Smart projection is a new word that has only appeared in recent years. Unlike traditional TVs, smart projection does not have a bulky screen, but it can achieve the same signal input picture and sound as traditional TVs. The imaging principle of smart projection is also different from that of traditional TVs. Traditional TVs use LED lights to hit the LCD screen for imaging, while smart projection reflects the light source onto the screen for imaging.
According to AVC total data, in the first half of 2018 alone, China's smart projection sales reached 1.117 million units, a year-on-year increase of 125%; sales reached 2.57 billion yuan, a year-on-year increase of 157%. This sales volume is the sales volume of one year in 2017, and it is only half a year to complete such a result. It can be seen that smart projection is gradually being accepted by people, but it seems that it is too early to talk about popularization.
Compared with traditional TVs, smart projection has many advantages. For example, smart projection screens are larger in size, smaller in size, lighter in weight, and lower in cost. Compared with traditional TVs, they can better protect eyesight. But at present, these advantages are still not enough to arouse consumers' desire to buy.
Is the emergence of smart projectors short-lived?Looking at the development of smart projection, it is actually not smooth. When it first went on the market, because its own technology was not perfect, it was restricted by many conditions. The biggest one is the light problem when watching movies. This problem is especially reflected in the daytime. The picture quality is horrible compared to traditional LCD TVs. There are many smart projection brands that have outstanding performance in image quality, but their prices are so high that it is difficult for ordinary consumers to accept them.
With the continuous advancement of scientific and technological means, smart projection technology has also ushered in new breakthroughs, such as the light source problem of smart projection. With the advancement of lighting technology, the light source has achieved great development, from the traditional halogen bulb light source to the current LED light source, ultra-high brightness LED light source and even laser light source. The improvement of light source technology has made the brightness of smart projection screens also significant. With the improvement of video viewing comfort, the reputation of smart projection is getting better and better.
In addition to new breakthroughs in the light source, the image quality of smart projection has also been improved. For example, smart projection began to market "motion compensation" as a key image quality iteration technology. Smart projection with "motion compensation" technology on the market is not uncommon. It can be said that major brands have seized the technical advantage of "motion compensation".
Now that the development of smart projection technology is becoming more and more mature, why hasn't it reached the level of popularization? I personally think it is mainly because:
The consumption concept of the general public: The consumption concept of the general public still stays on the three traditional items of TV, refrigerator, and washing machine. In their opinion, TV has already met their daily viewing needs, and TV appeared earlier and existed for a long time. , Has deeply rooted in people's hearts.
Traditional decoration style: This also has a certain relationship. People are used to buying a TV cabinet to decorate the room, as if a home would not be complete without a TV cabinet.
The bigger the same money, the more valuable it is: TV’s preconceivedness has deeply imprinted in people’s hearts. Some people may know the existence of smart projection and also know the advantages of smart projection, but when they spend the same money for them to choose, they will still Choose a traditional TV, which is relatively large, which will make them feel that the money is more worthwhile.
From the current form, smart projection has been gradually accepted by consumers, but the status of traditional TV in the hearts of consumers cannot be shaken. The popularization of smart projection still has a long way to go. I believe that the emergence of smart projection will not be It is short-lived, and I hope that smart projection can be recognized by more people in the near future.
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