With the high concentration of the lighting industry cluster in Guzhen, the lighting accessories industry is becoming more and more mature, and the degree of specialization is increasing. There are special supporting industries such as lighting fittings, electrical components, light sources, special materials, processing equipment, etc. The division of labor and cooperation of enterprises has made the Guzhen Lighting Industry Cluster form a long-term and sound lighting industry manufacturing chain, which has also made Guzhen a research and development center and procurement center for lighting accessories. During the 2009 Guzhen Lighting Expo, when merchants from all over the world gathered in the ancient town, they should find that the most significant change in the ancient town this year was the emergence of multiple lighting accessories market.
The accessory industry is an important part of the ancient town lighting industry chain
The accessories industry is an important part of Guzhen Lighting
In the upsurge of the development of the lighting industry, more than 3,000 lighting accessories manufacturers have gathered in the ancient town and surrounding areas, accounting for 70% of the total manufacturing industry in the town, forming an industrial cluster economic system with “upstream and downstream supporting, production, supply and marketing through-trainâ€. There are 4 large-scale lighting accessories market in Guzhen, including Zhongheng Lighting Accessories City, Guyi Light City, and Qifang Lantern City. The transaction is very active. According to industry estimates, the annual transaction volume of ancient town accessories may exceed 20 billion yuan, accounting for 40% of the total turnover of lighting lighting. The professional accessories industry developed in Guzhen enables each enterprise in the cluster to enjoy “regional economies of scale and economies of scale of componentsâ€, which greatly reduces the transaction costs of internal and external enterprises within the cluster, effectively reducing the overall cost of lighting production. This translates into a strong competitive advantage. The growth of the lighting accessories industry has provided great support for the Guzhen lighting industry and improved the ancient town lighting industry chain.
However, due to the scattered development of the professional accessories market in Guzhen, and the low threshold for merchants entering the market, there are some unhealthy factors in the development of the lamp distribution market, which restricts the development of the lamp fitting industry. Among them, because some of the lights are not in place with the market supervision, some private owners can change the lease contract at will if they see the profitability. Some lamps are equipped with enterprises or departments to suboptimize and often hit bad "price wars", causing Product quality is declining and market order is chaotic. Therefore, the old lamp matching market has gradually not adapted to the development needs of the rapidly developing lighting industry cluster, and must be fully upgraded.
At present, under the adjustment of both the market and the government, the Guzhen lighting industry has ushered in an inflection point of upgrading, which will improve the quality of lighting products from accessories, thereby enhancing the international influence of the lights.
Specialized accessories market is rising
In the ancient town, the market for lamps and lamps is in great demand and is generally optimistic. Under the adjustment of the invisible big hand in the market, the “new generation†lamp matching market has emerged in large numbers. It can be said that 2009 is the "first year" of the construction of the ancient town lamp matching market. This summer, Huayi Lighting Accessories City and Changan Lighting Accessories Electronic City opened. The construction of large-scale lighting distribution markets such as China Lights Lighting Accessories City and Guyi Ruifeng International Lighting Accessories City will come to an end and will be put into use in a short period of time. At the same time, the original two parts of the ancient one and seven squares have also been transformed to provide support for the ancient town lighting industry with a new look. In addition, there are 4 “new generation†lighting distribution cities under planning and construction in Guzhen, including the Gangdong Freight Logistics Comprehensive Center, the Cao Er Luguang Professional City Taste Haizhou Freight Center and the Guyi Metal Materials Professional City, including the new and old markets. There are more than 10 lighting accessories market in Guzhen. The number of new and old stores will exceed 4,000. The market competition is fierce, and the pattern of the lighting market will change greatly in this year and next. For example, Guyi Ruifeng International Lighting Accessories City, which has completed construction, has a total construction area of ​​45,000 square meters. It is an accessory city with the word “internationalâ€. It not only improves the threshold of entering the market, but also improves product quality. Professional team management. The accessory city began to attract foreign investment from August and is said to have been fully recruited. The most striking thing is the China Lights Lighting Accessories City, covering an area of ​​210,000 square meters. Not only is the building facilities more expensive than other markets, but also the value-added service facilities such as banks, restaurants and logistics are also in the business, in terms of management and service. Domestic advanced standards and measures will be adopted. It can be seen from this that the ancient town lamp matching market is undergoing a comprehensive upgrade.
Just as the lighting market has been decentralized from the original street to the current large-scale lighting store, the lighting of the Century Lighting has been opened, and the lighting business city under construction is the performance of the upgrade of the ancient town lighting trading market. Since 2009, the lighting accessories market has also embarked on this path. Lighting accessories, naturally need to be developed with lighting.
The increase in the accessories city has lowered the threshold of the aftermarket and promoted the level of the accessories market. Because, suddenly, so many lights are matched, the new round of price war is inevitable, and the rent of the shop will bear the brunt. At present, the rent of the Seven Squares Lights is the highest, with an average of more than 70 yuan / square meter. Cai Fangquan, director of Qifang Village, said that the market is increasing and the rental of the store is inevitably going to fall. In the interview, one merchant said: “The choice of tenants is more, the level of rent and management, and the influence of the market will become an important factor.†Industry insiders analyzed that the surge in the market of lights matches the price difference. In addition, more importantly, it will become a “watershed†in the quality of lighting products. “Winning by quality will become a magic weapon to attract customers,†the source said. However, the industry generally believes that for a light distribution with a low threshold, it must be rectified. If it does not meet the relevant requirements, it must be forcibly closed. Other lights, if conditions permit, must be upgraded, improve management level, and grasp the quality of accessories. To capture product quality from the source.
The rise of the new market has enabled the lighting market to ushered in an upgrade turning point and will enhance the quality of lighting products from the source. The “new generation†lamp matching market will strictly control the overall planning layout, access threshold, product quality supervision, logistics and freight market, etc., and will reject the scattered and non-standard products outside the new market, and create “all, fine, "The United States" lighting brand, promote the ancient town from "China Light Capital" to "World Light Capital" turned, and toward the "industrial park adaptive technology enterprise group formation, technology incubation base has begun to take shape" goal, and strive to develop into " World Lighting Industry Center."
The government strives to strengthen the industrial chain
The development of Guzhen Lighting Accessories Market is the result of the policy of the Guzhen Town Government encouraging the construction of standard markets and upgrading the lighting industry since last year. Under the background of the wave of coastal industry transfer and the construction of lighting industry bases in various places, it is imperative to consolidate and upgrade the status of Guzhen as the chief lighting industry base. The Guzhen Town Government not only works hard in the R&D and manufacturing, but also wants to do in the market trading. idea. The Guzhen Town Government realized that a regional industrial cluster must have a sound industrial chain and supporting environment for healthy and sustainable development. This is a magic weapon to ensure the vitality and competitiveness of regional industrial clusters.
In the future, the ancient town will not only cultivate aircraft carrier-type enterprises, but also set industry alliance standards, but also comprehensive breakthroughs in financing, marketing, and independent innovation. The ancient town will be built into a trading center, settlement center, and research and development center. It is the headquarters of brand enterprises. Some production links that occupy relatively large resources such as land and space can be distributed to surrounding towns, forming a rational distribution of industrial functions and benign. Operating a modern industrial chain. To build such a headquarters gathering place, the lighting industry plays an important role in the lighting industry chain. The quality of the products in the lamp matching market is not good enough, which directly affects the quality of lighting products. Therefore, the Guzhen Town Government is planning to build a public service platform in the lighting distribution market, introducing professional institutions and professional teams to conduct quality supervision on the parts market. For the light with the threshold is too low, the city will be rectified, and the relevant requirements will be forcibly closed. The backward development will be upgraded to improve the management level of the entire lighting distribution industry and promote the quality of lighting accessories to improve the quality of lighting products from the source.
It is worth mentioning that the Guzhen Town Government decided to hold the exhibition of lighting accessories and production equipment in Guzhen in April 2010. Promote interactive display, exchange and supporting procurement of upstream and downstream enterprises in the industrial chain by building a product and technology display platform for the international lighting industry chain, helping finished lighting manufacturers to understand the current development of the industry and provide more competitive Accessories manufacturers provide them with the option to reduce their production and logistics costs and increase market competitiveness. And assist lighting accessories and related supporting production enterprises to promote corporate image, contact more buyers, expand market space, and develop sales channels. Through the exhibition, it will become a professional international lighting accessories exhibition in the lighting industry chain procurement, production, design, research and development, sales and other aspects, thereby improving the quality of lighting accessories, comprehensively improving the development of Guzhen lighting industry from the source, and promoting "Chinese lighting" "The capital" is promoted to the "world's lighting capital".
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