Ultra-low-cost killer! Sony BRAVIA new TV CX520 Reviews

1 Sony KDL-40CX520 first evaluation after the test back to the top

Foreword:

Unconsciously, Sony upgraded its BRAVIA LCD TV again. This time, the company launched its products mainly in low-end models, including the EX520, EX420, CX520, BX420, and BX320 series. Although the CX520 uses a CCFL backlight, it has In the past, Sony had higher configurations and richer features than its CCFL counterparts. Recently, the KDL-40CX520 has arrived at the PConline evaluation room. Let's take a look at what has been upgraded in the future.

Product Model: Sony KDL-40CX520
Reference Price: 5299 yuan

First, Sony KDL-40CX520 first evaluation

Sony KDL-40CX520 a big feature is the use of a new image engine, in the past we are familiar with the BE series image processing engine upgrade to X-Reality sharp image processing engine, in addition, CX520 series is the CCFL camp for the first time carrying S-Force Front Surround 3D audio, title search, status sensor products. It is understood that the CX520 offers 46, 40, 32-inch three, the current offer was 6999,5299,3799 yuan, new product pricing is quite affordable.


Sony KLV-40CX520 picture series evaluation forum offer online shopping Nett

Compared with the EX500 series released last year, the CX520 series adopts the new X-Reality sharp image processing engine, retains the Live Colour color enhancement technology, and adds the S-Force Front Surround 3D sound and title search function, but the CX520 It is not equipped with a double speed drive, which of course is in line with its positioning in the BRAVIA LCD TV product.

Comparison of Main Parameters of Sony LCD TV CX520/EX500
model
CX520
EX500
LCD panel
Unknown
Backlight
CCFL cold cathode fluorescent tube backlight
Double speed drive
no
Motionflow 100Hz double speed drive
Image Processing Engine
X-Reality
BRAVIA ENGINE 3
Live Colour enhancement
Have
Digital TV reception function
Have
no
Track name search whether energy-saving environmental protection smart state sensor
Intelligent environment light regulation
sound system
3D front virtual surround sound system
Analog surround sound

From the CX520's performance configuration and pricing we can roughly guess its competitors, such as Sharp G120, Samsung C550, LG LD550 series. Relatively speaking, Sony has more advantages in electronic circuits. Coupled with its brand appeal and affordable prices, the market performance of the CX520 is worth looking forward to.

Sony KDL-40CX520 main parameters and prices
model
KDL-40CX520
Screen size/inch
40
Resolution
1920×1080
Backlight
CCFL cold cathode fluorescent tube backlight
Image Processing Engine
X-Reality sharp image processing engine
Double speed drive technology
no
Digital TV receiver module
Have
USB 2.0 streaming media
Have
Internet function
Yes (Internet browser, DLNA, wireless network)
Smart status sensors have
Audio surround system
3D front virtual surround sound system
HDMI/Group
4
Weight/kg
16.3 (with base)
Size/mm
991×606×71mm (without base)
Power/W
184
Reference price / yuan
5299 (2011-03-10, Guangzhou)

Image quality performance is the focus of this evaluation, the author will be from the point-to-point, gray level, color performance, dynamic contrast, high-definition video, power consumption and other aspects of evaluation, evaluation of picture effects for reference only, let us immediately enter the evaluation article . >>

2 Sony KDL-40CX520 Watch Appreciation Back to Top

Second, the appearance of Sony KDL-40CX520 Appreciation

Sony KDL-40CX520 body frame with acrylic high reflective material, mirror effect is quite good, the bottom of the screen is a black metal wire drawing panel, coupled with a tough body lines, the whole exudes elegant and elegant atmosphere.


Sony KLV-40CX520 picture series evaluation forum offer online shopping Nett

Sony KDL-40CX520 screen body more concise left upper corner, the black border is only white "BRAVIA" logo, the bottom left corner of the screen is embedded with a power indicator, remote control receiver, etc., the lower right corner does not provide any LOGO spraying and decoration.


Sony KDL-40CX520 screen border details


Sony KDL-40CX520 screen border details

Sony KDL-40CX520 uses a black square base, also applies the acrylic design, the mirror effect is still quite strong, you can very clearly reflect the "SONY" LOGO, compact body, people feel very stable.


Sony KDL-40CX520 Square Base


Sony KDL-40CX520 back of the base

Since the CX520 uses a CCFL backlight, the thickness of the camera body is thicker than that of LCD TVs using LED backlights. The thickness of the three models of the CX520 series is maintained at about 70 mm, which is about 100 mm or less compared to other CCFL products on the market. Has advantages.


Sony KDL-40CX520 Side View

The back of the Sony KDL-40CX520 is covered with cooling holes, which can effectively improve the cooling effect and extend the service life of the machine. The center is marked with "SONY", the main interface area is distributed in the lower right corner, and the right side is also lined with multiple interface. The nameplate of the fuselage is marked with the specific model and origin, and of course its rated power.


Sony KDL-40CX520 back of the fuselage


Sony KDL-40CX520 body nameplate

40CX520 interface is divided into two parts, one part on the side of the fuselage, equipped with the most commonly used interface, 2 sets of USB interface, 1 set of CAM card slot, 1 set of audio output interface, 1 set of HDMI high-definition video interface, 1 set VGA interface.


Sony KDL-40CX520 side interface

The other part of the interface is on the back of the body, with 3 sets of HDMI high-definition audio and video interfaces, 1 set of color difference interface, 1 set of AV interface, 1 set of LAN interface, 1 set of fiber interfaces, 1 set of cable/antenna interface, and a set of audio input interface.


Sony KDL-40CX520 rear interface

The other side opposite to the side interface area is the body OSD button. From top to bottom, the CX520 body button is the power button, channel selection button, volume control button, input selection button, and main menu button.


Sony KDL-40CX520 body OSD button

Sony KDL-40CX520 remote control uses a traditional rectangular design, the battery compartment is the traditional cover warehouse type, rather than the flagship product LX900 push type, through the actual operation, I feel 40CX520 remote control work is relatively good, the key Resilience is also just right.


Sony KDL-40CX520 Remote Control

The combination of CX520 metal and acrylic material design, the overall body is tough, revealing a noble and elegant atmosphere, compared to most of the CCFL backlight products on the market, the body thickness of the CX520 is still more advantageous. >>

3 Sony KDL-40CX520 menu, peer to peer test back to the top

Third, the Sony KDL-40CX520 menu layout

Although positioned at the mid-to-low end, the CX520 adopts a cross-border navigation menu that Sony previously used only in mid to high-end models. In the main menu, you can see the main TV screen synchronously, and you can see the effect in real time during the adjustment. The main menu The items are mainly divided into multiple items such as television, settings, multimedia, input selection, Internet content, etc. In addition, favorites/historical options are added to facilitate the user to read history records.


Sony KDL-40CX520 Crossover Navigation Menu

In the image setting menu, Sony CX520 provides a wealth of options, including background lighting, contrast, brightness, color, etc. In the advanced settings options, black correction, advanced contrast enhancement, gamma correction, white enhancement, color enhancement, etc. Personalized choices can be made based on personal preferences.


Sony KDL-40CX520 image settings


Sony KDL-40CX520 Advanced Settings

Sony CX520 provides up to nine kinds of scene selection, namely, automatic, universal, movie, sports, photos, music, animation, photos, games, charts, in order to allow users more intuitive understanding of the difference between the three, the author selected There are three scenarios for comparison.


Sony KDL-40CX520 automatic scene mode effect


Sony KDL-40CX520 General Scene (Left) Movie Scene (Right) Mode Effect

Fourth, Sony KDL-40CX520 point to point test

During the peer-to-peer test, the PC used by the author was the Lenovo ThinkPad SL400 series, and the signal was input to the TV through the HDMI interface. First set the PC resolution to 1920×1080, and the refresh rate is 50Hz. Then in the menu, set the auto display area of ​​the 40CX520 screen to “Off” and select the display area as “Full Pixel”. Sony KDL- 40CX520 full HD point-to-point is presented in front of the author. From the point of view of the actual display effect, 40CX520 text strokes clear, full HD point-to-point effect is satisfactory.


Sony KDL-40CX520 Full HD Point-to-Point Effect

In the Monoscope full HD 1080p signal test, Sony 40CX520 performance in the horizontal line, vertical lines, oblique lines, circles and other lines are relatively clear, but in the 1080p line performance in general, there is a slight overlap.


Sony KDL-40CX520 Full HD Point-to-Point Effect

The following is a close-up view of the Sony 40CX520's LCD panel pixel points. From the pixel shape, the white, red, blue, and green colors are horizontally arranged in a rectangular array. This type of pixel point and Sony's previous use of the LCD panel pixels are slightly saved. Differences, specific sources have yet to be confirmed.


Sony KDL-40CX520 panel pixel map

Sony KDL-40CX520 cross-border navigation menu layout is concise, setting menu is quite rich, operation is very convenient, users can adjust according to personal preferences. 40CX520 can achieve full HD point-to-point, the effect is satisfactory, but the source of the LCD screen needs further confirmation. >>

4 Sony KDL-40CX520 Grayscale, Color Test Back to Top

Fifth, Sony KDL-40CX520 gray scale comparison test

Since the screen shot has undergone the necessary software processing and is affected by the actual effect of the netizens' display, the screen displayed on the screen will eventually differ from the actual effect of the TV. Therefore, the actual effect is based on the author's text description. The author used a Hi-Definition Reference Disc to test the disc. The digital camera used was a Canon 50D. The lens used a Canon EF-S 18-200mm f/3.5-5.6 IS.

The first test was a 15-gradient grayscale test. From the actual screen, the Sony KDL-40CX520 LCD TV performed satisfactorily, and it was easy to distinguish each gray level difference between 0 and 1, 14 and 15 gray levels. Are more obvious.


Sony KDL-40CX520 Grayscale Comparison Test

In the black gray-scale latitude test, charcoal's line fringe path can be clearly seen in the charcoal backlight position; in the charcoal's light position, charcoal texture can be well represented. In terms of noise control, the Sony KDL-40CX520 performs well and the picture noise is not noticeable.


Sony KDL-40CX520 black tolerance test

Six, Sony KDL-40CX520 color performance test

First of all, we use DisplayX to carry on the full color gamut color to the Sony KDL-40CX520 to test excessively, from the picture performance, the color is bright and transparent, the color transition is relatively smooth, the transition between red and pink is slightly hasty, the overall picture is partial dark.


Sony KDL-40CX520 color gamut transition test

For the color performance of the TV, the color that is most difficult to accurately display is golden yellow. During the testing process, the Sony KDL-40CX520 showed more accurate golden yellow color, better performance for light blue and pink colors, and natural colors.


Sony KDL-40CX520 color performance test


Sony KDL-40CX520 color performance test

The two girls holding red, white and yellow roses showed finer skin tone and natural hair color. The yellow and white rose colors on the hands were also accurate, but the red rose was not bright enough. The 40CX520 menu also provided extra gammas. Mary color adjustment options, suitable for different users of personalized options.


Sony KDL-40CX520 color performance test


Sony KDL-40CX520 color performance test

Sony KDL-40CX520 can clearly display 15 gradient grayscales, black and white contrast, black gray latitude performance is good. The 40CX520 has a good color transition in the full color gamut, and appears dark and slightly less vivid for the red color. >>

5 Sony KDL-40CX520 Dynamic, Power Test Back to Top

Seven, Sony KDL-40CX520 dynamic screen test

In this part of the test, you need to pay attention to the front door of the fast-moving train and the body plate of the car. I used the same ISO and aperture during the shooting process. The parameters are ISO-400 and F4.0. The time is 1/100 seconds. Sony KDL-40CX520 does not use the double speed drive technology, the author chooses the motion scene in this paragraph evaluation process, in order to let 40CX520 express the best dynamic effect.


Sony KDL-40CX520 dynamic picture test

In the high-definition video of a section of vehicles that is played below, we need to observe the car's license plate and the outline of the car body. Sony KDL-40CX520 can play smoothly for the entire video, and the license plate and vehicle contour ghost phenomenon are not obvious, and the license plate can be clearly displayed.


Sony KDL-40CX520 dynamic picture test


Sony KDL-40CX520 dynamic picture test

Eight, Sony KDL-40CX520 power comparison test

Sony KDL-40CX520 rated power consumption of 184W, from the author's evaluation experience, the actual power consumption is much lower than the rated power consumption. The author uses the instantaneous power consumption test method, which is to measure the power consumption values ​​of the six screens of red, green, blue, white, black and color transitions in the standard mode.

Sony LCD TV KDL-60LX900 power consumption measured
Model/Screen
red
green
blue
black
White
Color transition
Sony KLV-40CX520
131W
131W
131W
130W
132W
132W

From the actual test results, the Sony KDL-40CX520 in the standard image mode, the power consumption of the six screens maintained at about 130W, compared to LED backlight TVs, energy-saving effect is not outstanding. >>

6 Sony KDL-40CX520 HD Video Test Back to Top

Nine, Sony KDL-40CX520 high-definition video test

In the high-definition video test section, the author played Blu-ray high-definition disc "Home" and "Jin Yiwei." The first is the documentary "Homeland". The color of the film is very rich, and there are many natural environment images. This will be able to better test the performance of the Sony KDL-40CX520 for various colors.


Sony KDL-40CX520 HD Video Test


Sony KDL-40CX520 HD Video Test

The second paragraph is "Jin Yi Wei," this video has a wealth of shadow detail and fast action screen, from the actual effect point of view, Sony 40CX520 can better reflect the details of the shadows, the eaves details are shown, but for the red The performance is darker.


Sony KDL-40CX520 HD Video Test


Sony KDL-40CX520 HD Video Test

As Sony's new low-end products, Sony 40CX520 playback of high-definition video smooth and clear, no pause phenomenon, no configuration speed drive, high-speed dynamic picture will have a slight smear phenomenon, but the overall picture is still satisfactory. >>

7 Sony KDL-40CX520 Network Function Test Back to Top

X. Sony KDL-40CX520 Network Function Test

For the current flat-panel TV, the network function has become the standard, Sony's new LCD TV also has a wealth of network capabilities, Sony KDL-40CX520 built-in Internet browser, support for wireless networks, DLNA home entertainment network, Compared with the previous models, the CX520 series' network functions have been greatly improved.


Sony KDL-40CX520 Network Settings Interface


BRAVIA Online Video

BRAVIA network video provides a wealth of video options, provided by China Carey Anniversary, contains a large number of high-definition format video, but users need to register online before watching. The Sony CX520's network main interface divides the video types into 12 types, including "Latest Online", "Top Rank", "High-Definition Classic" and so on.


Sony KDL-40CX520 Network Content List


Sony KDL-40CX520 Network Content List

Sony's latest BRAVIA LCD TVs have been added to the "TrackID" track title search function, this feature can automatically capture TV or movie Reed music samples, and upload music data to the Internet, and then search for the details of the song (including the song name, The name of the artist, etc.) will appear on the screen.


Sony KDL-40CX520 TrackID track name search function


Sony 40CX520 TrackID title search results

Sony KDL-40CX520 newly joined the Internet browser, you can browse web content, the following is the author through the Sony KDL-40CX520 browse the screen map of the network, because of the use of optical fiber Internet access, so browsing speed is still relatively fast.


Sony KDL-40CX520 browse Internet interface

Sony KDL-40CX520 built-in Internet browser, also added a new "TrackID" song title search function, you can quickly search the detailed information of the song, BRAVIA network video provides more video types, content is also more abundant. >>

8 Sony KDL-40CX520 Streaming Media Functional Test Back to Top

Eleventh, Sony KDL-40CX520 streaming media function test

Sony KDL-40CX520 has USB2.0 streaming media playback function, support AVCHD, MP4, MPEG1, MPEG2 format playback, but MKV, TS, MOV format does not support. As for audio, Sony KDL-40CX520 supports MP3, WAV format, but the playback interface is very simple, only the song title, artist name and playback progress.


Sony KDL-40CX520 music file list


Sony KDL-40CX520 music player interface

Sony KDL-40CX520 supports JPEG, RAW, MPO picture format, although the supported formats are not many, but its playback progress is relatively smooth, while the operation is also more convenient.


Sony KDL-40CX520 HD picture playback


Sony KDL-40CX520 HD picture playback

Sony KDL-40CX520 supports USB2.0 streaming media playback function, but the supported format is not much, after all, this is not the most important aspect of Sony, hope that the future models can have more rich streaming media capabilities. >>

9PConline evaluation room summary

Twelve, PConline evaluation room summary

Sony KDL-40CX520 is positioned in the low-end market and uses a CCFL backlight source. Compared with the products of the same class in the past, it has higher configuration and richer features. The image engine is upgraded to the X-Reality sharp image processing engine and retained. Live Colour color enhancement technology, new title search, status sensor is more humane, in addition, CX520's network features have also been greatly improved.


Sony KLV-40CX520 picture series evaluation forum offer online shopping Nett

Through the above detailed evaluation of multiple projects, PConline evaluation room evaluation performance of Sony KDL-40CX520 is summarized as follows:

Sony KDL-40CX520 evaluation pros and cons summary
advantage
Shortcomings
1, acrylic with metal brushed visual effects are good;
2. The built-in intelligent status sensor is very user-friendly;
3, HDMI interface can achieve full HD point-to-point;
4. The black and white gray scales are clear and easy to understand, and the black levels are well-expressed;
5, the color performance is accurate, the color transition picture is smooth and transparent;
6, the network function is upgraded, has an Internet browser;
7. The new "TrackID" track name search function is quite convenient.
1, the fuselage is thick and heavy;
2, the screen color warmer;
3, the dynamic picture of the detailed performance of the performance is slightly insufficient.

Sony KDL-40CX520 appearance uses a combination of metal and acrylic material design, the whole look elegant and elegant, compared to the EX500 series, CX520 image engine has been updated, upgraded to X-Reality sharp image processing engine, "TrackID", The addition of "status sensor" reflects Sony's more humanistic concept in detail. CX520 series does not use the double speed drive technology, but its overall picture is still relatively good, the effect of playing Blu-ray high-definition movies is also very clear and smooth, coupled with affordable pricing, I believe the CX520 will have a very good market performance. [Back to Channel Home]

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