Interview with Long Yin, General Manager of Dongguan Dayan Biming Light Industry Co., Ltd.
Less than two years after its birth, it has become a new and strong brand in the field of LED lighting, and successfully entered the Chongqing market, establishing the largest electric light source manufacturing base in Chongqing and even the west. This is Dongguan Dayan Biming Light Industry Co., Ltd.
Recently, the reporter went to Shijie, Dongguan, a famous electronic information industry town in China, and interviewed Long Yin, the general manager of Dayan Biming Lighting Co., Ltd., to explore the mystery of the success of the geese.
It is the law of enterprise success to create product quality management and benefit, and quality to survive. Looking back on the development of the company, Longyin is very pleased. He believes that the company has always implemented the "I would rather increase the cost, but also must ensure the quality of the product" idea, so that the products of the geese must be recognized by the market, have a high reputation and influence in the industry, and promote The rapid development of the company.
According to Long Yin, Dongguan Dayan Biming Light Industry Co., Ltd. is affiliated to Dayan Enterprise International Co., Ltd. As early as 9 years ago, Dayan Enterprise International Co., Ltd. has passed the ISO9001 quality management system certification. At present, its products have passed CCC certification and CE certification. In order to ensure product quality, the raw materials of many products are imported from Taiwan and Japan. Choosing high-quality materials, although adding some costs, but because of the high quality of raw materials, thus laying a solid foundation for building its own brand, the geese must be developed, produced, sold and serviced in one, in the quality first, service-oriented The purpose is to strictly follow the requirements of ISO9001:2000 quality management system, and constantly introduce new technologies and new processes, thereby improving the professional level of products, greatly enriching the product types and improving the market competitiveness, and shaping the brand of Dayan Bingming.
Actively exploring the market In recent years, energy conservation and environmental protection issues have received more and more attention from governments and enterprises. As a major consumer of electricity, the lighting industry is extremely concerned about this. LED lighting has developed rapidly in this context. According to the statistics of relevant departments, between 2000 and 2005, the output and output value of LED lighting products increased at a rate of not less than 17.2% and 13.8% respectively. Related agencies estimate that in 2005-2009, the global LED lighting products output value of 6.04 billion US dollars, 6.82 billion US dollars, 7.85 billion US dollars, 9.13 billion US dollars and 11.42 billion US dollars. It can be seen that in the next five years, LED will become the mainstream light source in the lighting market. Such a bright future has promoted the vigorous development of LED lighting companies, and the geese Bingming Light Industry Co., Ltd. came into being.
Inheriting the superb LED packaging technology of Dayan Electronics and its advantages in quality control, light source application and electronic circuit design, the company has just set up and immediately ushered in a good start. In the outdoor lighting project, we have conquered many bidders and investors with novel design, excellent product quality, good service and energy saving, and undertook the LED lighting project along Qingdao Road and the lighting project of Shanghai Bridge. At the same time, in terms of indoor lighting, LED table lamps and wall lamps developed and produced by Dayan Biming Lighting Co., Ltd. successfully knocked on the doors of the European, American and Korean markets. In this regard, Long Yin said that the development of any product, especially in the field of lighting, must be market-oriented, take the road of energy saving and consumption reduction, save energy for the country and save money for the family.
Innovation seeks development "Product R&D, manufacturing and sales are the lifeblood of the enterprise, but after leaving the service, the riverbed of the enterprise will be cut off, so the service will always be the source. The policy of the geese must adhere to the sales and service peers, sales to Where is the service, where is it.†Long Yin’s words are powerful. According to Long Yin, the sales philosophy of Dayan Biming Lighting Industry is “to serve customers with high quality products and reasonable pricesâ€. As long as customers have needs, Dayan will light the industry and send people to serve. Opening up domestic and foreign markets, according to relevant forecasts, the demand for lighting appliances market will continue to increase by about 20% per year in the next few years. According to industry insiders, the development trend of the market is creating a flagship enterprise in the domestic lighting industry. To this end, Dayan International Enterprise Co., Ltd. and the general manager of Dayan Biming Lighting Co., Ltd. Longyin jointly established Chongqing Dayan Semiconductor Co., Ltd., officially entered the western city. According to Longyin, Chongqing Dayan Semiconductor Co., Ltd. has been completed. The production, accommodation, dining and entertainment houses are more than 5,000 square meters. It is equipped with a domestic advanced LED production line and has an annual production capacity of LED90KK. Since its inception, the company has adhered to the principle of equal emphasis on production and R&D. On the one hand, it has strengthened the production management of LED light sources. On the other hand, it has adhered to R&D and innovation activities in LED light sources and application fields, and set up a special light source R&D room to recruit high and intermediate levels. Dozens of technicians, engaged in the research and development of LED, and launched the white LED home lamp project. At the same time, the company is also actively strengthening technical cooperation with powerful universities and scientific research institutions. At present, it has established close technical cooperation links with the Optoelectronics College of Chongqing University, which has enabled the university to provide strong technical support for the company's research and development work and consolidated its The company is a leader in R&D and production of LED electric light sources and applications in the western region.
? Ningbo large exporters encounter the EU "environmental protection door"? Question: What is the road to promote energy-saving lamps? ? Energy quality monitoring of energy-saving lamps (March 15, 2007) ? Quality explosion station: Opto-energy-saving lamps are difficult to prevent electric shock? The annual export volume of energy-saving lamps in Xiamen port exceeded 300 million? The main light of Taipei Lantern Festival is "Chocolate" New home? Sanxiong Aurora launched the old house for lighting renovation design? Comprehensive inspection of the street lights in Shantou City
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