The LED full color display produced by Desai Optoelectronics Technology Co., Ltd. is currently the largest size in China and is currently the largest manufacturer in the country. Its self-developed LED display intelligent control system has broken the monopoly of foreign technology and filled the gap in the domestic related fields. The company's sales have ranked first in Asia for the fifth consecutive year and third in the world.
TCL Group also increased its development in the LED industry, invested in the construction of the only high-power LED packaging line in China, and established a joint venture with Korea Korea Electro-optical Co., Ltd. to establish TCL Ryder Electro-optical Technology (Huizhou) Co., Ltd. to produce LED backlight products and The world's most advanced large-screen LEDTV.
Pure British semiconductor lighting company engaged in LED lighting production has leading core research and development achievements in LED drive, control, optics, heat dissipation and materials science, industrial design, solar and wind complementary, bio-lighting and LED packaging, etc. A series of core patents including patents, and a number of patents are being filed for approval and consolidation.
In the field of lighting applications, Huizhou enterprises have developed a strong industrial chain from LED packaging manufacturers, LED photoelectric energy-saving system solutions professional service providers, LED lighting product research and development institutions, LED terminal application providers and market sales networks. Batches such as NVC, TCL Lighting, Chunying Semiconductor Lighting, Weizhi Electronics and other outstanding enterprises.
In addition, a group of leading LED industry companies are entering Huizhou. One of the largest manufacturers of LED light sources in the global optoelectronic industry, Weizhi Optoelectronics invested 500 million yuan to set up a lighting R&D production base in Boluo, Huizhou, and plans to introduce LED packaging production lines into Huizhou. The first-line brand Shenzhen Lehman Optoelectronics also signed a contract with Zhongkai High-tech Zone to prepare for the station.
Seeing the introduction of large projects to "up" to achieve great development
In the face of the bright LED industry, Huizhou can not be moved.
But the reality is still cruel. Due to the linguistic right of the upstream of the industrial chain such as chips and epitaxial wafers, the rapidly developing Chinese LED industry is as immersed in the passive situation of “subject to people†as China's LCD TV industry.
Obviously, like the LCD TV industry, China is also at the bottom of the LED industry. According to the relevant statistics of the National Development and Reform Commission, there are currently more than 3,000 LED lighting manufacturers in China, but more than 70% of these enterprises are concentrated in the downstream industry, while the epitaxial materials and chips in the upstream and middle of domestic LEDs are mainly in the low-end, 80%. The above power LED chips and upstream components rely on imports.
Data from the China Lighting Association show that in the LED industry chain, epitaxial wafers and chips account for 70% of the profits, while LED packaging and applications account for only about 30% of the profits. Currently, the world holds chips, epitaxial wafers, semiconductor materials, Manufacturers of packaging and LED lighting solutions are only Philips, Osram, Cree and Japan Nichia.
Huizhou looked at "up" and walked forward. “Introducing large projects and achieving great development†is the mantra of Huizhou’s top management.
On November 9, 2009, Cree signed an agreement with the Huizhou Municipal Government to build a LED chip project with a registered capital of US$50 million in Huizhou. According to the agreement, Cree will purchase a factory of 55,000 square meters in Huizhou City. After the LED chip project is put into production in mid-2010, it will become its first LED chip production base outside North America.
This is one of the world's four largest LED companies to transfer the LED upstream chip base to China for the first time. This is a major investment promotion operation in Huizhou City. The relevant person in charge of the Ministry of Industry and Information Technology and Vice Governor Zhao Xing also attended the signing ceremony.
The relevant person in charge of the Huizhou Economic and Trade Bureau said that Ke Rui settled in Huizhou. After the completion of the chip project, Huizhou will become the commanding height of the national LED industry, making Huizhou gain the upper hand in competition with neighboring cities.
Industry insiders expressed cautious optimism about this signing: As a capital-intensive investment project, Cree's LED chip project in Huizhou is actually cutting, testing and grading parts of the pre-processed wafers of LED packaging, namely semiconductor epitaxial wafers. The introduction of processing technology to China is only part of the mid-end technology.
Obviously, Huizhou is not satisfied with this.
The relevant person in charge of the Huizhou Economic and Information Technology Bureau said that Huizhou is currently promoting the introduction of epitaxial wafers and chips into Huizhou. Huang Yebin, secretary of the Huizhou Municipal Party Committee, repeatedly expressed similar wishes. "Huizhou will continue to take the initiative to undertake the transfer of the international LED industry chain, especially the front-end technology, focusing on the introduction of front-end technologies such as LED chips and epitaxial wafer manufacturing."
Yi Chunyu is confident in this. He believes that years of experience tells us that the latest core technology of multinational companies cannot be placed on the mainland. For the first time, Cree's chip base has entered the Chinese market. It will never and will not be able to settle the core technology immediately. This requires an adaptation process, and it is highly probable that the front-end technology will be transferred here.
Looking at the "all" big business small enterprises to set up the industrial chain
It is not only Huizhou that is interested in this LED industry.
According to the industrial plan announced by the Guangdong Provincial Department of Science and Technology, the LED lighting industry in Guangdong has initially formed an industrial chain with Shenzhen as the leader and Guangzhou to Shenzhen as the main axis, and extending to both sides of the main axis, Dongguan, Zhongshan, Foshan, Jiangmen and Huizhou emerged. With Cree's LED chip project landing in Huizhou, Huizhou has also become a relatively complete area for the domestic LED industry chain.
“Huizhou can be built as one of the most complete areas of the Pearl River Delta LED industry chain.†Yi Chunyu believes that Huizhou has the comprehensive advantages of modern industry. As part of the high-end industrial distribution center, Huizhou is easy to get radiation and help from Guangzhou and Shenzhen. In addition, with the original electronic information industry foundation, it has the ability to become a very important part of the LED industry chain. More importantly, Huizhou has the advantage of land and labor, and with the support of the government, it is expected to develop into an important industrial base.
Huizhou has always been valued by many international companies. Samsung Mobile Headquarters, Sony and Panasonic, many companies are here, and strategic bases are here. From an industrial point of view, Huizhou has a good industrial infrastructure. From the government level, it has the experience of cultivating large enterprises and large industries. From the humanistic environment, Huizhou is a more inclusive and open place for future innovation. Very important.
Yi Chunyu suggested that nearly 50% of LED companies in the country are in the Pearl River Delta, but most of them repeat competition and their core competitiveness is not strong. These enterprises need a platform, do not necessarily need a research and development platform, but need a comprehensive platform, which requires product technology, engineering solutions, manufacturing bases, etc. With such a comprehensive enterprise operation platform, most enterprises can be reorganized. From the development of physical space, land cost and operating costs, Huizhou is the most competitive to build this comprehensive platform.
“Huizhou has a sense of crisis, at least the leaders in charge have expressed it in public.†Yi Chunyu said that Huizhou should seize the opportunity of the LED industry and make it a pillar strategic industry. Different from the introduction of large projects in the past, in the new round of industrial layout process, the government's top management is focusing on the introduction of large enterprises, on the other hand, it is also supporting private enterprises and small and medium enterprises.
What impressed him was that at the same time, when the company was introduced, the heads of relevant government departments invited the heads of enterprises in the LED industry, such as Chunying, to discuss the development direction of the company and the difficulties encountered in the development.
At a symposium, Yi Chunyu proposed that Huizhou lacks a testing platform and organization at present. Some indicators of the products cannot be detected, which has a great impact on the company's product testing. At that time, he did not hope for this. Later, the government brought in a professional Ph.D. in Hong Kong to communicate with Yi Chunyu to solve their problems.
In Yi Chunyu's view, the current government is indeed thinking about the enterprise, at least it has already provided services from the micro-technical level.
Huizhou knows where its short board is.
Although Huizhou LED industry has formed a relatively complete industrial chain, the company is mainly located in the middle and lower reaches of the industrial chain. It is mainly used for packaging and various LED lighting applications. It is weak in LED substrate, epitaxial and chip links, and is in the value chain. In the middle part of the smile curve, the added value of the product is low.
At present, most LED enterprises in Huizhou are mainly engaged in production and processing, with insufficient technical support and less investment in research and development. Patent applications are mostly utility models, and inventions are mainly secondary development. The proportion of original inventions is not high. The core technology patents are subject to Japan, the United States, Europe and other countries and regions, and there are patent risks.
To this end, Huizhou is also formulating relevant policies to support the development of the LED industry. Huizhou City is not only formulating preferential policies for fiscal, taxation and land use to encourage investment in the LED industry, but also assists the development of the LED industry from its own urban transformation, in addition to implementing the “Thousand Miles†high-power LED streetlights proposed by the Ministry of Science and Technology at the beginning of the year. In addition to the industrialization demonstration and promotion project, Huizhou City also formulated the implementation plan of “Huizhou LED Light Energy Saving Application Project†and began to install LED landscape lights for major attractions such as Chaojing Gate.
In addition to LED lighting, the huge application market provided by Digital City for Huizhou's electronic information industry foundation is also an important weight for its LED. Huang Yebin said, “Huizhou is the third TV production base in the world and the main mobile phone production base in the country. The demand for LED is huge, which provides a market for the rapid development of Huizhou LED industry.â€
In addition, Cree entered Huizhou and immediately pulled Huizhou into a brand new platform. The global "LED City Plan" was proposed by Cree, which aims to promote LED energy-saving lighting applications, including dozens of cities including Tianjin, Huizhou and Gwangju, Korea. Huizhou has completed LED lighting experiments and installed LED street lights in Zhongkai District.
At the time of official promotion of the development of the LED industry, private enterprises are also becoming stronger and stronger through another way.
"Big enterprises have the advantages of large enterprises, and small enterprises also have the advantages of small enterprises." Zhou Peimin, chairman of Huizhou Hongsheng Optoelectronics, said that in the face of the booming LED market, there are currently seven or eight LED companies in Huizhou, forming a loose enterprise organization. Industry alliance, through the integration of various advantages of intellectual property rights, to enlarge and strengthen the LED industry to seize the market.
Zhou Peimin said that A enterprises do research and development, B enterprises do market, C enterprises do engineering, and individual developments are weak and weak, and the strength of group operations is multiplied. At the same time, Hongyi Optoelectronics, which has a number of patented technologies, can also have more energy for research and development.
The financial crisis has had no impact on the LED industry, especially since this year's market has been extremely hot. Zhou Peimin described it as "almost crazy." He said that in the past, there were often salesmen who went to our company to sell equipment. Now, after we increase capital and expand production, we look for equipment everywhere. Even if it is booked, it will take 2 months to arrive. Not only that, but our raw materials are also lacking, especially the upstream chips, we have to send people everywhere to grab.
The demand in the LED market has ignited the potential of Huizhou small and medium LED companies. The LED industry alliance established by Hongsheng Optoelectronics Co., Ltd. integrates the advantageous resources of R&D, production, engineering and other aspects of the enterprise, and then fights in foreign markets.
Up to now, LED products of Hongrong Optoelectronics and other enterprise alliances have been exported to Japan, Europe, America, South Africa, Brazil, Spain and other places. Previously, they also received a purchase order of 600,000 US dollars from Vietnam Power Corporation. At present, the company is working overtime to produce these LED lamps.
Today's sample · Huizhou LED
LED is an abbreviation of Light Emitting Diode, which is a semiconductor solid-state light emitting technology that uses a solid semiconductor chip as a light-emitting material.
In recent years, LED has been widely used in display screens, traffic lights, landscape lighting and interior decoration, and has gradually begun to be applied to LCD backlights, automotive light sources and other fields. LED is an upgraded product of the next generation of lighting in the world, covering energy saving, environmental protection, microelectronics, basic equipment manufacturing and many other fields. It has important driving effects on automotive electronics, raw materials, consumer electronics and optoelectronics industries, and has great development potential. Emerging industry.
Driven by the global energy conservation and environmental protection tide, Huizhou LED industry has taken the trend. As of November last year, there were nearly 80 LED enterprises in Huizhou, with an annual output value of more than 7 billion yuan. At the same time, Huizhou Cree, NVC, TCL Lighting and other key enterprises were also produced.
In order to support the development of the LED industry, Huizhou City is not only formulating preferential policies for fiscal, taxation and land use to encourage investment in the LED industry, but also to help the development of the LED industry from its own urban transformation, in addition to the implementation of the Ministry of Science and Technology at the beginning of the year. In addition to the “Wan†high-power LED street lamp industrialization demonstration and promotion project, Huizhou City has also formulated the “Huizhou LED Light Energy-saving Application Project†implementation plan, and began to install LED landscape lights for major attractions such as Chaojing Gate.
Li Dongsheng and Yi Chunyu, two names related to TCL, two names that are famous in Huizhou. One is the chairman of TCL Group, and the other has led the TCL team to develop business in many regions such as Oceania and Europe. It has become an important figure in TCL's internationalization strategy. He left the company two years ago and is now Huizhou Yingying Semiconductor Lighting. Chairman and CEO of Technology Co., Ltd.
These two comrades who have fought side by side in the past, now according to one domain, one has become a model for Huizhou's pillar industry, and one has chosen to “get the tide†in the emerging pillar industries.
Huizhou LED has emerged.
Among the many venues such as the Beijing Olympic Stadium, the Bird's Nest, the Water Cube, and the Shanghai World Expo, there are LED lighting products from Huizhou Enterprise Cree and NVC.
With the investment of 50 million US dollars of LED upstream chip base in Huizhou, one of the world's four largest LED companies, in November 2009, this is the first attempt by the LED giant to transfer the upstream chip base to foreign countries. Huizhou City has also become a relatively complete area for the domestic LED industry chain.
Huizhou's goal is to become one of the most complete areas in the Pearl River Delta LED industry chain.
Seeing a group of leading companies stand up to the "big"
According to a research report provided by Huizhou Economic and Information Technology Bureau, the global LED market demand is about 100 billion in 2008, and the sales value reached 7.5 billion US dollars. It is estimated that by 2012, the global LED output value will exceed 12 billion US dollars, to 2015. In the year of China, the scale of major strategic products around backlights, lighting, and automobiles will reach 500 billion yuan. Obviously, the LED industry stands out and has become an emerging industry for many businesses around the world.
"In the next 15 years, China's LED industry market and China's export market are expected to achieve about 5 trillion yuan, which will be able to cultivate 100 TCL Group." Yi Chunyu gave an optimistic forecast.
At present, the United States, Japan, and the European Union have always mastered the leading patent core technology in the production of LED upstream substrate materials, epitaxial wafers, and chips. The Taiwanese region has become an important LED production base in the world through technology tracking and scale development. This has formed a three-pronged industrial structure dominated by the United States, Asia, and Europe, and has taken the lead in Japan, the United States, and Germany. China, Taiwan, and South Korea are closely followed, and China, Malaysia, and other countries and regions are actively following. The echelon distribution.
Does this mean that in the LED industry, Chinese companies, like the home appliance industry more than 10 years ago, are only struggling downstream and the core discourse rights are falling? Yi Chunyu gives a new explanation, usually understanding the value of the upper, middle and lower reaches of the industry chain. However, it is very important to make product innovation close to the market end, and there are many core technologies in the market application side.
In addition, as for the development of certain industries, application technology closer to the market is more promising. Yi Chunyu compares the LED industry's industrial chain to “dumbbellsâ€. At present, many companies in China are at the end of dumbbells. He believes that the LED industry chain is now globally synchronized. Under this environment, foreign giants have voluntarily abandoned the planning and development of the middle and lower reaches industries and went directly to China to find partners, which brings great opportunities to the Chinese LED industry.
In Huizhou, not only a few enter the LED industry.
According to incomplete statistics, in 2008, the city's LED output value was 5 billion, and in 2009 it was 7 billion. The city has more than 300 lighting companies, including nearly 80 LED companies, with Huizhou Cree, NVC, TCL Lighting, Yuanhui Lighting, BYD, Weizhi Electronics, Sidon Lighting and other key enterprises and a sound industrial chain.
More importantly, Huizhou is the world's third TV production base and the country's major mobile phone production base. The huge demand for LEDs provides a superior precondition for the rapid development of Huizhou's LED industry.
Huizhou's local LED-related companies have emerged in the industry.
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