On March 8, the CEO of Storm Mirror Huang Xiaojie recently published a paper on social media, summarizing the development of VR industry in 2016 and forecasting the development trend in 2017.
As the current experience of mobile VR is not good, some people think that the PC model is the future of VR. In this regard, Huang Xiaojie said that history will not decline, humans evolved from the PC Internet to the mobile Internet, mobile and portable is the basic element of all smart devices in the future .
In addition, Huang Xiaojie also expressed his gratitude to the giant's entry: “The song also released the Day Dream system and started to support VR on Android. Microsoft also released HoloGraphic, which supports VR in Windows. At the same time, they standardize software, hardware and interaction. The definition is open to the entire industry chain."
At the same time, Huang Xiaojie also predicted the trend of VR this year from the following aspects:
1. Interactive upgrade: Last year, the mobile VR interaction mode was through the joystick's small handle or touchpad, which will be fully upgraded to the 3DOF handle this year.
2. 100 million DayDream Ready phones.
DayDream's game with $31 million: There are more than 100 games and apps on the DayDream platform. There are many high-quality games on the Day Dream platform. Many games experience has exceeded my expectations.
4.100 Million One-Unit Sales: PC VR is evolving toward wireless, and mobile VR is evolving towards higher experience. The all-in-one will be the current important product form.
The following is the full text of Huang Xiaojie's publication:
Friends who care about VR:
VR 2016
Looking back at the past 18 months, I personally witnessed an industry revelation triggered by a small incident. This process is very much like a popular fashion product. It began as a fashion in a small circle. It then triggered many people's imitations and was then amplified by the media. Eventually it became a social event. Even the people who eat melons have learned and tried.
This small incident was the launch of the Storm Mirror on November 18th, 2015. Feng Xin and I discussed that the theme was “detonation day†because most people didn’t know or look good on VR before that time. We hope to detonate the Chinese VR industry through this conference.
It was the first time in my life that I had a press conference. I had never done a press conference since I started my business for 7 years. The night before, I was nervous and couldn't sleep at night. I told Feng Xin that I really couldn't do it, or else you talk about it. He said that you are the CEO. This is your business. It can only be said by you, as long as it does not faint on the stage.
Feng Xin's remarks completely relaxed me. It is not difficult to achieve this goal. When I was standing on the stage and looked at the thousands of people under the dark pressure of the audience, I was basically nervous and speaking smoothly. Finished PPT. It seems that life needs to constantly challenge itself. Things that were previously impossible are possible. Because the 36 daily limit of the storm in 2015, so that every move in the storm will be of concern, so a few days after the conference, the stock market and VR related to a little bit of all stocks daily limit.
In December, LeTV added an emergency VR conference. Then, Baidu, Tencent, Xiaomi, Ali also announced VR strategy. At this time, the media seized this hot spot and further reported VR in mainstream media.
Then the major directors announced that they were shooting VR movies. Many listed companies competed to invest in and acquire VR companies. Various industries are actively looking for opportunities to combine with VR. Each mall can see VR experience seats, and countless entrepreneurial teams begin. In VR, people are full of fantasy in VR and feel that the hacking empire is coming soon. In 2016, we measured sales of all VR devices from e-commerce platforms such as Ali, Jingdong and Suning. Although there was no exaggeration in media coverage, it was indeed about 10 million units in the year, which is ten times that of 2015.
But in the second half of the year, people’s enthusiasm for VR began to decline because our expectations for VR were too high, and today VR still falls short of expectations.
Looking at the equipment first, the high-end big heads are based on the powerful computing performance of the PC. The experience is really good, but because the price is too expensive and there is no portability, most users are blocked; while the Cardboard products are inexpensive, but the experience is not Good, this has caused the lack of equipment that can be widely popularized in both the good and cheap ways in this market.
Let's look at the content again. In 2016, VR's games and videos also increased tenfold more than in 2015, but there is still a big gap between high-quality content that everyone imagines. Facbook also has a lot of money on content, but the number is still small. Because content providers are still waiting and watching, they are waiting for the large-scale popularity of the equipment. Only in this way can they make money.
The entire capital market has further turned cold. According to reports, the US group, Didi, 58 cities, LeTV, ZTE, etc. have begun layoffs. This is determined by the global economic and capital cycle. It has nothing to do with VR, but it has a serious impact. Investment in the VR industry.
Storm mirrors were also split and layoffs in October. A large number of VR startup teams died, and the media started to smash VR. This carnival and killing reminds me of the Internet's spurt and subsequent bursting of the bubble in 2000, but this year's VR process is shorter and more violent. I personally feel that it is the evolution of the technological revolution that is determined by the evolution. Future changes such as AR/AI / Driverless, etc. will usher in a more short-term cycle of bubbles and bursts, but the subsequent exponential growth will also be faster and more violent, because the bubbles will not stop the trend from coming, like in 2003, in the Internet, a sad, go Out of today's China BAT (Baidu, Ali, Tencent), the United States FAG (Facbook, Amazon, Google). I believe that if we look back at 2016 after five years, we will remember this year, because this round of bubbles has accelerated the development of the VR industry, and companies emerging from this round of bubbles have the opportunity to become the next-generation giants.
Cardboard's work and experience
Cardboard can experience VR helmets through mobile phones. It was invented by Google and then optimized by Samsung GearVR. The main product of Storm Mirror is also this model. In 2016, Storm Mirror was controversial, because many media friends feel that mobile VR experience is not good, and the three major PC models are the real VR.
My personal point of view is that history will not retrogress. Humans have evolved from the PC Internet to the mobile Internet. Mobile and portable are the basic elements of all smart devices in the future. People will not be willing to be tied in front of computers. However, the current mobile VR experience is not good, first of all, the CPU and GPU performance of the mobile phone is an order of magnitude worse than that of a PC, so it is very difficult to run panoramic 3D content. Secondly, the mobile phone screen is uneven, and most of the mobile phones are 1K screen, so it is clear. The degree is not high, and more importantly, the mobile phone is not optimized for VR, so the system delay is very high and it will cause dizziness.
Samsung GearVR's experience is better because it only targets a certain number of mobile phones, so it can be optimized from the operating system to the screen, and the average mobile phone can not. This also caused trouble for me once, although I firmly believe that mobile VR is the future, but it is too difficult to do a good experience. Feng Xin told me: "It is precisely because of the difficulty that we need to create, a better tomorrow will not automatically come!" Yes, the so-called change of the world is not the current world is not perfect, so we need entrepreneurs to change it! We want to build a VR product that has a good experience on any mobile phone and is affordable enough for the people!
Thanks to Qualcomm, Google and Microsoft
In 2016, Qualcomm launched the Snapdragon 820 chip for a large number of VR optimization, support ATW and FrontBuffer and other technologies to significantly reduce system latency, thereby reducing vertigo. Google also released the DayDream system and started to support VR on Android. Microsoft also released the HoloGraphic, which supports VR on Windows. At the same time, they standardized the definitions of software, hardware, and interaction, and they are open to the entire industry chain. This is like the process of popularizing PCs and popularizing smartphones. Only the standards are unified, and the entire industry chain can be mobilized. Some people do chips, some do screens, some do hardware products, some increase network bandwidth, and others do software and content. At this time, VR can truly become a healthy development industry. Some time ago I got Google's Pixel mobile phone and experienced the DayDream game inside. Many of the games are of high quality and I can't put it down. The operating system really has a huge driving force on the content ecology.
Thanks to three big heads
The three big heads of PCs represented by Oculus promoted this round of VR development, and each time they saw Oculus's products and content release, they could feel Zuckerberg's idealistic spirit. He really believes in VR's future. The great value, he believes, can create a disruptive social network through VR, and in October released a social experience prototype. Looking back at the development of the PC Internet and mobile Internet in the past, we have seen that the definition of each time-spanning product is completed by the Americans. With the maturity and development of the industry, China will use the huge market and manufacturing capabilities to seize the global market. . This may be related to the spirit of freedom and innovation advocated by Americans. Americans use imagination and high technology to create the future. They sincerely hope that Chinese companies can use this gesture to stand at the global high ground.
Thanks to the media for spurs
In the past year, media friends have raised a lot of criticism and doubts about us, especially about the Cardboard product experience. Every time I hear this kind of voice, I feel a bit uncomfortable because I firmly believe that mobile VR must be the future. The road we take is correct. The current experience is poor because the industrial chain is not mature, not that we do not work hard. But from another point of view, it is because everyone is full of expectations for the VR industry and is full of expectations for the storm mirror. We only have to work harder to overcome many difficulties, and really do have a good product to meet the expectations of users and the media. After the Matrix product launch in December, most of the media friends gave a high rating because our product solved the current user experience pain point, "3K screen" makes the vision more clear, "230g helmet" Weight can allow users to wear two hours, "less than 20 millisecond delay" so that users do not dizzy, and others sell 4599 yuan, we only sell 2499 yuan, this is really a conscience price! Experience the past year, I also see When we arrived at the media, our friends were really spurring us to grow up. When we didn't do well, we criticized it. When we came up with a good product, we affirmed it. I am here to express my sincere thanks to all of you.
Thanks for your support
The most grateful are these brave users. You have experienced our products and have endured many deficiencies in the products. Many valuable opinions have also been put forward. Many enthusiasts really supported us. One college student took out more than a thousand of her own pocket money and borrowed hundreds of other people. When he hadn't experienced the product, he ordered Matrix. I also believe that Matrix will not disappoint you, has a high-definition screen and a powerful chip, watching videos and playing games will be very cool. And with DayDream's support, we will launch a mobile VR helmet that meets the Day Dream standard, so that ordinary mobile phones can also have a good VR experience. In short, please believe that we will work harder to introduce good products!
Changes in the industry in 2017
1. Interactive upgrade: Mobile VR interactive mode last year was through the joystick's small handle or touchpad, this year will be fully upgraded to the 3DOF handle, the recent Samsung new handle to GearVR configuration is almost a replica of DayDream handle.
2. 100 million DayDream Ready phones: The Xiaolong 820 chip is expected to have 100 million shipments worldwide. This means that at least 100 million mobile phones worldwide will be equipped with a Storm Cardboard helmet, plus Day Dream's standard Handle, you can enjoy a good VR experience!
DayDream's game with $31 million: There are more than 100 games and apps on the DayDream platform. There are many high-quality games on the Day Dream platform. Many games experience has exceeded my expectations. I believe this year's DayDream platform will surely have more than $1 million in monthly games!
4.100 Million One-Unit Sales: PC VR is evolving toward wireless, and mobile VR is evolving towards higher experience. The all-in-one will be the current important product form. Products from the low end of a few hundred dollars to the high end of several thousand dollars will coexist. Of course, if you want to experience a better experience of the content, you still have to choose Qualcomm Xiaolong 820 or more platforms.
Hold on! Smile to face 2017!
It is said that the peer is a family, but today VR is in its infancy and requires peers to work together to promote the development of the industry, and only good competition can make us make better products. I think that VR will definitely develop rapidly in 2017, and the capital market will pick up in the second half of the year. VR will usher in Xiao Yangchun. I hope everyone can hold on. Investors are also urged to invest in good VR companies quickly because they are really the price of cabbage now. Only when others are afraid will greed be the biggest winner.
I know there are still many difficulties and setbacks waiting for us, but we will face 2017 with a smile, because only by believing in the future can we create the future!
Storm mirror CEO Huang Xiaojie
March 7, 2017
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