[PConline Culture] Before the May Day holiday, the author was fortunate to have received an invitation from Coolstart to visit Shenzhen's R&D and production base. It may be that in recent years, Cool Open this brand has gradually been known by people. In fact, the company was first established in October 2006, is a high-tech enterprise funded by Shenzhen Skyworth-RGB Electronics Co., Ltd. The earliest cool development was a company that emphasized software development. Later, after the arrival of the Internet transformation of home appliances, Coolcom became an important player in Skyworth’s Internet strategy, and launched a number of models of Internet TV products. Comprehensive software and hardware considerations for the transformation of Internet companies.
For this trip, in addition to what the writer expects, the interview with engineers on the Kukai A43, as well as the testing and manufacturing experience of the factory, the author comes with a small problem: from the initial home appliance manufacturers to the Internet, has passed. For more than two years, as an Internet-based subsidiary of a traditional household appliance manufacturer (Skyworth), what kind of thing is the home appliance Internet in the cool eye?
Internet TV should be big data
First of all, we visited the cool open after-sales customer service center. Apart from what people know, sitting one after another customer service to answer the user's various inquiry calls, there is a special purpose, data center. On the screen hanging here, we can see the user's real-time viewing behavior and many other data. This data will tell the technical staff what programs are people's favorite to watch, and it is of great benefit to the operation of the TV ecosystem and targeted content push. This is the reason why Coocaa A43 can target different content for young people, senior citizens and children. The rapid development of the Internet can help manufacturers better introduce customized push services based on user behaviors, passive and active. This is also the true meaning of Internet big data.
Personal feeling: After the home appliance products were bought home, I felt that the services of the entire manufacturer had already ended. In the process of use, the role and presence of the manufacturers was very low. Unless there is a product failure, you can only use your product, skills, or skills. After the Internetization of home appliances, everything becomes different. After the product purchase process is completed, the intimate services of the manufacturers can be felt during the use process. This is the real benefit brought by the Internet to the home appliance industry.
Internet TV should be humanized
Then, we came to the industrial design center. Coolo and Skyworth are sharing an industrial design center, so it is very guaranteed on the design team. For the cool open A43 this product, in addition to higher cost, its design, and even the design of the remote control are very unique, in the end why this design?
By chatting with the designers, we found that a good product actually has many elements. First of all, it must be a beautiful product. It can't be the designer's own ugly and push it to the consumer. Secondly, for the enterprise, this product is a cost-controllable product. It cannot be originally designed. A mid-range product, the final design, the cost is to reach the high-end price; but the above three points may not be the concern of consumers, then for consumers, a good product, it is a Good product. Design from the perspective of consumers, make consumers feel good and like to use.
Personal feeling: As an award-winning team, Skyworth, cool open industrial designers, can insist on people-oriented when designing products, all starting from the actual user, this is a very rare point. After all, a good design, a good idea at any time, how to achieve it is the hardest.
Internet TV does not imply low standards
Because most of the Internet TVs in the market are relatively cost-effective products, there may be consumers who have doubts. After all, is it not reduced in some ways, so that it will reach such a low price? Will there be "stealing work" behavior? This question has the answer in our next visit to the Skyworth Quality Center.
This Skyworth Quality Center is a product quality inspection center for new products. All testing equipment and processes are in line with or even exceed the national standards. Therefore, the quality is definitely in line with the national standards. First of all, we came to the "3M method anechoic chamber", which mainly conducted electromagnetic compatibility (EMC) tests on equipment, namely Electromagnetic Interference (EMI) and Electromagnetic Sensitivity (EMS) tests.
Then we see devices and instruments that perform back-hook tests, packaging shake tests, drop tests, and high-temperature, high-humidity tests on TVs.
After the completion of the interface compatibility testing, remote control frequency testing, remote control button life testing and other links.
In the end, of course, the picture quality test, as well as the adjustment test of the TV picture.
Personal feeling: This link is indeed a part of the author's eye-opener, the original TV from the finalization of the design, production, after the official listing of sales to experience so many test items. There are some details of the test we never thought of, for example, in order to test the infrared remote control's transmission frequency will not be interfered by fluorescent lamps, the quality inspection center will buy all the common fluorescent lamps on the market, to test. Although these subtle tests may seem trivial, because of these standards and their insistence on quality, CoolTV's product quality is unique in Internet TV. This is unmatched by other new home appliance manufacturers.
Internet TV Cool Open A43 Design Concept: Addition from scratch
We went back to Cool Open's office, and communicated with the product manager of Kukai A43, the interface design, and the engineers of Kukai System Software Development. This time it was the first official appearance of the Cool Open team. It was discovered in their communication with them. , Cool open to do Internet TV Everything starts from scratch, starting from the beginning according to the needs of users, an increase of a function, a function of the Internet service and people-oriented concept is rooted in the hearts of everyone in the team.
Personal feelings: After the exchange, the author discovered that the Kukai A43 team is a “crazy teamâ€. Apart from a small detail such as designing a beautiful drumming interface for loading and working overtime, many of them are themselves. Save the money and buy the cool A43 to go home, use it at home and test it. When you encounter any bugs, discuss it in time. Whether it is early morning or midnight, anytime, anywhere, and each of them is a fan of A43 fans. Active fans, regardless of whether they are at work or at work, will be the first to answer questions from netizens inside the group. Cool open has opened the era of "smart screen". In the Internet age, television has become an omnipotent "screen". The sale of television has only just begun. The service has been upgraded, pushed, personalized, and established. ..... This is not just a television, but also a service and information display complex.
Internet TV also insists on quality
On the second day of the factory line, we arrived at the Kukai A43 production workshop. This is a production plant in Luogang District, Guangzhou City. Cool TV products and Skyworth TV products have been produced for the most part. This factory titled the entire process of television production: panel assembly, module assembly, circuit board production, complete machine testing, and packaging logistics. Because there are many processes involved, we will not elaborate here. Look directly at the map.
Personal feeling: Throughout the television production process, the entire process has been strictly implemented. And in some production processes, the degree of automation is higher. Because Coocaus is a subsidiary of Skyworth, so, from production to logistics to after-sales, these links are common to the entire supply system. With more than 20 years of TV manufacturing experience accumulated by Skyworth, Coocaa opens up new opportunities in the market. Like a tiger, it will surely become a leader in the television Internet industry.
Summary: What is the transformation of home appliances Internet? What is an Internet-type home appliance company? Cool open to tell you: the product from the beginning of the design must be people-centered, do addition from scratch, the sale of products is the beginning of the service, not to buy a TV, is an ecosystem, user needs rapid response. From the author's point of view, Cool Open has both the innovative qualities of the Internet and the rigorous style of production that the parent company has produced for decades. Such an Internet company must be able to go further in the market and go better.
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