In 2009, the market was considered to be the golden development period of the LED industry. Many manufacturers flocked to the top of the market and became the king of the LED industry. After years of development, Zhen Mingli became one of the leading manufacturers in the LED industry. LEDinside recently conducted an exclusive interview with Zhenmingli Group to discuss Zhen Mingli's recent market measures and its success.
The focus of the market began to shift from foreign countries to domestic sales. The sales of the main Mingli are mainly based on exports. The domestic sales ratio is much smaller than that of foreign countries, but since this year, Zhen Mingli has strengthened the domestic sales promotion. The special assistant of the Ming Mingli Marketing Headquarters revealed that domestic sales have doubled this year, both in terms of manpower and material resources. Most manufacturers now focus on domestic sales, and Ming Mingli is no exception. So far, Zhen Mingli has set up sales organizations in many places in China. Four months ago, Zhen Mingli started to build the BTB platform and will launch the BTB platform website.
Zhen Mingli is determined to build an LED industry aircraft carrier. Since 2003, it has entered into strategic alliances with a number of domestic and international professional companies. Since the financial crisis in 2008, the real foreign market has been greatly affected. In 2009, the focus was shifted to the domestic market. Zhen Mingli believes that market competition and cooperation coexist. In recent months, Zhen Mingli has strengthened the brand and product promotion of the Chinese market. She can often see the bright and beautiful figure in newspapers and magazines news, and strengthen cooperation with local governments. In order to quickly expand the Chinese market.
Foreign LED products are more acceptable than domestic
The LED industry is developing very fast in China. In recent years, the industrial scale has risen rapidly. From the perspective of product sales, LED displays are developing rapidly in China. Other parts include landscape, decoration, lighting or foreign acceptance is higher than domestic. Li En, a special assistant to the marketing headquarters of Zhen Mingli, said that there are three main reasons why foreign acceptance is higher than domestic ones. First, foreign countries attach great importance to environmental protection, so they accept it to a high degree. Second, foreign countries have high acceptance of higher prices, while domestic government projects are high. External acceptance is low. Third, the efficiency of LED efficiency is too fast, basically it can be said that it is not a light source but an electronic component. Unlike a traditional light source, it can be controlled by IC, so the application is more extensive.
Domestic LED lighting market: The taste of soup is very strong. The meat has not been seen through the government's environmental protection publicity and everyone's awareness of environmental protection. The awareness of energy conservation has been accepted by everyone. Everyone is optimistic about LED, but mainly because of the price, the average person is still very Hard to accept. Compared with ordinary lighting, the price of LED is 10 times or even dozens of times. Li En, a special assistant at the marketing headquarters of Zhen Mingli, said that the soup is now very rich and the meat has not been seen. The market is very optimistic about LED lighting, and more and more manufacturers have entered, and began to develop and produce LED lighting products, but the market has not yet started mass sales. R&D is in the first place. Although Zhen Mingli is not optimistic about the recent LED lighting market, it has been seen from the research in the Zhen Mingli exhibition hall that Zhen Mingli has developed a variety of lighting products for bulbs and lamps, and has also begun to ship.
LED lighting products have to be widely spread in China at least three years later. When the performance reaches 150 lm/W, the price will decrease to a certain level and will become popular. Of course, from the perspective of effects alone, LED lighting can now completely replace traditional lighting. Recently, the six major lighting manufacturers in Japan have successively launched their own LED lighting products. With the entry and development of large manufacturers, the market price may drop faster, and the time for LED lighting to replace traditional lighting will also be shortened.
Energy-saving lamps must be replaced, only phased products. 1. From the development trend comparison, energy-saving lamps will have a phased purpose, which can only exist for a period of time and will be eliminated in the future. The main reason is that the toxic substances contained in the energy-saving lamps are not environmentally friendly, and the future cost of environmentally friendly lamps will be higher than the adverse treatment costs. Therefore, traditional energy-saving lamps cannot exist for a long time. Second, brightness comparison, from the perspective of luminous efficiency, most of them still have a gap compared with traditional energy-saving lamps, but traditional lamps because of refraction problems such as upward refraction, light does not get effective utilization of the actual utilization of light It is not high, and the effective illumination of traditional lamps is often much smaller than the lumens. The LED light source has directionality, and the illumination can be close to the lumen, so the same lumen light LED light source is brighter than the traditional light source, and the energy saving effect is better. LED lighting and traditional lighting performance can not be seen alone in the luminous efficiency lm / W. The same lumens products, the actual effective lighting effect of LED is higher than that of energy-saving lamps. The traditional energy-saving lamps are basically wasted due to the light refraction. The effective utilization rate of traditional energy-saving lamps is only about 50%, and the LED lamps are effectively utilized. The rate can reach 80%-90%.
What is missing in China's LED industry is not the R&D personnel, but the market talents who can control the market. Now, from now on, to all products, lighting products still account for a large proportion of sales, but from the development focus, because The market is very optimistic, and now the development of each product line is going hand in hand, there is no special focus. To occupy a good position in the market, the focus is not only on the product itself but more importantly on marketing and other aspects. Zhen Mingli believes that China has a lot of R&D personnel, and can introduce talents from Taiwan and other places to solve the problem of R&D talents. Now more important is not R&D and technical talents. The overall ability to control the market for marketing and promotion is the most on the market. Lack of talent.
Keeping abreast of the market trend in advance, Ming Mingli is in front of the market. Ming Mingli is a leading manufacturer of lighting products. In the research and development aspect, the product design has both its own design and user design customization. Li En, the special assistant of the marketing headquarters of Zhen Mingli, said that the main reason is that we mainly do export products, there are many European and American users, and their own customized products. The market trend is very good, so we also grasp the trend of the market. Many domestic products are imitated by us after we launch them. Our lighting industry is the leading manufacturer in front of the market. Zhen Mingli has a research and development team of more than 300 people. It has obtained more than 1,000 patents in dozens of countries around the world, and the speed of generating a new patent every two days has increased.
Editor: China Lighting Network - 芷儿
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