From August 2015 to January 24, 2018, Haier's sales of clean air-conditioning items exceeded 10 million in just over two years, which means that Haier has 10 million self-cleaning users. On January 24th, on the big screen of Haier Air Conditioning Jiaozhou Interconnect Factory, the production progress of self-cleaning air conditioner was displayed in real time. As the number on the big screen jumps from “10000000†to “10000001â€, the second 10 million self-cleaning plan of Haier Air Conditioning is officially launched and will be used for 9 months.
According to the industry's online capacity data in 2016 and 2017, in just two years, the self-cleaning air-conditioner category has reached nearly 25 million units. Among them, Haier has reached 10 million self-cleaning air conditioners, ranking first in the industry with a 40% advantage.
The industry collectively promotes self-cleaning, Haier sells 10 million units with “customized modeâ€
In August 2015, Haier air-conditioning introduced self-cleaning technology to solve the problem of air-conditioning self-polluting, and also found new growth points for the air-conditioning market segment. In the field of air conditioning, Haier's self-cleaning air conditioner represents a healthy air upgrade and has become an industry imitation target. Nowadays, in the air-conditioner stores around the world, the publicity words of “self-cleaning†and “self-cleaning†of various brands can be seen everywhere. Zhongyikang's data shows that in the past two years, the proportion of self-cleaning air-conditioning market has been rising. The retail volume share has been from 4.5% to 11.6% in just one year. In the same year, the retail sales share has also increased from 6.2% to 14.4%.
It is worth noting that Haier has achieved sales of self-cleaning air conditioners exceeding 10 million units with the “user empowerment†thinking of “first user, then orderâ€. On the basis of self-cleaning, Haier also participated in the “self-cleaning+†product camp through the participation of COSMOPlat users of mass customization platform, realizing the ecological upgrade of air-conditioning blowing clean air to users breathing fresh air. For example, in 2016, based on the customized needs of the mother-infant population, Haier COSMOPlat was born with a self-cleaning air conditioner. Less than a year and a half later, COSMOPlat also iterated a new subversive new product such as 17 decibel ultra-quiet static +, air-conditioning and purifier combined into a clean and self-cleaning air conditioner.
After the advent of self-cleaning air conditioners, Haier pioneered a truly visible user interaction model. It has launched a "live bath", air-conditioned white towel, 1 cup of water for dirty air conditioners, and launched interactive demonstrations such as innocent buses for the self-cleaning air conditioners in the net, allowing users to cut the role of clean air conditioners and inspire them to clean air conditioners at home. Hazard concerns, comprehensive awareness of healthy air awareness.
The second 10 million units, Haier's global layout with self-cleaning air conditioners
On January 24th, at the Haier Air Conditioning Jiaozhou Interconnect Factory, the production screen displayed the interaction data of the 10 million users on the big screen. At the same time, Haier also launched the second 10 million self-cleaning plan on site and will be in the next 9 Completed within the month, this will create the industry's fastest single-product popularity record, accelerate Haier's self-cleaning multi-category coverage, user penetration and globalization.
In fact, from the early self-cleaning of air conditioners, self-cleaning of internal and external machines, intelligent self-cleaning, and now the “empty net integration†of 15 minutes of whole house purification, the “self-cleaning +†product camp has formed. Haier air conditioning has transformed itself into a positive cycle of hardware from a hardware product to an ecosystem where users can participate at any time. The network provides services actively according to the user's personalized needs, and also provides a direction for the iterative upgrade of the network. At present, Haier self-cleaning air conditioner has 10 million users, becoming the most popular and best-selling self-cleaning brand.
Since March last year, Haier has cleaned itself from globalization. In March 2017, Haier developed a self-cleaning air conditioner for high temperature and high humidity weather, which was localized in Thailand. In November, Haier's AQUA self-cleaning was launched in Vietnam, and Haier self-cleaning air conditioner realized China, Thailand and Pakistan. , India, Vietnam and other five countries. At the recent CES show in the United States, Haier will also bring self-cleaning to the United States, exhibiting a whole range of smart home air conditioners such as self-cleaning air conditioners, air conditioners, kitchen air conditioners, and new fans, covering living rooms, bedrooms, kitchens, etc. A true full-scene full climate smart home air experience.
Industry insiders analyzed that 10 million is a scale threshold for the domestic household air-conditioning industry, and Haier only broke the 10 million mark with its self-cleaning explosion, and focused on satisfying users with its “one person in one†mode. The experience of a better life is inextricably linked through continuous iterations to enhance the user experience. As an important part of the smart family, Haier Air Conditioning has established itself as a model for the global air industry.
Rongchang Group supports you all the solar system products including the cables,solar pv bracket,connectors and all others in need.
Solar Pv Cable,Solar Pv Bracket ,Mc4 Branch Connector,Dc Tv
NANTONG RONGCHANG IMPORT&EXPORT CO.,LTD , https://www.ergsolarcn.com