The API product with a unit price of a few cents can activate the trillion economy?
The API is becoming the new economic key to activate the tertiary industry.
Before Venmo became the popular American transfer app, the Chinese had begun to use Alipay instead of the wallet; when the American online dating TInder had not appeared, the Chinese used Momo to greet nearby people... China’s technology industry has to some extent Leading the United States, some Western technology companies and even giants are turning to Chinese companies to seek new ideas, the US "New York Times" said.
The same is true for AWS. Although Jeff Bezos asked all developers to embrace the API, but when it comes to becoming an API platform, he has found that there are already front-runners from China.
At the Re:Invent Global Partner Summit in November, Amazon API Gateway was integrated with AWS Marketplace. This is similar to the data and API services released by Alibaba Cloud Market in June this year. Third-party API companies can publish and monetize their API products through the cloud market to generate revenue from buyers in various industries such as individual developers, Internet companies, and even finance and transportation.
This quickly attracted a lot of attention. It is reported that within five months, the cloud market has received applications for the entry of hundreds of related companies. Currently, there are more than 300 items in sale, and the monthly turnover has increased by more than 2 times.
Just like the popularity of all new technologies, "the first users of the API market are Internet companies, but more and more companies in the traditional industry are also aware that using the third party to achieve 'Internet +', 'Service +' is the new leader. The commercial super lane.†Yang Ming, general manager of Alibaba Cloud Operations Division, revealed that the company realized that using API can not only reduce the development workload, but also quickly acquire the data capacity accumulated by large companies for many years, thus increasing the overtaking of its corners. opportunity.
“For example, the app needs to send red packets to pull new users, and the red envelope function requires real-name authentication and bank card verification. These functions are time-consuming in the past. It is only necessary to use bank card four-element authentication, ID card avatar authentication, etc. API interface, a few lines of commands can achieve functional innovation." Agile data founder Zuo Lei said.
From the new ecology to the new economy, Aliyun’s ambition“When you have a million customers on your platform, you will have a resource-rich ecosystem.†For API products that cost a few cents, the price exceeds a million transactions in 115 minutes. 1.8 million - this proves that Ali Cloud Market is becoming the leader of the new API ecosystem.
But Alibaba Cloud's territory is not limited to this.
Ant Financial, Ink Weather, Face++, Aggregate Data... Third-party API companies that have introduced financial, e-commerce, transportation, people's livelihood, artificial intelligence, etc., it seems that the cloud market is not only satisfied with every Internet heartbeat of the record enterprise, but also Take the pulse of the Internet + for the whole enterprise.
"China Banking Information Technology "13th Five-Year" Development Planning Supervision and Opinions" in the draft for comments, open, sharing, interface, data and other API economic keywords throughout. CITIC Securities believes that the open API interface is an important means to realize the Internet financial ecology, big data applications, and agile development. Banks will release the huge potential of internal application services and data accumulation among peers and Internet companies. The API economy is the most powerful competitive weapon for banks to face the impact of the Internet wave.
The combination of API and Internet of Things means that enterprises can digitize physical assets such as internal manufacturing plants and products, and products and capabilities can reach a wider group and consumers. "In 2020, the overall scale of China's Internet of Things will exceed 1.8 trillion yuan. API is a connector that realizes the exchange of all things and forms a new value network," said Fan Cong, a senior product expert at Alibaba Cloud.
The same opinion with Fan Cong also has Zheng Gang. “The future economy is an ecological economy and a shared economy. Every enterprise will be an Internet company.†The general manager of the Alibaba Cloud Guangdong Branch described this at the Yunqi Conference. The API represents the business scenarios and system applications around the enterprise. The expansion of interconnection and sharing will greatly promote industrial change and help enterprises "Internet +".
In the view of former JPMorgan financial futures expert Rajeev Shah, having a strong API strategy is not only a good software practice (software pracTIce), it is also a strong business practice (business pracTIce).
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