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Can beauty services provided by merchants meet consumer expectations? This has always been a chronic problem that can not be solved by the modern beauty service industry. From the body's Plastic surgery in major hospitals to the shave in the streets and alleys, consumers who cannot meet consumer expectations are dissatisfied with Jack's teacher. Marry experts' complaints have seriously affected beauty. Industry reputation.
A woman in Zhengzhou spends 70,000 yuan breast augmentation, and her postoperative dissatisfaction with the size of the bustling hospital; the former Asian lady Zheng Ina swallowed a thousand tablets after a cosmetic accident; and then went to the folk barbarian ugly three days of joking, there will be "beauty chaos." Such a proper noun is not surprising. But a British clinic is trying hard to use new technologies to solve such contradictions.
The Chelsea Clinic Mallucci London in the UK recently used a special application in VR glasses to allow women to see what the breasts look like under different sizes of fillers. It is hoped that the new glasses will help women avoid overfilling or look inadequate. Natural situation.
Why does this "cosmetic chaos" occur? According to the gap analysis model, it is because the customer's expectation of service quality is different from the service actually provided by service personnel. There are many reasons for this discrepancy, including the customer's own sentiment about the high quality of service and the gap between the service quality provided by the service provider and the marketing and publicity, and the reasons for the uneven service level of the service personnel.
The best way to solve such cognitive ills is to remove the obfuscated description and give the customer an accurate and observable result, as Mallucci London did. They use this method to allow customers to see the post-operative image in all directions. This is not the same as previous 3D simulations generated by scanning 2D breasts. The images generated by the customer's VR technology are real-time images and can be intuitively visualized. Fully understand whether the services provided by Mallucci London clinic are in line with the wishes and achieve the goal of hand in hand with the patients.
At present, it seems that there has been no actual progress in the Mallucci London clinic. So VR technology can solve the service industry's many years of chronic illnesses. Has it achieved some success in the service preview market? The VR Daily thinks it is possible or possible.
Clearly allowing customers to preview the quality of service provided by the company will not only help the company expand its market and improve its service level, but also help customers select tailor-made customized services to achieve mutual success.
I believe all people will have such a concern. After generating some kind of service demand, they will not be able to wait until the market is full of services. Because you cannot judge which service is a good service, it is a service that fits your needs. .
Every marketing statement advocates excellent service and fair prices, but in the end it must be consumed by customers before they can come to a conclusion. If you can't make up your mind, you don’t waste time and money to say that you’re still uncomfortable or even physically bad. reaction.
Taking the simplest haircuts as an example, every hairdresser with a slightly façade has a group of hairdressers who are shampooing and squeezing hair. They have a western style, and Jack, Jeson, and others are just a few. When you find a good barber shop with a thousand choices, the results of the haircut make you disappointed, not only do not meet expectations but also expensive.
The root of the problem lies in the difference between the understanding of the barber and the customer. The barber's day receives more customers. Each customer has different understanding of the length, and there is a self-judgment in the degree that cannot be accurately grasped to meet the basic needs of most customers. Claim. If some customers understand that there is a difference with the barber and the barber's judgment does not work, the service objection appears.
Can traditional hairdresser hair magazines and hair stylists satisfy this service requirement? Most of the hairdresser's hairdressing magazines and pictures are not in line with the timeliness. In addition, the customer's requirements are ever-changing, and their own conditions are also different. With these things alone, they cannot satisfy the customers.
For example, the breast augmentation event described above, the traditional 2D scan after the chest to generate 3D postoperative images, the same can not meet the customer's service expectations, can not let customers understand the entire operation. Because of the inherent lag in information, customers can't feel the process in real time and eliminate internal concerns.
Suppose that there is such a VR service preview that allows customers to display the content of the service in an intuitive manner before consumption. Can it eliminate such an understanding gap? The VR Daily thinks it is okay and at the same time useful.
From the perspective of consumer psychology, we can accurately understand the whole process of services and break the information barrier between the two sides, which can effectively promote consumer demand, increase consumer satisfaction, and reduce the possibility of consumer dissent. From the point of view of service providers, consumers can accurately understand the entire process of services and can easily customize services for consumers to make adjustments, more in line with actual needs, improve service levels, and enhance core competitiveness. From the perspective of the market, breaking information barriers can promote service upgrades, quantify the quality of service, help increase the overall service level and increase the level of consumption, and promote the sound development of the market structure.
By using virtual reality technology to preview the services and products required in real-time in real time, VR service preview is not limited to beauty services in the future. It has a very broad range of applications and is not limited to service industries. The currently emerging concept of VR viewing, VR shopping, etc. can be said to be part of the VR preview business. In the future, a series of VR surgical previews will be derived, and VR shopping trials will be possible.
Problems that cannot be solved in the past, we can try to solve them with new technologies. Virtual reality technology may be able to play a more unexpected role.
Author: VR Daily, search the public micro-channel number "VR Daily" microblogging @VR Daily, reproduced please specify copyright
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