Why millet and storm have been optimistic about the smart TV industry?

Xiaomi Lei Jun made it clear at the “2016 China Green Company Annual Conference” that Xiaomi’s next goal is to subvert the smart TV industry.

Storm Fengxin CEO Feng Xin told the public some time ago that in the future TV competition, at least four of the top five are Internet TV brands.

Why did the big crowds agree on Internet TV?

The author thinks this is because, compared with traditional television, Internet TV not only has an advantage in terms of price, but also is highly favored by users in terms of its built-in video resources, games, etc. At the same time, Internet TV does not have a physical store and is completely online. The sales model also reduces the cost of TV sales, thereby benefiting consumers and allowing users to purchase TVs with high quality and low price.


However, is the use of television just as simple as looking at the price at the time of sale?

Unlike mobile phones, as home appliances, it also involves the costs of services, after sales and other aspects. During this year's 315 Consumer Rights Day, Zhongguancun Online TV Channel did a survey on Internet TV users. 13.13% of users were asked to check the convenience of their after-sales service. The warranty period was free for maintenance. 20.46% of users said it was inconvenient and home repairs required fees.


In today's more than a dozen Internet TV brands, to say that the most advanced after-sales service, must be a cool open. Since Coolo is an independent sub-brand of Skyworth, a traditional TV manufacturer, it has shared a total of 4,950 Skyworth's nationwide after-sales service outlets, and this service network is completely different from other Internet brands' outsourcing after-sales services, so both in terms of quantity and service quality. At the top of the list, they are all ranked among the top TV brands.


(cool open 50K2 rose gold base)

In addition, in the survey of Zhongguancun, the other point of the surveyed users who spit is: In the past, go to Gome, Suning and other physical stores to buy TV, can enjoy free home delivery services; but now popular Internet TV, although the price is cheap A lot, but the e-commerce door-to-door service is of different specifications.

For example, LeTV, according to different TV models charge different on-site service fees, the cost is only 100 yuan, 200 yuan two; but the delivery fee of millet TV varies according to the model, but across 100-300. If it is outside the three packs of television failure, millet, music as the user to repair, engineer home inspection also need to pay another 100-150 yuan ranging from home service fees.


However, it is still cool to open. All its product models not only support nationwide SF free delivery service, but also provide free on-site service for after-sales repairs of after-sales service engineers within the Three Guarantees period or the Three Guarantees period of Cool TV. fee. This alone saves the user about three or four hundred yuan in one time.

Therefore, buying Internet TV is not just looking at the price as simple as it is. It is more important to look at the integrated costs of services and after sales.

MI Related Silicone products

Nantong Boxin Electronic Technology Co., Ltd. , https://www.bosencontrols.com

Posted on