Author: Photoelectric News Network has Cong
In early 2009, in order to expand domestic demand, promote the development of China's LED industry, and reduce energy consumption, the Ministry of Science and Technology of China launched the “Ten Cities and Ten Thousands†semiconductor lighting application demonstration city program, which covers 21 domestically developed cities such as Beijing, Shanghai, Shenzhen and Wuhan. city. The domestic LED lighting industry is collectively excited. According to the forecast, the LED street lights will increase by 178% in 2009 compared with 2008, with an output value of 1.625 billion US dollars. It is expected that the domestic LED street lamps are expected to reach more than 8 million in 2011, with a penetration rate of 8.5%. . What impact will the plan have on the various levels of the middle and lower reaches of the Chinese LED lighting industry? Will the LED industry bring out the gloom of the financial crisis? Behind the huge opportunities, what challenges will the national industry face? What countermeasures should we take? In response to various questions, Optoelectronics News produced the “Opportunities and Challenges Brought by the “Ten Cities and Ten Thousand Cities†to China's LED Industryâ€. The news topic invited a number of industry experts to influence the impact of “Ten Cities and Ten Thousand Cities†on China's LED industry. Multi-level, all-round discussion. The following is an interview with Mr. Zhou Jie, the general manager of NVC.
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General Manager of NVC
Optoelectronic News Network: What impact do you think the “Ten Cities and Ten Thousand Cities†plan will have on the upper, middle and lower reaches of the LED industry? How long will this impact last? Is this impact already present?
Zhou Zhou: At present, the country has launched the “Ten Cities and Ten Thousand Cities†program. The upper, middle and lower reaches of the LED industry will benefit, which will drive the maturity and promotion of upstream high-power chip technology, and expand the application range of high-power packaging devices for mid-stream enterprises. The market size of downstream companies. This plan will have a long-lasting and sustained positive impact on the popularity of LEDs and the growth of the entire LED industry. 2009 is the first year of China's LED development. The various incentive measures and construction plans launched by the country will benefit the LED industry and will also play a positive role in promoting the popularity of LED.
Optoelectronic News Network: Many countries in foreign countries have similar LED lighting popularization plans. According to the situation you know, what experiences and lessons can we learn from them? In terms of specific implementation details, how can we promote the healthy development of domestic industries?
Zhou Zhou: China is currently the second largest energy-consuming country in the world. According to statistics, the national electricity consumption in 2008 reached 3.43 trillion kWh, of which lighting accounted for 12%. If the luminous efficiency of LEDs continues to increase at current speeds and its applications account for 30% of the lighting market, by 2020, China will save more than 200 billion kWh per year. In the process of LED lighting development, we suggest that the government do more work to help LED manufacturers become bigger and stronger.
Optoelectronics News Network: According to your point of view, what are the shortcomings in the technical and market aspects of domestic lighting design/high-power white light chip/device packaging? What advice do you have for the development of related industries?
China's LEDs have begun to rise, but domestic development in various areas of the LED industry chain is uneven. At the same time, LED technology is a new field in the lighting industry. LED lighting should fully utilize the good characteristics of LEDs. From LED chips, device packaging to product applications, every step of every enterprise must be done well. We propose to solve the common problems in the development of the LED industry through technical exchanges, training, mutual visits, joint research and development, etc., so as to enhance the overall competitiveness of the semiconductor lighting industry.
Optoelectronics News: The financial crisis has been around for a while now. According to what you know, what impact has the LED chip/lighting/module/driver been affected? What is the situation with your company? What role will the “Ten Cities and Ten Thousands†play in bringing the entire industry out of the financial crisis?
Zhou Zhou: The financial crisis has had little impact on our company. This year, our overseas performance has achieved high growth, and domestic business has also grown steadily.
The perfect performance of LED technology in the Beijing Olympic Games has promoted the positive development of the LED display and landscape lighting market. We believe that the "Ten Cities and Ten Thousand Cities" program, as well as the Shanghai World Expo, Guangzhou Asian Games, Shandong National Games, Shenzhen Universiade, etc., will provide LED technology to a whole new level.
Optoelectronic News Network: How do you view the future Chinese market? What achievements have your company made in the Chinese market?
Zhou Zhou: We think the LED market has broad prospects. At present, China's lighting industry has great prospects. The relevant governments are also actively promoting the lighting industry, especially the development of LED industry. At the same time, we are also actively exploring the domestic and international markets for the entire lighting field. In terms of products with high technical content, long life and high efficiency, the competitiveness of products is very large.
Optoelectronics News Network: We have noticed that foreign companies are more focused on the research and development of indoor lighting technology. Relatively speaking, Chinese manufacturers pay attention to the special lighting market such as LED street lights. How do you view this problem?
Zhou Zhou: With the maturity and cost reduction of LED technology, the promotion and popularization of LED lighting will undoubtedly bring huge energy savings. LED is a new energy-saving light source, everyone knows, but how to apply it to the lighting field reasonably needs to be discussed in depth. Therefore, we suggest not only to pay attention to road lighting, but also to pay more attention to it. Indoor lighting.
Optoelectronic News Network: How do you view the prospects of phosphor white LEDs and color hybrid white LEDs? Which future is more optimistic?
Detailed: At this stage, the realization of white light through the phosphor and blue LED chip technology route is a general-purpose technical route with better cost performance. At the same time, white light is realized by mixing RGB three-color LED chips in landscape lighting, indication/display, scene lighting/interactive lighting. Or the magic display is also a good embodiment of the LED advantage. In the future, the two technical routes will surely shine in different areas that are suitable for each.
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In early 2009, in order to expand domestic demand, promote the development of China's LED industry, and reduce energy consumption, the Ministry of Science and Technology of China launched the “Ten Cities and Ten Thousands†semiconductor lighting application demonstration city program, which covers 21 domestically developed cities such as Beijing, Shanghai, Shenzhen and Wuhan. city. The domestic LED lighting industry is collectively excited. According to the forecast, the LED street lights will increase by 178% in 2009 compared with 2008, with an output value of 1.625 billion US dollars. It is expected that the domestic LED street lamps are expected to reach more than 8 million in 2011, with a penetration rate of 8.5%. . What impact will the plan have on the various levels of the middle and lower reaches of the Chinese LED lighting industry? Will the LED industry bring out the gloom of the financial crisis? Behind the huge opportunities, what challenges will the national industry face? What countermeasures should we take? In response to various questions, Optoelectronics News produced the “Opportunities and Challenges Brought by the “Ten Cities and Ten Thousand Cities†to China's LED Industryâ€. The news topic invited a number of industry experts to influence the impact of “Ten Cities and Ten Thousand Cities†on China's LED industry. Multi-level, all-round discussion. The following is an interview with Mr. Zhou Jie, the general manager of NVC.
General Manager of NVC
Optoelectronic News Network: What impact do you think the “Ten Cities and Ten Thousand Cities†plan will have on the upper, middle and lower reaches of the LED industry? How long will this impact last? Is this impact already present?
Zhou Zhou: At present, the country has launched the “Ten Cities and Ten Thousand Cities†program. The upper, middle and lower reaches of the LED industry will benefit, which will drive the maturity and promotion of upstream high-power chip technology, and expand the application range of high-power packaging devices for mid-stream enterprises. The market size of downstream companies. This plan will have a long-lasting and sustained positive impact on the popularity of LEDs and the growth of the entire LED industry. 2009 is the first year of China's LED development. The various incentive measures and construction plans launched by the country will benefit the LED industry and will also play a positive role in promoting the popularity of LED.
Optoelectronic News Network: Many countries in foreign countries have similar LED lighting popularization plans. According to the situation you know, what experiences and lessons can we learn from them? In terms of specific implementation details, how can we promote the healthy development of domestic industries?
Zhou Zhou: China is currently the second largest energy-consuming country in the world. According to statistics, the national electricity consumption in 2008 reached 3.43 trillion kWh, of which lighting accounted for 12%. If the luminous efficiency of LEDs continues to increase at current speeds and its applications account for 30% of the lighting market, by 2020, China will save more than 200 billion kWh per year. In the process of LED lighting development, we suggest that the government do more work to help LED manufacturers become bigger and stronger.
Optoelectronics News Network: According to your point of view, what are the shortcomings in the technical and market aspects of domestic lighting design/high-power white light chip/device packaging? What advice do you have for the development of related industries?
China's LEDs have begun to rise, but domestic development in various areas of the LED industry chain is uneven. At the same time, LED technology is a new field in the lighting industry. LED lighting should fully utilize the good characteristics of LEDs. From LED chips, device packaging to product applications, every step of every enterprise must be done well. We propose to solve the common problems in the development of the LED industry through technical exchanges, training, mutual visits, joint research and development, etc., so as to enhance the overall competitiveness of the semiconductor lighting industry.
Optoelectronics News: The financial crisis has been around for a while now. According to what you know, what impact has the LED chip/lighting/module/driver been affected? What is the situation with your company? What role will the “Ten Cities and Ten Thousands†play in bringing the entire industry out of the financial crisis?
Zhou Zhou: The financial crisis has had little impact on our company. This year, our overseas performance has achieved high growth, and domestic business has also grown steadily.
The perfect performance of LED technology in the Beijing Olympic Games has promoted the positive development of the LED display and landscape lighting market. We believe that the "Ten Cities and Ten Thousand Cities" program, as well as the Shanghai World Expo, Guangzhou Asian Games, Shandong National Games, Shenzhen Universiade, etc., will provide LED technology to a whole new level.
Optoelectronic News Network: How do you view the future Chinese market? What achievements have your company made in the Chinese market?
Zhou Zhou: We think the LED market has broad prospects. At present, China's lighting industry has great prospects. The relevant governments are also actively promoting the lighting industry, especially the development of LED industry. At the same time, we are also actively exploring the domestic and international markets for the entire lighting field. In terms of products with high technical content, long life and high efficiency, the competitiveness of products is very large.
Optoelectronics News Network: We have noticed that foreign companies are more focused on the research and development of indoor lighting technology. Relatively speaking, Chinese manufacturers pay attention to the special lighting market such as LED street lights. How do you view this problem?
Zhou Zhou: With the maturity and cost reduction of LED technology, the promotion and popularization of LED lighting will undoubtedly bring huge energy savings. LED is a new energy-saving light source, everyone knows, but how to apply it to the lighting field reasonably needs to be discussed in depth. Therefore, we suggest not only to pay attention to road lighting, but also to pay more attention to it. Indoor lighting.
Optoelectronic News Network: How do you view the prospects of phosphor white LEDs and color hybrid white LEDs? Which future is more optimistic?
Detailed: At this stage, the realization of white light through the phosphor and blue LED chip technology route is a general-purpose technical route with better cost performance. At the same time, white light is realized by mixing RGB three-color LED chips in landscape lighting, indication/display, scene lighting/interactive lighting. Or the magic display is also a good embodiment of the LED advantage. In the future, the two technical routes will surely shine in different areas that are suitable for each.
quick search:
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