——Hua Yong, General Manager of Shanghai Guanxun Lighting Engineering Co., Ltd.
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Hua Yong, general manager of Shanghai Guanxun Lighting Engineering Co., Ltd., grows with the brand. Reporter: Shanghai is a fashion city. Brand consumption is the mainstream of consumption in this city. In such a market, how do you and NVC locate?
Hua Yong: Shanghai is a complete urbanized market. The business and consumption patterns are relatively mature and rational. Many brands have positioned Shanghai as a real brand marketing position, and almost all foreign brands entering the Chinese market are rushing to Shanghai or taking root. Shanghai. NVC has always implemented a branded business strategy and has grown into a leading brand in China's lighting industry. Therefore, in terms of the value orientation of the company and the brand, NVC and the Shanghai market are matched. NVC Lighting has been operating in Shanghai for many years. The market position achieved has also verified this.
CCTV has an advertisement called “Believe the Power of Brandsâ€. The brand I understand is the sum of all tangible and intangible assets of the company. It is the highest program of all strategic concepts and actions. For the operation center, in the market of a brand consumption, of course, we operate brand products and services. We want to be a channel with ideal brand, so we will continue to improve the management of the company, improve the business level and service level to customers. Under the guidance of this business philosophy, the operation center has won the spur and motivation of long-term development, and each employee will forge ahead and unite because of the brand concept.
Reporter: As far as I know, NVC has served many brand customers in Shanghai, including Meite, Spencer, Bayer Pharmaceuticals, etc., when providing lighting products and application solutions for leading brands in these different industries. What are the outstanding features of NVC to attract customers?
Hua Yong: NVC serves a large number of brand customers, involving clothing, hotels, real estate and other industries. The leading brands in these industries choose NVC, which is a brand identity of both parties. We use lighting products and application solutions to add extra points to our customers' brands. Our customers' brands add points to their consumers. The brand effect and application cases of the customers add points to NVC's brand. This is a very benign cycle. Participating in all aspects of the link has gained value-added effects, I think this is the biggest gain of a company's brand management.
â– Brand is the most important productivity reporter: For the Shanghai market, how is the competition in the lighting industry? What are the advantages of NVC?
Hua Yong: As everyone knows, Shanghai's comprehensive operating costs are much higher than other regions in the country. This has higher requirements for efficiency, scale, and team quality. The biggest force driving these factors comes from brand influence. Reduce customer's choice cost, gain more customer recognition and attract outstanding talents to join. This kind of competition does not depend solely on the plane competition of products and prices, but on a three-dimensional competition model. The breadth of NVC product coverage, personalization and product quality have been recognized by the market, with high brand influence, coupled with the design capabilities of lighting application solutions, these factors have contributed to our continued expansion of Shanghai market share. Good Foundation Editor: Zhan Xiaole Typography: Huang Jiacunmei refers to: Peng Anjun Final Review: Yao Xiaohong
Hua Yong, general manager of Shanghai Guanxun Lighting Engineering Co., Ltd., grows with the brand. Reporter: Shanghai is a fashion city. Brand consumption is the mainstream of consumption in this city. In such a market, how do you and NVC locate?
Hua Yong: Shanghai is a complete urbanized market. The business and consumption patterns are relatively mature and rational. Many brands have positioned Shanghai as a real brand marketing position, and almost all foreign brands entering the Chinese market are rushing to Shanghai or taking root. Shanghai. NVC has always implemented a branded business strategy and has grown into a leading brand in China's lighting industry. Therefore, in terms of the value orientation of the company and the brand, NVC and the Shanghai market are matched. NVC Lighting has been operating in Shanghai for many years. The market position achieved has also verified this.
CCTV has an advertisement called “Believe the Power of Brandsâ€. The brand I understand is the sum of all tangible and intangible assets of the company. It is the highest program of all strategic concepts and actions. For the operation center, in the market of a brand consumption, of course, we operate brand products and services. We want to be a channel with ideal brand, so we will continue to improve the management of the company, improve the business level and service level to customers. Under the guidance of this business philosophy, the operation center has won the spur and motivation of long-term development, and each employee will forge ahead and unite because of the brand concept.
Reporter: As far as I know, NVC has served many brand customers in Shanghai, including Meite, Spencer, Bayer Pharmaceuticals, etc., when providing lighting products and application solutions for leading brands in these different industries. What are the outstanding features of NVC to attract customers?
Hua Yong: NVC serves a large number of brand customers, involving clothing, hotels, real estate and other industries. The leading brands in these industries choose NVC, which is a brand identity of both parties. We use lighting products and application solutions to add extra points to our customers' brands. Our customers' brands add points to their consumers. The brand effect and application cases of the customers add points to NVC's brand. This is a very benign cycle. Participating in all aspects of the link has gained value-added effects, I think this is the biggest gain of a company's brand management.
â– Brand is the most important productivity reporter: For the Shanghai market, how is the competition in the lighting industry? What are the advantages of NVC?
Hua Yong: As everyone knows, Shanghai's comprehensive operating costs are much higher than other regions in the country. This has higher requirements for efficiency, scale, and team quality. The biggest force driving these factors comes from brand influence. Reduce customer's choice cost, gain more customer recognition and attract outstanding talents to join. This kind of competition does not depend solely on the plane competition of products and prices, but on a three-dimensional competition model. The breadth of NVC product coverage, personalization and product quality have been recognized by the market, with high brand influence, coupled with the design capabilities of lighting application solutions, these factors have contributed to our continued expansion of Shanghai market share. Good Foundation Editor: Zhan Xiaole Typography: Huang Jiacunmei refers to: Peng Anjun Final Review: Yao Xiaohong
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