Tencent Digital (Ben) The latest data from the market research company Consumer Intelligence Research Partners (CIRP), iPhone 7 series after the release of the results actually better than expected, although inferior to the iPhone 6 series, but better than the iPhone 6s series . At the same time, it also successfully seized a portion of Android users.
The first data table shows the sales performance of iPhone models for iPhone 7, 6s, and 6 months after launch. It can be seen that the sales volume of the iPhone 6 after being sold is almost the same for other models (accounting for 81 iPhones for the current month). %), including the same model for the new 6 Plus, iPhone 5s and other models in the sale of the old model.
The situation of iPhone 6s is much worse (only 71% of the iPhones sold in the current month), and iPhone 6 still occupies a significant amount in sales. The iPhone 7 is slightly better than the 6s, but not as strong as the iPhone 6. In addition, iPhone 7 Plus sales are not as high as expected, even lower than the iPhone 6s Plus last year.
Let's look at the user distribution. Among the three generation models, the iPhone 6s series with the lowest monthly sales volume attracted more Android users, with about 26% of sales being contributed by Android users; the iPhone 7 series followed by 18% of sales from Android users; the most successful iPhone 6 series, Android users accounted for only 12% of sales. In fact, Apple's telephone conference last month highlighted that the iPhone 7 series has attracted more Android users, proving the reliability of CIRP data.
Although the analysts of the iPhone 7 series were generally precarious before the release, they did not seem too bad from the first month's sales figures. In addition, even though Apple has never announced the details of sales of the iPhone 7, it was reported last month by US operators that the Q3 Apple iPhone 7 series this year accounted for approximately 43% of the sales of US cooperative operators channels.
Apple's 2016 Q4 financial statement released in October ended on September 24, so the iPhone 7 series did not make much contribution, and 45.51 million units had a slight drop from 4800 units in the same period last year. Of course, this means that the 2017 Q1 financial report may look better, because the time period includes the sale period of the iPhone 7 series after the sale of gold, such as China's Double 11 and the United States, such as the Black Friday shopping season.
Video has nothing to do with graphics, only for extended reading
Source: 9to5mac
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