Sony InteracTIve Entertainment said that the company launched the VR monitor PS VR in October 2016. By June 2017, it had sold more than 1 million units worldwide, and the software sales volume had reached 5.25 million, and it was already in the global VR market. Stable footing.
Nikkei reported that the potential use of VR monitors is very wide. At present, it is only used as a game interface, and the game route is relatively biased. After the preliminary foundation is established, it is necessary to gradually develop more popular games and introduce games beyond the game. Music and other digital audio and video entertainment content, and further development in industrial applications, personnel training, or medical technology.
The prospects for VR development in 2017 are promising. According to research firm SuperData data, PlayStaTIon VR sales are ahead of HTC Vive and Oculus Rift and other direct competitors. As of the end of 2016, the two companies respectively sold 420,000 units and 240,000 units, but PlayStaTIon VR sales still lag far behind. Samsung's Gear VR has sold more than 5 million units worldwide.
Both China's VR market investment and VR interactive data are on the rise. According to McKinsey’s latest VR market report, in 2016, regardless of the total number of VR users in China, the sales of VR devices or the contents of VR games have all increased 10 times compared to 2015. Sony PS VR in Japan, Oculus in the United States, and HTC in Taiwan all launch upgrades in the future. They expect to launch new VR products in 2018-2019. As the first VR product manufacturer in China, there are more than 800 VR game pieces collected by HTC in China. The person in charge of HTC Vive said that the contents of the game are very shocking.
According to foreign media reports, a report released by IDC, an international data company, claims that global VR/AR glasses shipments continued to soar in the first quarter, reaching 2.3 million units. With the list of new products planned for release in the second half of 2017, IDC expects to increase by three digits throughout the year. IDC further stated that VR accounted for 98% of the 2.28 million units shipped in the first quarter. Among them, high-priced VR devices (HTC Vive, Sony PSVR, and Oculus Rift) that require external PCs or game consoles account for about one-third of the shipments, while entry-level VR devices using mobile phones such as Samsung Gear VR and Google Daydream View contributed 2 /3 shipments. Although shipments of VR devices appear to be developing well, IDC also warned that the lack of content that can appeal to the general public and the lack of cross-platform support are the biggest challenges at present.
Samsung is a leader in the market and is the highest shipped VR product. In the first quarter, Gear VR shipments reached 490,000, with a market share of 21.5%, ranking first.
Sony ranked second, and PlayStaTIon VR shipped 429,000 units with a market share of 18.8%. IDC expects Sony will likely continue to dominate the VR market in the short term.
HTC was the third-largest supplier of VR glasses in the first quarter and shipped a total of 191,000 Vives with a share of 8.4%. Although Vive is currently the most expensive VR eyewear on the market, priced at $800, IDC believes it has achieved success in the business world.
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