In recent years, consumer demand has been strong. Driven by the rapid development of the domestic real estate industry and the decoration industry, the market for home lighting products has grown particularly rapidly, and with the popularity of aluminum acrylic white glass ceiling lamps, we are striving to create a modern home. Hongguang Lighting, the first brand to consume, has been recognized and favored by powerful distributors across the country. Zhao Haiyuan, the general manager of the new brilliant lighting of Linyi Lighting City in Shandong, spoke highly of Hongguang Lighting. On the eve of the establishment of Hongguang Lighting Shandong Logistics Center, the reporter specially visited Mr. Zhao Haiyuan, the general manager of the new brilliant lighting.
Our reporter (hereinafter referred to as the record): Hello, Mr. Zhao, it is understood that your agent's Hongguang Lighting has achieved good results during the Shandong market. I heard that you are busy preparing Hongguang Lighting Shandong Logistics Center in the near future. Why are you? Choose macro light?
General Manager Zhao Haiyuan (hereinafter referred to as Zhao): Yes, in the operation of the early market, Hongguang Lighting's products can cut into the Shandong market very well and achieved good results. Hongguang is a very good brand. I am optimistic about Hongguang Lighting. Prospects in the Shandong market. In fact, I made up my mind to do Hongguang Lighting Shandong Logistics. There is another important reason. In many contacts with Huang Guang’s helm, Mr. Huang Liangwei, I feel that Huang’s business is very pragmatic, and it is a long-term, thoughtful and powerful entrepreneur. . We have a common business philosophy, that is, to be a brand, to operate a brand, and to be willing to invest in the brand. Mr. Huang often said: "If enterprises want to develop, there will be no core competitiveness without brands. Uncompetitive enterprises will be difficult to survive in such a fierce market, so Hongguang will unswervingly follow the brand line."
Reporter: Yes, it is difficult for a company to have a brand to support it. What advantages do you think Hongguang has in product positioning?
Zhao: First of all, Huang’s brand awareness is very strong. Hongguang Lighting has always insisted on taking the brand road. Because Huang always knows that home lighting products have very special attributes, they must have decorative functions, but also have lighting functions, the design must be reasonable, the price should be reasonable, and they must meet the aesthetic needs of consumers, so Hongguang Lighting has always been Efforts to stay close to the market, study consumer psychology, and insight into consumer trends, designed products with novel styles, rich in the times, more suitable for consumers' needs, this is the first step for Hongguang Lighting to make products. Secondly, when consumers buy lighting products, they attach great importance to the matching of styles and rooms and furniture. In order to design a more suitable style for consumers, Hongguang has invested heavily in product research and development, cultivated a team of professional designers, enhanced research and development capabilities, and worked hard on the style, design and development of lamps, at a faster speed. Introducing new styles to meet the needs of different consumers.
Reporter: At present, you are the person in charge of the operation center of Haohao Lighting Shandong. Will there be any contradiction between the two brands after the establishment of Hongguang Lighting Shandong Logistics Center? How do you plan to operate the market of Hongguang?
Zhao: Although our existing brands have been doing well, but the current customers are more and more critical, and I hope that the business can provide them with more and better choices. The richness of Hongguang's products has left a deep impression on me from the beginning. After fully examining its quality and price, we feel that Hongguang has a lot to offer in the Shandong market. And now consumers' brand awareness is growing stronger. If you want to make the market bigger and stronger, you must take the road of brand management. Haohao and Hongguang Lighting are well-known brands in the industry. We have introduced these strong brands to inject new blood into the new brilliant lighting, but Haohao Lighting and Hongguang Lighting are two different brands, and the product positioning and style are very big. The difference, from this point of view, Hongguang products are positioned just right, it does not conflict with other products we operate now in terms of price and quality. Therefore, we can implement brand differentiation management and brand complementary strategies, which is more conducive to enhancing the new brilliant market competitiveness. Secondly, we have always attached great importance to the quality of service, sincere hospitality and quality. Adhere to the market with new styles and excellent service, and win the reputation of consumers. In addition, based on the full and reasonable use of existing network resources, we will spare no effort to open up the market and improve the network. Actively make good use of Hongguang Lighting's product advantages, brand influence, and rapidly expand the network to open the city of Shandong
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