Philips OLED - "Sanhao TV" takes you to explore the future "view"

Experts pointed out that in the face of the current industry's predicament, TV brands must get rid of the previously chaotic price war situation, especially the accumulation of deep traditional TV brands, but also should actively implement quality tactics, through the development of high-end TV models, and open The value gap of Internet TV brands. As a result, OLED TVs have come into sight.

OLEDs are also called organic electro-laser displays or organic light-emitting semiconductors. Compared with liquid crystal displays, OLED display technologies have the advantages of self-luminescence, wide viewing angle, almost infinite contrast ratio, and extremely high response speed, and are regarded as the future of display technology. Therefore, OLED TVs are also regarded as "next generation" products in the history of television development. In an interview with the media recently, the chief editor of the home network also believes that OLED TVs will undoubtedly become the new ammunition to fill the high-end market. There are more and more indications that the leading traditional TV brands will be opened again in 2017 with "self-illuminating" OLED TVs. The distance from the Internet brand value.

The Philips TV, which consistently advocated the concept of good hardware, good content, and good brand “Three Good Television,” first launched two new 9 Series OLED TVs with Ambilight in August. The two Philips 9 Series Ambilight OLED TVs demonstrate what is “good hardware” with superb craftsmanship and rich innovation.

First of all, the two TVs using OLED self-emission technology do not need a backlight backplane, but make the black more profound, white becomes more pure, brings a strong visual contrast, showing a more shocking "visual" sector.

Second, the 901C OLED TV also incorporates 6.47mm ultra-thin body and curved surface, R5000 gold curvature, noble appearance of metal luxury back, and 4K HDR, 4K clear core engine, 94% wide color gamut, ultra-wide surround sound , Dolby digital decoding and crystal clear sound technology and a series of innovative technologies, make audio-visual experience more extreme perfection, reflecting the future of home entertainment trends.

In particular, it is worth mentioning that the two Philips flagship models are also equipped with the Ambilight technology pioneered by Philips in the world. The two TVs are integrated with a scene light source on the back to provide different color TV walls according to specific TV scenarios. Create a wide field of vision like a big screen, bring an interesting and lively visual experience for television viewing, create a high-tech atmosphere for the living room, was sought after by users as "TV with the Holy Light."

As a flagship model positioning ultra-high-end, Philips has spared no effort to promote the two OLED TVs. By handing Lin Zhiling as the spokesperson, as well as several rounds of brand promotion, the brand image of Philips 9 Series Ambilight OLED TV was successfully delivered to the public. With Philips' 9 Series Ambilight OLED TV and spokesperson Lin Chi-ling's Qi Lie, sales of Philips TVs are also rising. This year's 11.11 Philips TV sales exceeded $130 million through on-line omni-channel sales. In addition, according to data released by professional big data survey service platform AVC Ove Cloud Network, Philips TV's market growth in the third quarter has contradicted growth, and it has stood out among foreign brands. , black horse is the road!

There is no doubt that the Philips 9 Series Ambilight OLED TV is a masterpiece of Philips innovation and technology. In the 125 years of long history of brand development, "innovation" has long been Philips' brand gene. The application of numerous innovative technologies has also enabled Philips TV to always lead the TV industry.

The launch of the two OLED TVs shows that Philips TV aims to build high-end premium TV models, greatly enhance the brand value of Philips TVs, and lead the industry to face the current difficulties. According to relevant person in charge of Philips Television, OLED TVs will be the key models of Philips in the future, continuing high-end routes and exquisite routes, and creating a true Philips "Three Good TV" to send consumers to the future of family entertainment.