond to the "Twelfth Five-Year Plan" and support the LED industry in disguise. It can be said that the government subsidy is to promote the "double sword", while promoting the development of the LED market, but it also hinders the "independence" of the enterprise. Most LED companies have neglected the innovation and research and development of technology because they are overly dependent on policies. When the products of international companies are under pressure, they are constrained by LED patent factors, which makes many LED companies hit the wall and suffer setbacks.
At present, more than half of the technology and patents in the global LED field are occupied by international manufacturers. Japan Nichia Chemical, Toyota Synthetic, American Cree, European Philips, and Europe Osram have applied for a number of patents to maintain their competitive edge and maintain their market share, covering almost the entire industrial chain including raw materials, equipment, packaging and applications. Obviously, the monopoly of industry giant technology patents has seriously hindered the development of Chinese LED companies.
Effectively cultivate LED technology talents to “clear†obstacles for industrial development
LED is an emerging high-tech industry. Government support and enterprises have no money to solve all problems. As far as the industry as a whole is concerned, the lack of core technology and R&D team is the biggest gap between mainland LED companies and similar foreign companies. The main reason for the wide gap between product and technology innovation capabilities. Therefore, LED companies not only need to have a team with both ability and political integrity, but more importantly, they must form an effective talent cultivation and hematopoietic mechanism.
At present, due to the lack of upstream core technology, many LED companies are stuck in the middle and low-end areas of packaging and applications. High-efficiency and high-reliability LED raw materials are almost all dependent on imports. The core technology of high-end epitaxial chip production process is also subject to people, especially The upstream chip patent technology is mostly mastered by large foreign manufacturers. With the emergence of LED patent warfare, the lack of core technicians has become a bottleneck for the development of various enterprises. Therefore, LED enterprises can only solve the problem of shortage of talents, and the industry can develop well.
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