In recent years, with the continuous popularization of large-screen TVs, the market size of laser projection TVs has shown a rapid development trend. Industry insiders believe that the increasingly prominent strategic orientation of the video industry will have a profound impact on the development of my country's information industry.
The 14th China Audio and Video Industry Conference in 2018 with the theme of "AI + ultra-fresh vision to enjoy a smart new life" was held in Beijing. The development of a new generation of display products such as laser TV has attracted the attention of the participants. The relevant standards to help the healthy development of laser TV have begun to be implemented. The development of my country's audio and video industry has changed from competition in cost and scale to competition in innovation ability.
With the continuous popularization of large-screen TVs, the market size of laser projection TVs is developing rapidly. In 2017, the sales volume of the domestic laser projection TV market was 71,000 units, and the sales volume was 2.21 billion yuan, with a year-on-year growth rate of 226% and 153% respectively. The industry predicts that the laser projection TV market will sell 164,000 units in 2018. In the next three years, laser projection TV will show a rapid growth momentum. By 2020, the sales volume of laser TV will reach 450,000 units.
Liu Xianrong, deputy general manager of Hisense Laser Display Company, believes that the current Chinese TV market has entered a stage of stock competition, and upgrading has become the main reason for consumers to buy TVs. From 2013 to 2018, the size with the fastest growth in sales volume shifted from 55 inches to 65 inches. Hisense laser TV health eye protection has obtained the authoritative certification, and the share of laser TV in the ultra-large screen market has been increasing, and it has seized more than half of the market share. In the future, it will be upgraded to full-color laser TV and other directions.
Chen Ming, vice president of Ai Luowei, also believes that in the field of laser display, Chinese companies have already taken the lead in the world. In order to promote the popularization of laser display and consolidate the leading position of domestic brands, Ai Luowei holds an open, cooperative and win-win attitude, and cooperates and shares with peer companies in order to achieve economies of scale, quickly reduce costs, and speed up application popularization.
In order to maintain the healthy development of laser projection TV, the China Electronic Video Industry Association, together with Hisense, Changhong, Haier, TCL, Ai Luowei, Hualu Group, Chengdu Fresnel and other enterprises, jointly formulated the "Technical Specification for Laser Projection TV Receiver" " The three standards "Technical Specifications for Optical Screens for Laser Projection TV Receivers" and "Recommendation Guidelines for Laser TV Size and Viewing Distance" were released and implemented on October 31. The standard stipulates that laser TV is a complete system including laser projection equipment and special projection screen, and puts forward clear technical requirements and performance indicators for the equipment and screen, as well as relevant test methods and inspection rules. The release and implementation of the standard not only provides an important basis for enterprises to organize production and product quality inspection, but also provides a reference for safeguarding the interests of consumers and allowing consumers to consume clearly.
The development of laser TV is a microcosm of the accelerated transformation and upgrading of China's audio and video industry. Hao Yabin, vice president and secretary-general of China Electronic Video Industry Association, pointed out that the audio and video industry is an important support and an important carrier of display technology, network technology, digital technology and semiconductor technology. At present, the two areas with the largest investment in the domestic electronic information industry, one is chips, and the other is flat panel display, both of which are developed around the audio and video industry.
"The development law of the audio and video industry has always been driven by demand and technological innovation and are mutually causal. In the new stage, technological innovation will play a more important role." Hao Yabin pointed out that the new round of technological revolution is artificial intelligence, Internet of Things, The high-speed integration innovation of 5G and ultra-high-definition display is to make full use of and tap the potential of the audio and video industry, so that it has stronger information carrying capacity and more potential application value, so as to promote consumption upgrading, industry innovation, health Medical care and social governance provide new scenarios, new kinetic energy, new elements and new tools.
According to predictions, an all-digital audio and video service ecosystem in the personal network domain will be formed in the future. The audio and video industry will reach trillions of dollars, and digital content will also reach trillions of dollars. The development of the audio and video industry will change from scale competition, cost competition, and capital-intensive competition to talent-centered innovation ability competition.
It is understood that since 2015, the Video Industry Association has issued the "China Electronic Video Industry Association Science and Technology Innovation Award - Rainbow Award" to leaders in technology research and development in the audio and video industry. The leaders who have made outstanding contributions to promoting the rapid development of the industry will be commended.
Bai Weimin, executive vice president of China Electronic Video Industry Association, said that the strategic orientation of the video industry has become increasingly prominent, which will have a profound impact on the development of my country's entire information industry. In the future work, the Video Association will also give full play to its role as a platform, strengthen the construction of the industry standard system, and guide the rapid and healthy development of the industry.
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