Youku Tudou makes exclusive rights to the Marvel Power Series in China

Disney and Youku Tudou have already started cooperation. The two parties will jointly promote the marketing of Disney's film and television works in China's booming film market. This will help Youku Tudou become the exclusive online marketing partner for the Disney Marvels series and the US drama in China. On Tuesday, Youku Tudou made a statement and the news began to surface.

According to foreign media PR Newswire, Marvel super heroes have become deeply rooted in China. This cooperation will enable Youku Potato to have the exclusive right to release films and organize live events for the film.

China is the second largest movie market in the world. The close cooperation between Disney and Youku is icing on the cake. The large-scale 3D and IMAX movies have great appeal to domestic movie lovers. This is why Youku Tudou has begun to lay out the Internet marketing market. It has provided marketing services for the Avengers Alliance 2 : Age of Innovation and the Galaxy Guard, which has promoted This series of films has grown at the box office in China. Within three weeks of the release, the Avengers II: Atticu’s box office reached $226 million.


The promotion of online marketing to movie box office has gradually increased. After launching an online marketing strategy for the Captain America series, Captain America 2: Winter Soldiers reached US$116 million at the box office in China, which is ten times that of the box office in the previous works. And the Guardians of the Galaxy and Captain America 2: Winter Soldiers' film shows and Youku original programs also saw 41 million views on the platform.

Youku Tuo, CEO of Youku, disclosed in a statement: “We will expand the company’s media entertainment ecosystem through cooperation with strong partners. The partnership between our company and Disney will be diversified, which will give the company more The opportunity to use its own advantages to promote the further development of business models, through the on-line high-quality content products, innovative marketing methods and sales channels to promote income growth."

Baidu, Alibaba, and Tencent have also begun to set up an online marketing market. Financial Times analysts said that online platform marketing is likely to eventually replace traditional marketing methods. In 2014, Alibaba Group invested in the film and launched online marketing through its 32% share of Sina Weibo.