The huge industrial system and supporting system that China has formed over the years has laid the foundation for the development of the manufacturing industry, and has also enabled the world's major brands to transfer their products to China for processing and production. With the rise of labor costs and resource costs, this comparative advantage will gradually disappear. “Made in China†can only go longer and further if it is transformed into “Created in Chinaâ€, and this transformation is the key to improving the level of industrial design.
industrial design
The importance of industrial design development
Accelerate the construction of an innovative country
Design innovation is an important part of the national innovation strategy, both in developed European and American countries and in the newly emerging industrialized countries. The United Kingdom has a national design committee, the US federal agency has a domestic design department, the Korea Industrial Resources Department has an industrial design promotion institute, and the Japanese Tongshan province has an industrial design promotion association. The establishment of these departments promotes the development of the country's industrial design industry. Building an innovative country plays an important role.
Realize industrial transformation and upgrading
The quality of industrial products is directly related to the future development of the company. All brand products with international competitiveness are all designed with high quality added value. The enterprises with strong competitive strength are bound to have competitive products. The competitiveness of products is mainly reflected in the design. Enterprises often improve the competitiveness of products by integrating the elements of culture, demand, technology and other factors by upgrading the level of industrial design. . Most of China's manufacturing enterprises are in low-end processing and production, and the development of industrial design is an inevitable choice for industrial transformation and upgrading.
Problems in the development of industrial design
From the perspective of education, although many institutions in China have established industrial design disciplines and introduced industrial design education, education
The system is imperfect, the curriculum is unreasonable, the education foundation is weak, and there is a big gap between the cultivated talents and the actual needs of the enterprises. On the whole, there is still a certain gap between the level of training of industrial design talents in China and those in the West.
From the government level, China does not have a special industrial design government management department, and industry associations are basically in a loose state. Most of China's industrial design enterprises are small and medium-sized enterprises. There are financing problems. The government lacks capital investment in industrial design, or the investment funds are not in place. There is no special fund or design fund. Although in recent years, various government departments have strengthened the construction of industrial design centers or bases and provided various preferential policies, but they are only a drop in the bucket.
Zhijia Design is located in Beijing DRC Industrial Design and Creative Industry Base, with more than 40 industrial designers, more than 30 product structure engineers, more than 30 brand visual design and interactive experience designers, more than 120 people, and more than 2,000 design projects. It involves 18 product fields including instrument and equipment, medical equipment, digital electronics, household appliances, industrial equipment, new energy vehicles, public facilities and laboratory instruments. It includes seven service modes including product consulting service, product research service, product design service, product production service, product case service, product annual signing service and product development strategy cooperation service, and has created a complete and standardized service system. Provide customers with integrated design service solutions, and create innovative business value for products with innovative design
In the past, the Zhijia team has contacted more than 500 companies each year. Each company has its own unique requirements for new product development because of its unique industry attributes and product characteristics. We work hard every day to find the answer.
Deeply understand that products that have not been systematically designed obviously do not occupy an advantage in the market battle. In turn, relying on a simple product beautification design may not be able to create a true market darling. A good product must be a three-point product idea. Three-point product positioning, plus the results of the "big design" of four-point product promotion.
Industrial design is gaining more and more attention in the increasingly fierce market competition environment. We offer a valuable integrated solution for our customers who are engaged in the development and sales of industrial products. This is the integrated industrial product development solution, the “total solutionâ€.
Overall solution advantage
The “Total Solution†design service system was created and used by Zhijia Design to provide customers with an integrated design service solution from design strategy to creative design to implementation.
The first step: strategy research, at this stage, we take user experience, PI strategy, modeling research, material color research as the starting point, from product brand appeal, consumer behavior, aesthetic psychology, design DNA recognition language refinement, production cost analysis From a different angle, we propose a product design proposal that meets user needs and brand differentiation.
The second step: creative design, at this stage, according to the actual needs of customers, the company carries out a series of innovative designs such as product design, structural design, brand visual design and UI interaction design to provide customers with solutions.
The third step: implementation of landing, landing implementation is the process of productization of design drawings. At this stage, Zhijia mainly provides products such as product sample production, mold making, batch trial production, and publicity printing.
Based on the business innovation design service field, Zhijia Design focuses on the brand future and focuses on product appeal, and strives to provide customers with innovative, effective and sustainable innovative design solutions to create sustainable business value for the company through design innovation.
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