According to Reuters, Apple will announce a plan next week to allow Siri voice assistants to support more applications, aimed at countering Amazon's hugely successful voice assistant Alexa.
But according to engineers and insiders in the artificial intelligence industry, Apple in California is likely to stick to its usual testing methods, focus on a small number of features, and try to perfect them instead of spreading them around.
Currently, Apple's Siri only supports six types of applications: calling and carpooling, messaging and telephony, image search, payment, fitness, and car infotainment systems. More types of applications are expected to be added at the company's annual developer conference next week.
Some industry observers predict that Apple will release smart home devices similar to Amazon Echo, and Echo has been a best seller in recent times. Apple declined to comment.
But even if Siri can double the number of applications it supports, it's still a far cry from the 12,000 tasks that Amazon Alexa can do.
This gap indicates that the two technology companies have applied different strategies. Apple believes that if users can't feel like communicating with real people when using voice assistants, they won't use voice assistants, so Apple has limited Siri's features to ensure a good user experience.
Amazon does not impose such restrictions on Alexa. It believes that the voice assistant should function as much as possible. Even if it is sometimes wrong or not very smooth, it can attract a lot of users by supporting a large number of applications.
For technology companies, virtual assistants are increasingly becoming their primary task in responding to voice commands, so the strategic conflicts of these companies are coming. They want to find new ways to attract customers and earn more from shopping and online services.
Profit method
If an Apple mobile phone user says, "Hey, Siri, I want to go to the airport by car" or "Hey, Siri, call me a car", Siri will open the Uber or Lyft apps and start booking.
In addition to some basic home and music features, Alexa needs more specific instructions, which means that Alexa can only react to specific words, such as "question" or "tell". For example, the "Alexa, take a taxi with Uber" command will make Alexa call the car, but the "Alexa, give me a Uber" command will not let Alexa respond correctly, because Alexa will not use this command with " Open Uber" this feature is connected.
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