Through long-term pilot work, the virtual operator finally ushered in a formal commercial license, but the pilot task has been completed, but today's communications market is increasingly competitive, and the tariff package has few advantages over the Internet package. How should operators highlight the encirclement?
In May 2013, the mobile communication resale business pilot was launched. From the beginning, it was eager to try, scrambling, full of confidence, and promising prospects. It seems that this word is not an exaggeration. Everyone thinks that a lot of "Qian Jing" seems to be achievable. Later, I found that it was not so simple, and the problems were many more difficult. Later, I dispersed, and I was so lonely.
Yesterday, the Ministry of Industry and Information Technology issued a voice: As of the end of 2017, a total of 13 resale enterprises realized cumulative profits in the same year. 42 private enterprises launched mobile resale business trials in nearly 200 local networks in 29 provinces, and the total number of users exceeded 60 million. The Ministry of Industry and Information Technology believes that the pilot has achieved the expected goals, the pilot tasks have been completed, and formal commercial conditions are available.
In addition, the mobile communication resale business is open to foreign-funded enterprises.
At this time, it has been more than three years and eight months since the start of the pilot work. In three years, the time was enough to change the original appearance. However, it is finally necessary to usher in a formal commercial license.
However, even if it is officially commercialized? Looking at today's communications market, the level of competition is getting higher and higher, and speeding up and lowering fees are being implemented. Some time ago, private broadband operator Epp declared bankruptcy, and the days of private enterprises were not good enough for the competition of operators and Internet companies. The same is true for virtual business.
There are not many advantages in the number of users.At the recent China Unicom mobile communication resale business promotion meeting, Zhou Renjie, general manager of China Unicom's supervision affairs department, said: At present, China Unicom's mobile resale business users have more than 45 million users, and have maintained tens of millions of grades every year for the past three years. Net increase users, the market share is about 73%.
That is to say, most of the mobile resale business users in the market belong to China Unicom. China Mobile and China Telecom have no clear data release yet, but the two add up to less than 15 million.
However, we should also see that China Unicom's Tencent King Card has developed more than 50 million users. In May 2017, it was only over 20 million. It is obvious that the development speed is also very strong.
Moreover, yesterday, Ali Communications was ranked in the top three consecutive quarters for spam messages and harassing calls, and was interviewed by the Ministry of Industry and Information Technology.
The tariff package has few advantages over the Internet package.There are figures in the front showing that China Unicom's mobile resale users have a market share of 73%, so it is said that the development of virtual merchants with China Unicom is not bad. Let’s take a look at the 4G enjoyment card fee package for Snail Mobile:
However, in 2017, the Internet card jointly launched by Internet companies and operators has also taken off, and then China Unicom’s Tencent King Card has grown by 30 million users in just half a year. It is now open to old users and will be open in the future. Development will be even more immeasurable.
For the development of Internet packages, this is unexpected.
The following is the introduction of Unicom Tencent King Card Package Fee:
Compared with the two, it is obvious that Tencent King Kabi snail mobile 4G enjoyable card has an advantage.
Internet packages and operators continue to speed up the fee reduction, and the virtual business enterprises are involved in it. They are facing excessive competition in the Chinese communication market. And as the demographic dividend disappears and the traffic dividend gradually peaks, it seems more difficult for the virtual business to seek a breakout. And there is no experience to draw on.
"How to break through the commercial license, how to break through the virtual business? I don't know, but certainly not in communication tariffs and services." Independent telecom analyst Fu Liang said.
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