Who should pay for the "crippling" of Internet set-top boxes?

Spring Festival Gala live sound delayed more than five minutes <br> <br> Spring Festival is New Year's Eve over the years of a "visual feast", however, this year's Spring Festival of the Word "feast", the provincial capital allows people to eat Lee Some are difficult to swallow. The main reason is that the network set-top box in the home is not strong. On March 11th, Ms. Li told reporters that on the New Year's Eve watching Spring Festival Gala, the network set-top box played Kartun and the sound was delayed for more than five minutes.

"At the time of buying TV, the salesperson strongly recommended to me the same set-top box and said that it could completely replace the current cable TV." Ms. Li said that she had purchased a Hisense TV at the beginning of last year and sold it when she purchased the TV. The staff introduced her to the network set-top box. In the live demonstration of the sales staff, there were nearly 500 TV channels, massive movie videos, and various types of online games. Ms. Li looked at the small, powerful but powerful set-top box.

In the following year's use, Ms. Li gave an online commentary to the Internet set-top box. When watching the video, TV series, and variety show videos provided by the video site, there was indeed no trouble with interstitial ads, but when receiving live TV channels , but there will be a case of playing cards. Ms. Li believes that the cause of Caton may be the speed at home is too slow, so at the beginning of this year to upgrade the home broadband traffic, upgrade from 4M to 10M, "At that time thought that broadband traffic increased, watching TV live should be no problem The cost of cable TV was not renewed."

However, broadband upgrades did not improve the status of the television channel live, but it became even more intense during the Spring Festival. At 8 pm on New Year's Eve, the Spring Festival Gala officially began. However, on the television of Ms. Li’s house, it took more than ten minutes to receive the signal. During the broadcast, it was almost “one minute, one card, three minutes and one stop.” In addition to Caton and sound delays, Ms. Li said that the second program has already started. The sound is still the first one in the program. "The Spring Festival Gala started broadcasting for an hour or so and the set-top box's sound delay has reached more than five minutes. ”

Zhang Yong, who is engaged in the sales of network set-top boxes, frankly stated that all the practical or fancy features of the network set-top box are based on the network environment. Although downloading small-capacity applications, online games, and other functions that do not require high-speed broadband transmission can be handled with ease, it is extremely impractical to watch ultra-clear video, live TV, and other functions that require faster broadband transmission. Moreover, the live broadcast of the Internet is recoded after cable TV or satellite TV is received, so the definition cannot be higher than that of cable TV. In addition, if the broadband transmission speed is insufficient, playcat delays and delays will inevitably occur. .

The actual experience is not complicated to operate <br> <br> perfect addition to playing outside Caton, complex operations network set-top box has become a "flawed."

On March 11th, the reporter conducted a practical experience, opened the network set-top box, entered the "My Application", and watched the TV live channel, he entered the "Taihei Video" program, click "Live" to receive the TV channel. Selecting the station operation is the same as for cable TV. If you want to watch movies or TV shows, you have to enter other video applications, search for the first letter of the keyword, and select the video to click to watch. Judging from the control mode, the operation of the network set-top box must be completed through the function keys on the remote control, because its UI interface is similar to the smart phone, which results in the overly complex operation threshold of the network set-top box not suitable for all users. Even if the network set-top box is equipped with a peripheral device such as a wireless mouse, use barriers still exist for older users. In contrast, cable TV is generally equipped with digital buttons + function keys, whether it is to select stations or perform other operations, are very smooth.

According to industry insiders, the loyal users of TV are precisely the older groups. If manipulation is not satisfactory, then what should be replaced?

The supervision strengthened some video websites to stop broadcasting. "This year's Spring Festival Gala is the first time we have realized webcasting. I would like to see the Spring Festival Gala on iQiyi on the Internet set-top box. As a result, iQiyi's TV client also stopped broadcasting." In the interview, the network set-top box users were small. Liu told reporters that the video clients of many video sites have stopped their services.

Reporter opened the Hisense network set-top box to see that the current set-top box only PPTV Juli and Tai Jie video applications can play normally, iQiyi, LeTV, Tencent video and other applications, will pop up after the corresponding stop service announcement. The reporter found that in the announcement, iQiyi and Tencent Video indicated that the TV client had stopped providing all services, and users could continue to watch on PCs, mobile phones, PADs, etc., and LeTV told the user that “it is currently on this device. The use of LeTV TV version to stop the service, the reporter consulted LeTV box sales staff learned that LeTV TV box within the LeTV can still provide normal services.

In June last year, the State Administration of Radio, Film and Television issued a "close letter" requesting the immediate closure of illegal video software download channels in Internet TV terminal products. LeTV and other set-top box companies decline in price. Then in mid-July, some media reported that the General Administration of Radio, Film and Television of the People's Republic of China had issued a supervision order for Internet TV and set-top boxes. LeTV and other companies were criticized by the General Administration of Radio, Film and Television. A lot of box companies' share prices have stopped. On the eve of the Lunar New Year, a message from the Internet that "the network set-top box will encounter the most severe supervision in history and no serial number can not be listed" again triggered the panic of the Internet set-top box industry. It is reported that the previous monitoring focuses mainly on software, "No serial number can not be listed" will focus on the supervision of the network set-top box hardware, that is, in the software level to obtain a set-top box, but also to wait for SARFT issued a serial number, there is no serial number Not listed. The reporter learned that the sales of set-top boxes will go through two processes of filing and approval. According to a person in charge of a set-top box company who declined to be named, before the reorganization, the box of the network set-top box manufacturer can only be filed by the licensee.

People in the industry generally believe that this is an old order, and the supervision of the Internet set-top box industry will gradually increase.

In any case, the network set-top box has its own distinctive features that have attracted the attention of young users. However, industry experts said that the current network set-top boxes have a lot of flaws, in actual applications do not have the advantages and conditions to replace the cable, to completely replace the cable, we can only say that the road is long and far-reaching, network set-top boxes are still very Long way to go.