Nowadays, space for sports enthusiasts to choose shoes is becoming bigger and bigger – Nike has installed a new device in its flagship store on Champs Elysées in Paris, allowing users to customize their sports through augmented reality technology. Shoes color.
The technology of this device is provided by SmartPixels, a French immersive technology company. Users can use NikeID on a tablet computer.
The line customization service maps selected colors to white sneakers placed in video imaging equipment. The entire process supports real-time color adjustment, allowing users to choose a truly satisfying color match.
However, compared to NikeID's online customization service that supports hundreds of shoes, in-store customization supports only AirMax, LunarEpic Low, and Cortez.
Nike is slowly integrating augmented reality technology into its various businesses. Last year, the company applied for an augmented reality system patent to help people achieve their exercise goals. According to the patent application, the description of this patent is: "A virtual image used to represent the user's movement state to motivate the user who is exercising."
In addition, Nike also hopes to sell shoe-type documents to users in the future, making it easier for users to print sports shoes directly through 3D printing technology. The company, headquartered in Beaverton, Oregon, is integrating technology into sports.
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