In May of this year, Apple acquired the world's top earphone manufacturer BEATS. As early as last year, following the last startup project Whale Music Network, Chen Ge locked the eyes of the new project on smart headphones and set up a star cluster. Technology, brought a revolutionary intelligent networked wearable device - VOW headset. Mr. Chen Ge, who has been focusing on music and the Internet for many years, said that he is confident to use this headset to launch the challenge of BEATS headset.
The earphone was first released at the Los Angeles Music Festival in April this year. Mr. Chen Ge held the world's first smart headset VOW conference at the opening ceremony of the Roosevelt Hotel in Hollywood. After that, he again in Beijing on May 3 this year. At the festival, introduce this headset to domestic media.
Everything comes from innovation
VOW is a wireless headset that listens to music through a 3G or WIFI network. The left side of the headset is loaded with a detachable touch screen. The built-in Android 4.2 operating system provides users with the ability to listen to Pandora and Douban radio. At the same time, we can also use the music social tool "Star Language" launched by WeChat and Xingju Technology. That is to say, this headset does not need to connect to other audio sources, and listens to "music on the cloud" through the network streaming service provider. Of course, this paragraph The headset has 8G of RAM and you can also enjoy music offline.
Mr. Chen Ge said that this is the world's first intelligent networked headset. Everything is original and there is no plagiarism. This is also the core competitiveness of VOW. It has always been at the forefront, making original and cool products.
Creation from demand
When asked why Mr. Chen Ge would think of bringing such a novel and convenient product to the world, he said: "Every young people in every age buy music hardware, from selling 220 million Sony Walkman to selling. 470 million and still growing iPods, and high-end Beats headphones with a 67% market share in the United States and the United States. Every product has a great demand."
Indeed, these Walkman products have always been popular among consumers, and can be said to be the just-needed products of fans. At the same time, it is constantly being updated, creating demand and creating new demands.
Team and core
Everyone is curious about how this creative product is created by a team. In fact, it is very simple: it comes from the technician responsible for sound quality, the R&D staff responsible for networking functions, and the design team responsible for improving the experience and appearance. This seemingly simple team composition also highlights the three major aspects of VOW's most care: sound quality, networking, design.
Mr. Chen Ge said in the interview that these three aspects are the most valued by the team. First of all, the sound quality must be greater than or equal to the BEATS earphones. This American-style sound quality has excellent bass rendering, suitable for listening to rock, electronic, and hip- Hop and other energetic music. At the same time, smooth networking, excellent interactive design and cool appearance are equally important for this product.
Connecting Souls
Products that convey concepts and create an ecological environment can often ultimately establish a long-lasting brand. We can see this intention from the name of VOW intelligent networking headset and its target appeal "Connecting Souls". Mr. Chen Ge told us Explain the meaning of VOW: "The word "VOW" may be reminiscent of a promise such as a wedding vow, a sacred and willing to practice. Everyone has a vow in life, we start a company, we also have ourselves Vow, this is heavier and more serious than dreams and wishes."
"With regard to Connecting Souls, it has two meanings: Physically, the earphones of the past are isolated islands, they are not connected to the Internet. But VOW smart networking headsets are interactive and can be shared with others; from the soul On the level, people who love music can easily make friends. They have souls. This headset is also connected to people who love music."
Unlimited future
The VOW smart networking headset will be updated in the future. Mr. Chen Ge also revealed that he will cooperate with the "surprising" partners for cross-border cooperation. At the same time, he also introduced us to the development direction that has been put on the agenda. That is to cooperate with the star to sign the headset. As the famous musician participates in the design of the signature guitar, the direction of this cooperation is also biased towards design, not endorsement. Mr. Chen Ge said that "there is no interest in doing any celebrity endorsements." That's a very old thing. We are looking for stars who love music and technology, are willing to design, are trendy, and care for young fans to participate in the design of the new VOW headset."
At present, this headset can be ordered by VOW official website, Amazon.com and Xingju Technology's Star Language community. The top 2000 users who purchase the product can get the option and become one of the shareholders of VOW. At the same time, they can also join the VOW2000 club. In this global club, members can participate in the design of headphones and exchange music with each other. Mr. Chen Ge said that this is also a powerful marketing method for them to cultivate loyal users and build brands.
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