It is said that the wearable market has been very unrecognizable in recent years. Not long ago, the statistics of the authority IDC showed that the global smart watch shipments in the third quarter fell by half, and also mentioned that Apple's overall share in the wearable market is not high, Apple Watch sales fell by 71% year-on-year in the third quarter, which also caused Cook's haircut.
At the beginning of this month, the Motorola official said that it will not launch a smart watch equipped with Android Wear 2.0. The official spokesperson said that the market demand is not enough to support the launch of the new smart watch, and also said: "For us, Wearable devices are not attractive enough to develop new products every year."
Many manufacturers have lost their passion for the field. Apple's second-generation Apple Watch has not changed much this year. It is mainly a configuration upgrade. Huawei, LG and Motorola have said that they will not launch new models this year. smart watch.
However, Samsung still seems to have not given up. Recently, foreign media reported that Samsung has submitted two patents on smart watches. The patent mentions two forms of smart wearable devices.
One of them uses a flexible screen, a whole screen can be bent, and the entire wrist can be wrapped after bending. This seems to be a flexible screen phone that has been passed down long ago, and then can be worn in a programmable wristband. At present, this technology is not impossible. After all, manufacturers have been developing flexible OLED screens in the past two years, including Apple, LG, Samsung, Sharp, etc., and the future is expected.
The other product is very different from the previous one. Its design is similar to some decorative smart bracelets. It has a round dial design, the strap is very slim, and the application scene is very rich. The strap is very Long, you can wear it around your neck, or hang a table lamp or window, but you don't know what these application scenarios are.
It is worth mentioning that Google is still working hard for wearable devices. Google’s newly developed Android Wear 2.0 operating system will be available in the first quarter of next year. The system has been optimized compared to the previous generation, such as being completely independent. For mobile phone use, it integrates networking and communication functions, and does not need to connect to the iPhone to access the Internet and make calls like the Apple Watch. In addition, it has also been optimized in terms of messaging, customization and motion tracking.
So what kind of tricks can Google and Samsung play with wearables? Can you rejuvenate the wearable market? Time will tell us the answer.
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