Abstract: The design method of the host + screen of Xiaomi TV 3 can solve the capacity bottleneck of Xiaomi supply chain? Please see the analysis below.
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On October 19th and October 27th, Xiaomi Company officially released Xiaomi TV 3, 60 inch for only 4,999 yuan, 55 inch for only 3,999 yuan, challenging the ultimate price/performance ratio. This is the highlight of Xiaomi's October, and it is also the highest-priced electronic product for Xiaomi's consumer/family consumer. Seeing Xiaobian's heart itch, how can it be "pockets without food, my heart panic", swallowing, still forget.
"Using a pre-split design, 60-inch LG true 4K screen, standard independent TV audio" as a small series of industrial product marketing, "advanced split design" attracted my attention, just the burner manager James Yes, let me ask him.
When I ran to James's seat, Xiao Bian described the "leading split design" once again. Just finished, James said: "I have been paying attention to the launch of Xiaomi TV 3 last week, which is traditional. The TV was split into two things, the TV motherboard + display." After that, find the following picture for the small editor:
The core parameters of the TV host are brought by the following three chips:
4K smart TV chip - MStar 6A928, equipped with Cortex-A17 quad-core 1.4GHz - higher processing speed;
4+4 core Mali-760 MP4 GPU - a more beautiful picture quality display;
8GB eMMC5.0 storage - faster file read speed
When the customer uses it, the smooth flow of the device is the most direct experience.
Out of professional sensitivity, James is very concerned about the production of Xiaomi TV 3. He also found some information from the forum of Xiaomi, telling Xiaobian that Xiaomi TV itself accounts for 2.7GM of storage space, in the mass production program burning process, The system files are downloaded only by the 6A928 chip, which is put into the eMMC5.0 chip:
It takes 3-5 minutes to load a TV host, 20 units in one hour, and only 200 units in a single working day. This is just the system update time of the TV host, and the whole machine. Assembly, testing and other production processes. Compared with the sales volume of "second light" every time, it is impossible to deliver. Is this the "hunger marketing" that Xiaomi has been playing all the time?
In fact, Xiaomi has turned TV into a host + display, which is not the first. This is a popular practice in the smart TV industry. Guangzhou has *source company, they professionally design and manufacture the motherboard of smart TV, with a monthly output of 2 million sets. It is the core supplier of all TV manufacturers in China, and has long used the burner to solve the batch burning of the program. The bottleneck. The SmartPRO 6000F-PLUS is their main machine. She has burned tens of millions of eMMC chips, which is equivalent to tens of millions of smart TV motherboards.
Xiaobian understands that the TV host and the screen can be used to split the production bottleneck, and the mainframe shipments can be adjusted for different screen sizes.
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