In recent days, the temperature in Ningbo has risen sharply, and air-conditioner sales have been heated in advance. The reporter learned that the air conditioner has become the protagonist of all major electric stores in Ningbo since May, and the hot season has been advanced by more than half a month.
The demand for “demolition and replacement†is obvious
The reporter learned from Ningbo Suning, Gome and other stores yesterday that the temperature has risen sharply in recent days, and the sales of refrigeration appliances such as air conditioners and fans have been obviously effective. Compared with the large-scale sales in late May of last year, this year’s Ningbo market The air conditioner entered the hot season more than half a month earlier.
"From the sales data point of view, since the first week of May, sales of air-conditioners have increased by about 70% year-on-year. Several large-scale stores such as Zhongshan Dong Road Store and Wanda Store have exceeded the daily sales of air-conditioners in this weekend. Taiwan." Li Na, the person in charge of Suning Ningbo Branch, said that in the past years, it was usually not until late May that such hot sales scenes would appear. In order to cope with the early sales peak, the installation and after-sales teams have been arranged.
The reporter learned that this year's air-conditioning sales "removal of old machines for new machines" consumption ratio has increased significantly, which shows that more and more people who purchase air-conditioning to the original air conditioning update demand.
“In fact, in recent years, there will be a small peak of air conditioning in the summer when it enters the summer. This is mainly because many air conditioners with a long period of time have experienced a winter outage, and the fault will be concentrated when it is re-enabled.†Li Na said frankly. Whether it is the workload or the assembly of the installer, the logistics of the old and new machines, all have higher requirements for after-sales service. Consumers should first start the operation of the home air conditioner once in the summer, observe the effect of use, if there is a fault, you can repair or replace it in time, avoiding the peak period of high temperature days.
Central air-conditioning into a new growth point in sales
The reporter learned that central air-conditioning has become a new growth point in the Ningbo air-conditioning market this year in the general consumer market.
"In our country, the growth rate of central air-conditioning has even exceeded 100%. And the price of central air-conditioning is high, and the overall sales of air-conditioners are also obviously driving." Li Na, the person in charge of Ningbo Suning, said that the terminal merchants have also quickly adjusted the brand. The layout and exhibition hall movements, the area of ​​the central air-conditioning exhibition hall used to be only 10%, but now has expanded to 40% of the entire air-conditioning area.
In order to cater to this market change, air-conditioning manufacturers are also actively adjusting the product structure layout. At present, all major brands have launched central air-conditioning, and consumers have more choices. The reporter saw on several e-commerce platforms that compared with the central air-conditioning market dominated by Dajin (Japanese brand) and Gree in previous years, many domestic brands such as Haier, Midea and Oaks have launched home central air-conditioning products.
"In the past years, the main market of central air-conditioning was still in commercial use. With the demand for upgrading of citizens' consumption, we have increased the proportion of household central air-conditioning products since the second half of last year." Ma Wenjia, the person in charge of the air conditioning of Oaks Group, told the reporter.
According to industry analysts, this year's central air-conditioning has been popular with the public's consumption philosophy. Considering the practical reasons such as the grade of the home and the lack of placement of many foreign machines, about 30%-40% of the citizens' new homes are currently choosing to purchase central air conditioners. In addition, with the gradual increase in the number of finely decorated homes, the market demand for central air conditioners is also expanding.
It is understood that in the choice of central air-conditioning models, the current "one for four" "one for three" models are the most popular, taking domestic brands as an example, the average price is 25,000 yuan (including installation) and 20,000 yuan about. For example, the Oaks has a 4-to-three-to-three model, with an area of ​​70-100 square meters and a price of 18,600 yuan (including installation), which is sold on the Jingdong platform.
Low noise and energy saving are still the biggest selling points
The reporter learned from a number of home appliance stores that this year's air-conditioning market, on the one hand, a variety of new and unique intelligent design has become a major selling point of air-conditioning, on the other hand, low-noise, energy-saving and other practical functions, is still the most valued by the citizens of Ningbo.
"Air conditioning intelligentization mostly refers to connecting the air conditioner to the mobile phone, and remotely controlling the air conditioner with its own wifi to boot and shut down through the mobile phone." Li Na introduced that the inverter air conditioner has become the mainstream in the market, and the newly added intelligent function has become attractive. The selling point of consumers.
In terms of experience, many brands of air conditioners also add human body sensing function, which can adjust the air conditioning temperature according to the human body temperature. There are also air-conditioning brands that have introduced antibacterial and self-cleaning products.
"However, from the perspective of the purchase reaction of Ningbo citizens, these new and unique intelligent designs have revealed a trend in the air-conditioning market. Generally speaking, the acceptance is relatively small. In daily life, low noise, energy saving and other practical applications. Some of the more functional features of the design, but the Ningbo citizens are more concerned about." Li Na introduced.
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