ã€World Wide Web Reporter Zhang Zhiying】 The rise of China's mobile phone makers is now even noticed by foreign media. CNBC reported on the sudden emergence of Chinese mobile phone factories. The world’s five largest mobile phone manufacturers, including three are Chinese companies, are closely following Apple and Samsung as leading players.
Huawei last year consolidated its position as the world's third-largest market share. According to Counterpoint Research's survey report, Oppo increased by 111% in global shipments in 2016, ranking fourth, while Vivo grew 77.9%, ranking fifth.
CNBC introduced China's mobile phone factory in this way: You may see Oppo's brand on the green back plate on the football stadium in Barcelona; on the T-shirt of Calcutta's Cavaliers (one of India's largest cricket team), you You will see Gionee's words printed on it. Advertising and sponsorship are only part of their expansion plan.
The world’s largest industrial event, MWC, ended in Barcelona last week. According to foreign media observations, the Chinese military’s all-army participation exhibited: Huawei’s press conference was beautiful; Jin Li and Oppo set up large booths to display their products. Oppo showcased new camera technology; Jin Li displayed a low-priced and high-priced smartphone A1 at a price of 349 euros. Through the exhibition, they demonstrated their ability to enter the global stage, and also demonstrated to large factories such as Apple and Samsung.
Oppo, Vivo and Gionee succeeded in sales through domestic and offline channels, allowing them to further expand into small towns and small cities; at the same time, they also expanded into other Asian regions, including: India, Indonesia, Thailand; and also in the Middle East and Africa. point. Jin Li CEO Lu Wei Bing said that the mobile phone manufacturers that have expanded their products to 50 markets are now focusing on the market share of sustained growth in these markets. "I think it's more important not to enter more countries, but to do it in every country." He said that in India, for example, Jin Li has put its own mobile phone in 4000 stores, and they tried to copy this model to other The market has increased Jinli's physical stores in other countries. Chinese technology companies have a certain influence in India. Of the top five mobile phone plants in India, four are Chinese companies.
However, on the other hand, China wants to expand beyond markets in emerging countries, which is a challenge. The developing market prefers the sales model of mobile-bundled contracts, where users purchase contracts through mobile phone operators and receive grants to purchase mobile phones at cheaper prices. Oppo said that he saw success in some of these markets: “We recently entered a number of markets that use the 'operator contractor' model, like Taiwan, Singapore, Australia, and New Zealand. The sales response is encouraging us and we’re winning the market in Singapore. Three, and in Australia, we signed contracts with key operators including Vodafone, Virgin and Optus, and there are three-digit growth.†Sky Li, Director of International Mobile Phone Operations at Oppo, said: “Our experience in these markets will help us more. Understand user behavior and prepare for future expansion."
And will the United States become the next market for these new Chinese stars? Most people think: I am afraid I can not. Analysts warned that many Chinese competitors may face the challenge of violating US intellectual property rights laws, but this will not prevent Chinese companies from actively expanding.
At the same time, as US President Trump continued his anti-China argument, the environment in the United States is less stable for Chinese companies. During the election campaign, Trump had threatened to impose high tariffs on Chinese goods, although Chinese companies were not worried. "I don't see it as a crisis because I think Sino-US relations are the most important relationships in the world and we need each other." Lenovo CEO Yang Yuanqing told CNBC last week.
Although it does not rule out the possibility of entering the United States or other Western countries, most Chinese companies now focus more on markets where they can succeed and are less risky. “I think Jinli’s brand is not yet ready to enter the US and Europe, but if we work with local brand companies to understand this market, then we may be able to do so.†Jin Li’s CEO stated, “We are not in a rush to develop markets. Be successful, step by step."
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