For the general merchandise, the price has decreased with the time to market. Not long ago LeTV's price hikes on television attracted a lot of criticism. This is also normal. The reason for the official statement is that due to the supply shortage of the upstream supply chain panel, the continuous increase in the price of the panel, the increase in the amount of single TV eco-subsidy hardware has exceeded their ecological subsidy capacity, and to ensure the long-term operation of the company to allow the fans to better share The big screen eco-world, and thus the price increase part. At that time, LeTV was revisiting the "window of the supply chain," and the sudden increase in television prices for its own products also brought a lot of negative rumors to LeTV.
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In recent days, Xiaomi TV has also quietly increased, and the increase is almost as high as RMB 300. The price increase is currently only 48-inch models of the millet 3S series (a rising price of 300 yuan, now priced at 2299 yuan) and 55-inch models (a rising price of 200 yuan, now priced at 3699). Although the increase is not large, this "unusual" move alone really makes us feel uneasy.
In the second half of this year, material prices, logistics costs, etc. have all increased, and labor costs are also increasing, which has brought great pressure on home appliance companies. However, the cost of a LCD TV is more than 70% of that of a liquid crystal panel. Therefore, fluctuations in the price of liquid crystal panels will directly affect the production cost of LCD TVs, which is also the root cause of rising commodity prices. For miller and LeTV, whose main prices are not, the pressure is very great. The price of the TV from the home is very close to the cost, and the increase in cost forces the manufacturer to increase the price.
For other brands of household electrical appliances, prices have also risen in recent days. It goes without saying that the pressure on production costs is so great that the existing prices simply cannot bring profitability. On December 26, 2016, Midea Air-conditioner issued a price increase notice, the price rose about 50-200; in December 19 Gree air-conditioning prices also increased; Chigo air-conditioning also made a statement that air-conditioning prices rose 2% since December In January, it rose by 2%. In the refrigerator business, Haier, Hisense, Meiling and other companies have also been raised prices, water heater companies are also raising prices by 5% - 105.
In our impression, the Spring Festival has ushered in a large wave of price-cutting goods, and household appliances are also in the ranks of price cuts. So many people take this opportunity to start buying the goods they want. This year's style seems to be a little bit different, not yet to the Spring Festival, major home appliances manufacturers have claimed that their own storage product prices, people feel very helpless.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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