Sohu Technology Text / Mao Qiying entered 2016, mobile phone information security has once again become a hot spot in the industry. Spreadtrum pushes security chips and ZTE pushes security operating systems. Alibaba, Tencent, Huawei and Xiaomi all make a fuss about the mobile operating system.
The investigation of Sohu Technology found that the "safe" mobile phone operating system in the industry is a niche market, and it is difficult to go abroad. At present, it is not all the pain points that users need to solve urgently.
To create the "world's fourth largest" mobile operating system?
At present, in addition to Apple's OS, android, and Microsoft operating systems, the Ali YunOS operating system and Huawei's Kirin OS are on the rise.
Tencent TOS mobile phone operating system, Xiaomi MIUI, 360OS also joined the ranks of the competition. What is the status quo of each development?
1. The main "safety system" belongs to the niche market. Ziguang's Spreadtrum released the security chip "Zitan" and ZTE's 2.4 billion security mobile phone operating system, becoming the "new generation" in the industry chain segmentation field.
Li Liyou, Chairman and CEO of Spreadtrum Communications, said in an exclusive interview with Sohu Technology: "Mobile security and chips are 200% related. In terms of security, the independent control and independent design of the chip is extremely important. Guan Tang Ruan said: "The release of Zitan has broken the situation that China's mobile intelligent terminal industry has long been lacking in core and soul.
Li Liyou believes that even though many mobile phone manufacturers have launched corresponding security phones, the current smart phone operating system is vulnerable to attack and the security problem is still quite serious. Even the closed Apple iOS system is no exception, so the security chip can finally solve the problem. problem.
Regardless of the chip or mobile operating system, the main security is destined to be a niche market. Li Liyou also said, "The focus will be on developing niche users with high demand for safety."
However, on the main security phone operating system, there are lessons learned. In 2014, Tongzhou Electronics launched its own intellectual property mobile operating system 960 OS. It is said that this "world's first autoimmune dual system" has been developed for 9 years, and the 960 OS is based on the Linux kernel to complete the self-developed native system.
However, in the end, the sales of Tongzhou’s secure mobile phones were forgotten by the market. In fact, the results of the earlier release of the COS system and the red flag system of the PC era and other domestic operating systems are all anticlimactic.
2. The self-sufficient operating system "single-handedly fighting" has been scaled up for several years. The Chinese government and enterprises have worked hard on their own operating systems. As early as 2012, Huawei’s head Ren Zhengfei once said that Huawei’s terminal operating system is entirely for strategic considerations. By the end of 2015, Huawei's Kirin OS operating system was accompanied by Huawei Mate 8 to meet users. Kirin OS features processor and software package.
For the value of Kirin OS, Huawei CEO Cheng Chengdong said in an exclusive interview with Sohu Technology that Mate 8 was listed less than a month ago and its sales volume has exceeded 1 million units. This is quite remarkable. According to industry insiders, Huawei has built a proprietary autonomic system around the Kirin processor. Its development code is "Kirin OS". The system + processor strategy undoubtedly promotes its drive beyond Apple and Samsung.
Ni Guangnan pointed out that Alibaba Cloud and Huawei have done a good job. However, there are currently more than 10 operating systems in China. Too many, basically, they can’t be independent. They are mainly based on Android customization or localization, and they cannot "Joint", for example, Huawei Kirin OS and Ali YunOS are promoted together.
3, the three main causes of domestic mobile phones difficult to go abroad compared with Apple, Samsung, the domestic mobile phone short board is the lack of independent innovation operating system, relying on Google to develop android system in addition to hidden dangers in information security, intellectual property risks also cause it very It is difficult to go abroad.
Chinese Academy of Sciences academician Ni Guangnan and other experts supported independent innovation. Ni Guangnan said in an exclusive interview with Sohu Technology that there are three reasons for China's lack of independent intelligent terminal operating systems: First, Chinese companies are not big enough, and the overall market value is roughly one-third of that of the United States. On the corporate rankings, Apple, Android, and Microsoft are in the forefront. China Mobile, Alibaba, and Tencent seem to be still a little weaker. The technological innovation capability of Chinese companies is not strong enough. The company with more than 10,000 R&D personnel is only a rare China. Third, China does not form a national will and lacks top-level design. In terms of mobile operating systems, the National Science and Technology Program did not fully evaluate IP risks, and supported many homes to make customized versions on Android, which was low-level duplication and could not be controlled independently.
Some experts pointed out that there is a problem of "athletes and referees" in the allocation of funds for national plans, and it is not possible to play the role of funds fairly, fairly, reasonably and effectively. Lack of understanding of open source software, technology funding can not support the open source community, can only engage in the use of foreign capital, there are intellectual property risks, but also can not form their own community support, lack of sustainable development capabilities.
We should also see that due to the huge investment in independent innovation, the lack of unified standards and the lack of rapid profitability in niche markets, it has become a "tribute."
What is the "pain point" of the mobile operating system user?
"Do users really care about what operating system is the mobile phone?" This issue is constantly being questioned in the era of mobile Internet. So what is the user's pain point?
1. Stable and smooth experience At present, APP is very popular. There are dozens of built-in apps for each mobile phone. As long as there is an Android operating system, there must be an iOS operating system.
Wang Yunhui, an industry insider, believes that for a long time, the lack of operating systems in China's smart phones has been a pain in the heart of the science and technology sector. Prior to this, officials from the Ministry of Industry and Information Technology and the Ministry of Science and Technology had expressed concern or concern in public or private situations. The Chinese mobile phone industry is overly dependent on the Android operating system. Taking safety as an incision and autonomously as the bottom, it is natural to hope to obtain government policies or financial support. But the problem is that, for the user, it is not only security, but also a stable and smooth experience. In the case that iOS and Android are already in a stable position, the new operating system must find new pain points before it is possible to get Market recognition.
2, to solve the old problems of the Android system At present, although the Android phone has frequent hardware configuration changes, but there are three major problems that have not been solved, they are more and more cards, low security and high power consumption.
Zhou Hongyi, chairman of Qihoo 360, said that Android applications are now "family-style" to encroach on mobile phones. Opening an application will awaken everyone. As background applications continue to increase, mobile phones will naturally become more and more cards. Want to solve them, not an application can solve.
Among them, the 360 ​​OS can intelligently manage the permissions of the application according to the majority of users when the user installs the application, without the user having to go to the headache which permission should be reserved and which is prohibited, the fool-like operation.
3, software and hardware update issues In the era of the Internet of Everything, mobile phones, television, car and smart homes emerged in an instant, in addition to Apple OS / Microsoft WP, most of them are based on the Android system seam repair. For example, Xiaomi MIUI, 360OS, Huawei Kirin OS and other staking.
Some analysts believe that on the surface, it is an "ecosphere", which is essentially a continuous memory of user data after the replacement of hardware and software.
Hou Jian, director of the Internet car group of Alibaba Group's OS business group, said in an interview with Sohu Technology that in the operating system, YunOS seized the pain points of the owners, mainly because the automakers planned for 3-5 years, and the hardware and software iterations did not succeed after three years. In line with the Internet pursuit, YunOS combines the application scenario and the operating system underlying architecture scalability to make application data quickly connect with consumers.