Helping the "New Ecology" of the TV Industry to Build an International TV Brand to Love Mango TV

Until now, international color TV brands still have certain advantages in terms of technology. High-end technologies such as OLED, 8k, and curved surfaces highlight the extreme. Although it can attract some consumers who have particularly high demand for TV hardware and particularly strong purchasing power, as Internet companies enter the color TV market, high-end configurations and low-end prices will "disrupt the pool. "Spring Water", consumers who are willing to pay only for these sophisticated technologies have also been part of the market share. On the other hand, consumer demand for television is no longer confined to traditional TV programs. Content, applications and services from the Internet are placed in an increasingly important position. This has become the main reason for the "Internet +" of the color TV industry. Focus. When domestic TV manufacturers expanded from high-value-added links such as simple machine production to content services, and once they seized market share through transformation, many international TV manufacturers did not rely on their own high-end technologies to try to stay out of the picture and began to actively participate in the Internet. The cooperation of television licensees complements their own content service shortcomings. In the process, international companies such as Samsung, Philips, Sanyo, Toshiba and others have turned their olive branches into a mango TV.


Closer to Younger Audience Mango TV Content Resource Becomes Preferred for International TV Manufacturers

In 2010, Samsung became the first international TV manufacturer to compete in the field of Internet TV. In 2011, Samsung started cooperation with Mango TV and launched multiple models in four years. In April 2014, all licensees of Samsung's models were switched to Mango TV platform, which has become one of the most important partners of Mango TV Internet TV.

In May 2014, the statement that "Hunan TV had a complete IPR program that was exclusively broadcast by Mango TV" sparked a turbulent wave. Mango TV also became a dark horse in the field of online video and gradually gained fame. Keeping pace with Samsung’s switching platforms, international TV makers such as Toshiba, Philips and Sanyo have also chosen Mango TV as their licensees to open up the competition path of “high-quality hardware + premium content”.

"Mango Terrace is a representative of the new generation and youthfulness of today's era. Numerous exclusive variety, entertainment and other resources are deeply loved by consumers." These several international TV manufacturers almost always put high-quality content resources on their choice of mangoes. First place on TV. Mango TV Internet TV has the rights to Hunan Satellite TV Trump Entertainment. It also absorbs high quality content from TVB, KBS, MBC domestic and foreign content platforms, Paramount, Lions Gate, and other Hollywood studios. Based on the difference in the realization of this, it is very attractive for users.

Domestic color TV brands usually use the market strategy of “white plus black” (kitchen appliances + living appliances) to form the scale effect of the brand and achieve the effect of educating consumers. The international color TV brands are usually single-handedly. The recognition and acceptance of brands by young consumers is a problem that many international companies need to solve. While Hunan TV and TV with Hunan TV backed by Mango TV has a broad and loyal young audience, it can be considered as an effective solution through consumers' recognition of built-in program brands to bring TV brands closer to them. .


High-quality resources + efficient channels boost product sales licenses and terminal manufacturers to achieve win-win cooperation

Mango TV may bring more to the terminal manufacturers.

The "Mango TV inside" family is the general name for the Internet TV terminals that were jointly launched by Mango TV Internet TV and manufacturers. The terminal product "family" with dozens of terminal manufacturers in various forms is prefixed with "mango TV" and its core is the "mango TV inside strategy."

At the end of December 2013, Mango TV and Samsung UHD TV held an "unbelievable real beauty" national tour of Shenyang station. Mango TV brings the popularity of “Fast Male” Zuo Li to personally interact with the audience. With the help of Samsung’s high-end 4K TV 85S9, F9000, and Asia’s first 4K HD video, the “Dual 4K” top visual feast has caused a sensation. This is an important case of mango TV Internet TV and terminal manufacturers joint promotion, but also the first attempt to "mango TV inside" strategy landing.

"Mango TV inside strategy" is based on the brand influence of Mango TV. In terms of specific implementation, it will promote the sales of terminal products to an important position. As a licensee, Mango TV Internet TV participates in the sales process of cooperative home appliance manufacturers. In the aspect of comprehensive training and promotion of Internet TV concepts, on the one hand helping manufacturers to expand sales channels. The implementation of the “Mango TV inside strategy” will eventually result in the increase of the brand influence of Mango TV Internet TV and terminal manufacturers.

During the implementation of "Mango TV inside strategy", Mango TV backed by Hunan Broadcasting & TV has enough high-quality content, activities, and star resources to market the terminal products. The social marketing interaction based on this is further expanded. The influence of the product. Produced by the Americans, the four major names such as mango homemade drama, I was a singer recording and a few fan handshaking sessions live, Brilliance, Cao, Chen Xiang and other star concerts and mango TV related activities, there will always be mango TV inside family products Place.

Earlier this year, the mango TV inside product Jingdong flagship store and the offline experience store opened at the same time, and more than forty mango TV inside products really came together like a family. This is the first flagship store in the Internet TV licensee to be built for end products. The goal is to better display the products and at the same time provide sales diversions for manufacturers.

There is a big brother and sister. The steps of following stars often appear under the spotlight. If the television and the box are thinking, they should feel very happy.


Rich Content+Paying Attempts to Collaborate with Collaborators to Build a New Ecology in the Color TV Industry

In 2015, with the full implementation of the single-play strategy and the introduction of high-quality content, the homemade “Mango Live Show” was broadcasted at home and abroad. Mango TV was doing a good job and it was just past. The first quarter saw a lot of attention. The frequent highlights of the content mean that the "Mango TV inside" family has more display and promotion platforms.

While high-quality content is constantly being enriched, Mango TV Internet TV insists on grabbing high-quality users, cultivating users' payment habits, and exploring VIP pay-per-view for some high-quality resources. Mango TV's international partners are also positive about the prospects of this model. In the OTT industry competition standardization, pay attention to copyright protection gradually become a consensus environment, the exploration of premium content payment so that this concept is gradually promoted among users, will help form a virtuous circle to promote high-quality content output and enhance user satisfaction. "This model should be conducive to the long-term development of the OTT TV and smart TV industry. With massive resources to attract users, with the most high-quality part of the content to seize users, the changes brought by the payment model will further enhance the user stickiness, for our User operations also play an active role."

The industry widely believes that the "Internet +" practice in the traditional color TV industry not only gains the benefits of the content value-added service, but more importantly, builds an ecosystem that integrates hardware, platform, content, and marketing. It is the key to competition in the color TV industry in the future. The implementation of "Mango TV inside strategy" is a way for Mango TV Internet TV and co-operators to build this ecosystem. Open ideas on content development and bold exploration on payment models will allow both parties to walk on this road. During the process, achieve a more effective win-win situation.