There are no strange things in the world, and there are many more shocking things, and Magic leap has brought a subversive feast for the masses of people.
Migic leap is a company that develops technologies such as augmented reality. It is dedicated to the exploration of naked-eye augmented reality technology and the design of new technology concepts. It is the leader in the AR field. This year it received more than $4.5 billion in financing, but this is only technology. The unicorn in the field has been caught in a storm. Some news indicates that the company's AR technology promotion video was produced by a special effects company.
Migic laep is at the tip of the wind
The technology is not yet mature. Why is Migic laep at the tip of the storm? Judging from the number of videos forwarded by the company, both the media and the public are very enthusiastic about Migic laep, and this video brings us unlimited imagination of advanced technology. Although the company wrote several English letters on the video concept, but Migic laep said that the promotion video is all about the company's AR technology. This is a clever and awkward propaganda method, we will not do it. More comments, at best, are the gimmicks made by Migic laep. It is understandable that the concept of the idea made by Migic Laep is very interesting. At present, this technology cannot be displayed for a while, and it may be that at this time in the future, this amazing technology appears to us.
AR Forecomer: Google Glass
In 2011, Magic Leap augmented reality company was founded in the United States, the next year Google's Google Project Glass came out, this is a smart glasses with photos, video calls, directions and surfing, but it is more like a Mobile phone in the form of glasses. However, due to the impact of the mobile phone market, the product caused various unfavorable factors, which led to the failure of the project in 2015. However, a series of innovations brought by Google Glass is unavoidable, but the Google Project Glass technology is not perfect enough. Traditional mobile phones are smarter and more convenient, and expensive technology products are not affordable to ordinary consumers. In short, Google Glass is the originator of AR's new technology. Now Migic leap is also facing an embarrassing situation, but they dare to show advanced product concepts through special effects videos, and outline the unpredictable development indicators in the future. This is why the major giants have invested in it!
Starting with Google Glass, R&D companies that focus on AR technology innovation products are still in the groping phase.
Microsoft Revolution: Hololens
At the WinHEC conference, Microsoft announced that HoloLens will be launched in China in 2017. This is an exciting event. HoloLens is a competitor to Migic leap, so what is the difference between them?
Appearance: The MR head is made up of AR lenses and AR mirrors as a supporting device, while the Migic Leap is like a combat helmet.
Technology: Hololens's light field technology projects light directly onto the retina, and the Migic Leap technology has not yet been announced. From the promotional video alone, this is a principle of using specular holographic naked-eye optical projection. If this is true, That MiGic Leap is really at the forefront of technology.
Let us analyze a few points. Appearance, HoloLens's design is more ergonomic, especially lightweight and convenient, while the MiGic leap is slightly heavy; technology, HoloLens and MiGic leap are competitive, but for the moment, the former technology products have been successfully launched The case, while the latter's technology still exists in a mysterious state.
Mobile AR technology is mature
Innovation, market, technology, experience, social consumption, etc. are the mainstream factors in the technology market. The quality of products determines the operation of the company. The facts show that technology is not the only selling point in the market. It can only be said that the development power is limitless, people's Emotional supplies are the mainstream, such as mobile phones occupying half of the market, people think that mobile phones are more practical than these high-end new technology products.
Magic leap, the next generation of AR technology, is extremely costly and is a project that only large companies can afford, such as Google, Microsoft and other giants. At present, the infrastructure and environment of all aspects of AR technology based on mobile phones and tablets are mature and can be scaled up. The domestic new three-board AR company, Moai Ke, is aiming at this huge market. In just one year, it has created the "Magic Painter" AR children's English textbook, "Dora love adventure" AR reader. Excellent AR education products such as “AR Earthâ€, these products that benefit the people and grounded gas also have potential business opportunities, compared with lower risks, human cost, and good market competitiveness.
The AR road is long and long
Economic development points to the trend of technology, AR augmented reality is like a dislocated black horse to open the white line, Microsoft, Meta, Migic leap and Mo Aike and other companies stand out in the market. From the perspective of experts, AR technology currently has a development structure. Migic leap is a development direction of AR in the next five years; Hololens is the current situation of AR development in the next three years; and mobile AR technology such as Mo Aike is currently This year's market-oriented AR products.
Experts who have focused on AR/VR have pointed out that products such as AR/VR will replace smart phones, but why is the mobile phone market still so hot? Because the new technology has not yet revolutionized the mobile phone market, because their research and development is still far away.
Shakespeare said: "Do not rush to seek success, and persevere, time will be everything."
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