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1, the theory of willingness: not reluctant, small house is small, big house is big.
2, do not look at the status quo, to look at the trend, seize the trend to seize the lifeline.
3, the competition of enterprises is actually the competition of the people, the people gather, the enterprise is prosperous, the people are scattered, the enterprise is dead.
Introduction: Never lacking legendary land
This is a land that has never been lacking in legend. It is a land where everyone is eager to become a hero. It is a land that is immersed in the spirit of adventure and adventure. The people who walked out of this land are all over the world and in various industries. In many unobtrusive industries, such as a toothpick as small as a toothpick, it has accumulated in the field of a lamp, and it has become a stealth champion. Some people call them a terrible paranoid group, some call them the most hardworking and desperate group.
In this land, there is a teenager who walks out of the house with a simple dream and wants to see the scenery on the other side of the mountain. The gate of destiny is illusory. He gently pushed over the hill and rewrote his destiny from the road to a thorny, full of light. After the ups and downs of the merchant sea, after decades of rain and wash, he still played in the true colors, just as he has treated people sincerely for years, modest and eager to learn.
The piece of land that never lacked legend is called Wenzhou.
The middle-aged man who has seen the rainbow after the storm and the two are not surprised, called Chen Chuangcun, chairman of Dafeng Lighting Co., Ltd. People in the industry are used to calling him "Dafeng Lao Chen."
At this moment, Dafeng Lao Chen has a casual outfit sitting with us around the stove, tea, tea, and sitting.
This road is to focus on a company that has never been seen, focusing on an inconspicuous lamp, from obscurity to the growth of invisible champions, and having a deep understanding of the survival and development of SMEs.
Crisis awareness: you don’t have to be desperate
From selling clothing, home appliances, selling lamps, opening factories, setting up companies, operating brands, and unintentionally, from sales to market to enterprises to brands, it has taken a big circle. With a deep accumulation of the market, his understanding of the company prefers to explore from a market perspective. In the survival rules of the market, it is a win to survive. After the survival, they entered the next round of competition: development. At this level, whoever develops more stable and faster is winning. Businesses are always working hard at different levels, and you don't have to die. Winning is always temporary, the market is changing, and the future of the company is always uncertain. He has a strong sense of crisis. Dafeng has come to today, and he has chosen a road to stability and development.
After ten years of experience, Dafeng has become the leader in the field of low-voltage lamps, but he is thinking: How big is the market for low-voltage lamps? How big is the outlook? Is there room for development? He constantly thinks as an outsider, combined with his previous experience in other industries, combined with the trend of the lighting industry, he believes that the prosperity of the low-voltage lamp market has just begun, it will become one of the mainstream products of home lighting. This is determined by market demand. Jumping out of the industry circle, Dafeng will find that in this industry, the living space of all categories is still very large, and which categories can laugh at the end, relying on a large number of enterprises, especially the leading enterprises in the category, pay a lot of effort and effort. . From this point of view, Dafeng still has a lot of work to do. It is not enough to develop light enterprises. To help other enterprises of the same category grow together, we can finally promote a virtuous circle of this industry.
Willing philosophy: don't ask much, just ask how much
What is willingness? Many years ago, he was thinking about this problem, and he realized some truth through his own physical practice. The reason is that there is a house to have it, and to give up first, then to be willing. I don’t ask much, I just ask how much. Whether it is to be a person, to do things, to be a business, they are all connected.
To be a business, to be a person. In the view of Lao Chen, doing business is actually doing people. Operating a business is to operate the hearts of the people, the people gather to the enterprise, and the people are scattered. Anyone who knows Lao Chen knows that his memory is particularly good. Among the employees who are married, and who have children, he will send blessings one by one. There are such a pair of employees, they met in Dafeng, fell in love, got married and had children, and now their sons are in elementary school. The most important things in their lives have witnessed Dafeng. On holidays, he always sends messages to employees and dealers. Some people ask, a company has to deal with more things every day, busy and busy, but also have time to care about these small things, is this not the end of the inversion? Lao Chen said that it is a small matter in your opinion, but for the employees, everything is a big event in his life. You take his big things as your own big things, and he will treat your business as your own business.
In these years, they have a wealth of work experience and excellent work ability, and have many choices, but why do they stay? We are thinking, it should be the atmosphere of Dafeng, this environment, Lao Chen's people, let them trust, feel that they have a future, they will stay. Today, many employees of Dafeng have been working for five or eight years. The directors of the material control department have come in from the day when Dafeng opened the factory and have been doing it until today.
In the dealers, many of them are diamond-level customers, that is, how many years have elapsed since Dafeng opened the factory. There are also many hardcore customers who have been working together for more than three or five years. Operating Dafeng can really bring benefits to everyone, but the cooperation has been for a long time, the interests will give way to the feelings, when the dealers become friends, why is Dafeng not burning? With such a large number of dealers, it is the best testimony that Dafeng has won over the years. Did not put the interests of the dealers in the first place, there is no strong support for the terminal, there is no regional protection policy for the market, there is no hard product, no such little bit of small house, where is Dafeng today's big?
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