The market for smart homes is growing. According to the market analyst Strategy AnalyTIcs, the global home automation (Home AutomaTIon) market has reached $17 billion in 2014 and is expected to grow by 19% in the next two years.
According to IDC & McKinsey & GSMA, by 2025, the number of home connections will increase 20 times to reach 40 billion connections; the market income of smart home-related businesses will increase 22 times to 5 trillion US dollars. Faced with huge market space, how can communication operators and radio and television enter the smart home industry smoothly and transform family service operators?
Figure 1: Prospective map of the smart home industry in 2025.
On August 5th, the author participated in the Shenzhen Smart Home Association, and invited China Unicom, Huawei, and Tianwei Video to be the guest of the “Lao Cai Meeting Room†closed-door salon. The representatives and more than 30 representatives from the company discussed together. This topic.
Cai Jinjiang, secretary-general of the Shenzhen Smart Family Association, pointed out: "We can see that the speed of the smart home industry has accelerated significantly this year. In addition to the active promotion of real estate and home improvement companies, heavyweight players such as (telecom/radio) operators have also joined. !"
Figure 2: Cai Jinjiang, Secretary General of Shenzhen Smart Home Association
The unique advantage of operators entering the smart home market
Zeng Xiaolong, general manager of Huawei's operator smart home SDT, said that operators have seen an unstoppable trend in smart home development. He quoted Guangdong Telecom's marketing director as saying that the smart family felt very far away two years ago, but today it is not going to work. Simple light width can't save the fixed broadband business, and it is necessary to adopt a smart family to take a new level from strategy, brand and business. â€
Figure 3: Zeng Xiaolong, General Manager of Huawei Operator Smart Home SDT
At present, the world's leading operators have launched smart home strategies, which regard smart homes as the fifth large-scale business after voice, broadband, mobile and video. Faced with huge market space, 60% of the global TOP100 telecom operators plan to enter the smart home market. In the next two years, the operator's smart home market will enter a stage of rapid development.
Liu Hongjin, deputy manager of China Unicom's Home Internet Center, believes that operators have three advantages in entering the smart home business: first, they have a broad user base; second, they have a wide-ranging offline operation and maintenance team that can provide stable, reliable and sustainable Service and more. "Relatively, the user's trust in the operator is still relatively strong, and we are not worried that we will run away; we will resolve the complaint as soon as possible."
Figure 4: Liu Hongjin, deputy manager of China Unicom Home Internet Center
In the past, China Unicom's users accessed the network only to obtain information. Operators can earn money by charging broadband access fees. Now, access fees are falling, and the benefits brought by applications are rising. Life services and experience are people willing to The key to paying, the value of broadband needs to be transformed through the application. "In the future, operators may become affiliates of applications, such as users sending smart kitchen products to send broadband and so on."
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