On March 8, Thunder released the unaudited financial results for the fourth quarter and the full year of 2016 as of December 31. The financial report shows that in 2016, Thunder's total revenue for the year was US$157 million, a year-on-year increase of 20.7%; of which Thunder’s total revenue for the fourth quarter was US$39.5 million, which was a year-on-year increase of 12.3%.
From the financial report, we can see that Thunder's total revenue for 2016 achieved a 20.7% year-on-year growth, which is inseparable from the growth of its member income, Internet advertising revenue (income mainly from mobile advertising), and cloud computing revenue. increase. Among them, the performance of Internet advertising revenue was eye-catching. In 2016, it achieved revenue of USD 16.9 million, an increase of 252.2% year-on-year.
The performance of member income in 2016 was no less: As the core business of Thunder, the annual income of the members was 90.2 million U.S. dollars in 2016, an increase of 9.4% year-on-year, accounting for the largest share in total revenue of Thunder, playing a key role The role; At the same time, the steadily increasing membership income has injected a steady stream of momentum for the healthy development of Thunder.
According to the person in charge of the Thunder member business, the reason why member income can achieve steady growth in 2016 is mainly due to factors such as the reorganization of the membership system, the optimization of the payment process of the members, the launch of the Thunder 9, and the upgrade of user consumption concepts.
As early as the end of 2015, Thunder revamped its membership system and launched a more superior service for its members. The super membership includes more extensive and comprehensive membership privileges, including a number of membership privileges such as Platinum Members, Fast Bird Members, and Game Accelerator Members. At present, the super-member 30 yuan per month, once launched, has been sought after by users, which can be seen from the Thunder ARPU (average income per member).
The person in charge of the Thunder member business told reporters that in the fourth quarter of 2015, Thunder’s ARPU was 25.3 yuan; by the first half of 2016, the value had increased to 28 yuan; by the second half of 2016, the ARPU had exceeded 30 yuan. Arrived at the peak of the history of Thunder.
The increase in the average income per member means that Thunder's high-quality member services and products have been widely recognized by users. At the same time, in order to improve the user experience, Thunder has made further optimizations in the payment process of members, etc., to ensure that users complete actions such as payment more quickly and smoothly.
In 2016, Thunder introduced the new Thunder 9 product. The Thunder 9 uses a new download engine to allow users to get a more excellent download experience; a new layout of interface functions, carrying a richer content, these initiatives have promoted Thunder members Conversion.
The increase in the number of ARPU members and the number of members is inseparable from Thunder's high-quality services and products, and it is also closely related to changes in the concept of consumer spending. With the development of economy, people's spending power has gradually increased, and more and more people are willing to pay for quality services and products. This also means that Thunder's high-quality member services will be recognized by more and more users.
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