Amazon Fire Hard to Compose Against iPhone and Android

According to foreign media reports, earlier this month launched the Fire phone, Amazon has taken the boldest step in the consumer electronics hardware market. Fire configures high-end components and its price is competitive with other high-end smart phones. Fire is a powerful mobile phone, but it is not outstanding enough to attract Apple iPhone or Android phone users. Fire is at most a convenient choice for Amazon shoppers. From the worst point of view, Fire is just one of many mobile phone products on the market.

From an appearance point of view, the Fire is like a large black iPhone with a speaker on the top and bottom, which can provide stereo sound effects - which is rare in smart phones.

But the biggest feature of Fire is the four infrared LED sensors in the front corners of the fuselage, which can determine the relative viewing angle between the user and the mobile phone. Amazon calls this feature "Dynamic Perspective", which is used to add 3D effects to the Fire interface and provides users with another way to manipulate the phone. Third-party developers can also deploy dynamic viewing capabilities in their applications. Dynamic perspective is an excellent feature, but more is just a gimmick. Unless more developers can deploy dynamic perspectives in a more creative way, it will be forgotten by most users.

Fire's other unique weapon is called "Firefly", using the phone's camera, microphone to detect text, products, movies, television shows and music. If the Firefly recognizes a product, users can easily purchase the product on Amazon.

This is also Fire's most annoying place - its main purpose is to stimulate Amazon's sales. Fire's interface constantly recommends products to users, such as applications and music. Amazon also recommends products to users through Fire TV and Fire Tablet PCs, but due to the relatively large display area, users feel less annoying. The Fire phone's display size is only 4.7 inches, making people feel crowded. The recommended service is turned on by default, but thankfully, users can turn off the recommendation service and free up some of the display area.

The Fire phone runs Amazon's custom version of Android, which means its appearance and style is different from the pure version of Android developed by Google. The Fire phone's camera function is also very good, with a 13 million pixel rear camera, but Fire's unique weapon is to automatically backup the photos taken to the "cloud", which means that users do not have to worry about storage space when taking pictures not enough. This feature can also reduce user spending. In contrast, Apple only offers 5GB of free storage space, users need to pay to use more storage space.

Fire Mobile users will also receive a year of Amazon Prime service. However, the price of the Fire phone is not cheap, the bare-metal 32GB version costs $649, and the bare-metal 64GB version costs $749. The 32GB version has a two-year contract price of $199, and the 64GB version has a two-year contract price of $299.

For users who like to shop on Amazon, the Fire phone is a good fit. For users who shop on other sites and love Apple or Android's ecological chain, all of Fire's features - dynamic perspective, Firefly, and even unlimited photo backup services - are not enough to attract them.