[top view] Apple can smoothly “powder” this year?

Text / Tencent Digital Su Yang

Apple's iOS user base is being eroded by Google Android.

According to data released by Gartner, as of August 16, 2016, the Android operating system ate 86.2% of the smartphone market share, compared with 12.9% of the iOS market share.

In response to the competition between the two platforms, the Guardian issued the question “is it time to move from iOS to Android?” In this case, the upcoming iPhone 7 series will be even more appealing to Apple than ever before. Important.

The question is, will Apple still be able to "powder" this year?

Technology does not change shells

At the financial report meeting in July, Cooke said when referring to performance, “Our market share in China will generally peak at the time of the launch of new products. It is normal for us to see a downturn. We have been innovating madly to provide the best for our customers. Smart phones, I firmly believe that we will do this well."

It's just that Apple's madness is not reflected in the appearance.

In the past two generations of iPhone, despite the unprecedented high level of industrial design and quality control, the iPhone could not escape the embarrassment of the appearance of homogenization, even once caught up in the plagiarism of HTC, and such problems in the next iPhone On the 7 series of new products, there will not be much change.

According to news leaked from the supply chain, this year's new iPhone will still be similar to the iPhone 6's metal body and three-stage design, and the introduction of dual cameras, and from spy photos in advance sneaking, iPhone 6 era legacy camera convex The embarrassment has not only not been eased but has become more serious.

Nokia era, the outside world with "technology to shell-based" Tucao Finn product design, now standing on top of the smart phone food chain, Apple is met with "science and technology do not change shell-based" taunt.

Double camera for fried rice

The dual-camera blessings make the new iPhone a promising contender for the title of “Best Camera Phone,” but this technology is only an improvement over the existing imaging standards and is not a completely new feature.

More importantly, there are already a large number of manufacturers ahead of Apple, which opened the door to dual-camera technology in advance.

In 2011, LG and HTC both took out their own dual-camera solutions, focusing on naked-eye 3D technology; in 2014, HTC once again introduced a dual-camera solution on the One M8, but this time mainly focused on the control of depth of field; From the end of last year to this year, dual-camera products have exploded, including LG V10, LG G5, 360 Q5 Plus, Huawei P9, Glory 8 and Glory V8.

The new iPhone's dual-camera technology is beneficial to the improvement of imaging capabilities, but Apple is by no means the first manufacturer to adopt dual-camera technology, nor will it be the last one.

Therefore, when Apple sun-dried the dual camera at the conference, the outside world may not have too much freshness in such a meal, and it may also attach "plagiarism" to the egg.

Again, only the iPhone 7 Plus will be equipped with dual cameras, this version of the division may also become the key to Apple's "powder suction" - "a dual camera technology has long been used by others, but also additional How can I use Plus to buy money?"

Technical Lag

One factor that affects apple powdering is "follow," while the other factor becomes "not follow."

When Apple decided to follow the market's rhythm and introduce dual cameras, the industry was already trying new techniques such as iris unlocking and curved screens. In this regard, Apple's pace was slower.

iPhone 7 has not yet been officially released. The news of iPhone 8 begins to spread. One point worth paying attention to is that Apple may use the iris to unlock the iPhone 8 like Samsung Note 7. From this perspective, Apple is not only not like Cook's crazy innovation is actually a "technological laggard."

Similarly, the iPhone's screen is also facing the problem of falling behind.

In the past few years, Samsung and LG have tried to promote the curved screen and flexible screen technology in the industry. Sharp has also adopted the concept of no border, and the corresponding products have gradually entered the consumer electronics market. Even the supply chain prototype has basically emerged. Some manufacturers have begun to order curved screens on Samsung Display (Blackberry, vivo, Xiaomi, etc.).

Perhaps next year, Apple became one of the many customer orders.

Compared to the practice of concentrating on the layout of future industries and trends, Apple's "innovation" focused on products is not great enough, and even has the meaning of enjoying it. Such "innovative power" and "foresight" can hardly bring them together. A company with a market value of nearly $600 billion equates.

Bloody Apple

Although there is less than 13% of the market share, the huge user base also allows Apple to sit on hundreds of millions of users. There has never been a single brand, such as Apple has a large number of users, but the size of such users will also make ordinary The crisis quickly amplified.

The round-edged iPhone 6 cornering event has been widely exposed by users. Similar to this kind of little trick, it will cause Apple to be in the storm of public opinion, but because the new iPhone has not yet appeared, this time about Apple's Negative, not related to the product, but the brand.

There is no doubt that Cooke is a master of supply chain management, but the rumors of "pressing the supply chain" have also made bloody tastes appear on Apple who are chasing profits.

At the end of August, foreign media quoted a report from China Labor Watch (CLW), accusing Apple of migrating its supply chain.

It is reported that from May 2015 to May 2016, CLW visited and compared the pay slips of more than 2,000 well-being workers. The data show that: “In 2015, the hourly wage of the workers was 1.85 US dollars. In 2016, the workers’ hourly pay rises. It's $2. However, the factory adjusts its wages by cutting workers' benefits and insurance benefits. The hourly wage for workers is actually only $1.6."

In contrast, in July 2016, Apple said that its third-quarter profit was $7.8 billion, compared with $10.7 billion in the same period last year.

In fact, on the issue of Apple's supply chain, the outside world has consistently followed the report, but Apple, under the supply chain master Kokich, has not solved this problem very well. This is also striking with apples whose market value has been rising steadily and profits have increased year by year. In contrast, if the problem is not solved for a long time, the contradiction between corporate social responsibility and the pursuit of profit will become more and more serious. For Cook who likes to customize strategies from a long-term perspective, it is not a good thing, but for Apple's "suction." "Powder" is also bad.

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