[PConline News] The machine is a siege. People outside the city want to go in. The people in the city want to come out. Traditional household appliance giants are involved in this area, luck may not be very good. Gree has become a lesson from the past and two years ago, TCL Communications, the first overseas sales company, also encountered difficulties.
On the evening of October 9, TCL Group announced the transfer of the equity of its subsidiary TCL Communication Technology and plans to transfer 626,702,217 shares to three external investors such as Ziguang Group and Yunnan Chengtou Investment, accounting for 49% of the shares issued by TCL Communication Technology.
Ziguang Group has upstream resources in the industry chain in the core device fields such as mobile phone chip platforms, radio frequency and mixed signal chips and memory devices;
Yunnan Chengtou has acquired 8.8% of Wentai Technology, a mobile ODM service provider, and has invested in semiconductor wafers.
The transferee C team has management and investment experience in the communications and consumer electronics industries.
Prior to this, TCL Industrial Holdings held 100% equity in TCL Communication Technology. After the transaction was completed, the equity was diluted to 51% and still held a controlling position.
â– quietly rising, continuing to slump
Since the beginning of 2009, TCL Communication's performance has steadily increased. In 2015, it reached the peak of 83.55 million global sales (including communications equipment and other products), of which 74.22 million were overseas sales topped domestic manufacturers. However, since then, TCL Communication has encountered business downturn.
In 2016, TCL Communication achieved sales of 68.77 million units, a year-on-year decrease of 17%; realized sales revenue of 20.39 billion yuan, a year-on-year decrease of 15.8%; and EBITDA of 474 million yuan.
In the first half of 2017, TCL Communication achieved sales of 21.169 million units, a decrease of 36.2% year-on-year; sales revenue was 6.87 billion yuan, a year-on-year decrease of 26.1%; and the loss range was 852 million yuan.
Due to the rapid changes in the communications industry and fierce market competition, TCL Communication Technology has recently experienced a downturn in the business. Equity transfer aims to reduce the impact on the overall performance improvement of the TCL Group and reduce the share of losses of the shareholders of the TCL Group.
The three major brands are lackluster
TCL Communications designs, manufactures and sells communications equipment and other product portfolios under the three brands Alcatel, TCL and BlackBerry. Alcatel faces overseas markets and TCL faces the domestic market. Last December, TCL obtained the BlackBerry brand license.
In the second half of 2016, due to the increase in the cost of key parts and components for mobile phones and fluctuations in exchange rates in some regions, TCL Communications’ overseas sales and gross margins were affected, continuing the downturn.
At the same time, TCL Communication China has implemented a comprehensive reorganization and the sales of its TCL 950 have not reached expectations.
On December 15 last year, TCL and BlackBerry announced the signing of a long-term licensing agreement. BlackBerry provides authorization for security software, service kits, and brand assets. TCL Communications produces and sells BlackBerry-branded mobile devices worldwide.
The BlackBerry's brow wrinkled and found that things were not simple.
SHENZHEN CHONDEKUAI TECHNOLOGY CO.LTD , https://www.szsiheyi.com