
In the "Biography of Jobs" for AppleTV Jobs has this idea, I hope the future of television should be "a simple user interface" and "more elegant." Combined with Apple's successful experience in music players in the past, Jobs hopes to do the same for AppleTV, so that new products "beyond people's imagination."
An insider who is familiar with Apple's production line also disclosed that AppleTV's prototype test products were seen from Apple's major OEM factories in 2011, which means that Apple has basically completed the design for Apple TV. It is expected that this will bring 100 billion U.S. dollars in revenue for the company.
Also after Jobs died, British media broke the news that Jobs had already planned for Apple's products for the next four years. Apple TV is one of the important products.
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