In general, the actual demand (consumer demand) of LED lighting, that is, the rigid demand, is actually very small. The total annual demand for indoor lighting products is only over 100 million US dollars, but the domestic investment in this piece is at least 10 times of the actual demand. The last thing to pay is often the investor. In fact, the main demand for LED lighting is an investment (mostly speculative) demand, but often the more speculative people, the more the loss of the cost! The fiery essence of LED lighting is actually the investment is hot, consumption freezing point! In many respects, we can see that from now on, from the other side, the rise and fall of LED fluorescent lamps, look at LED lighting, the current status quo: that is, the hype is far greater than the essence of actual demand (rigid demand)!
LED fluorescent lamps were once the star of the LED lighting industry, and the time for this star has lasted for at least two years. The origin of LED fluorescent lamps was in the first half of 2007. Some people started to discuss. In the second half of 2007, they were in full swing! The number of LED fluorescent lamps was launched. As much as it is, the enthusiasm is high, it can be said that it is unprecedented. In the first half of 2008, the investment boom of LED fluorescent lamps reached a high point. I remember that at that time, the first page of the driver section in the forum, eight of the ten posts were about LED fluorescent lamps. After the Olympics, the LED fluorescent lamp hype began to cool down, and then it quickly fell. But at this time, on the web page, input LED fluorescent light, LED fluorescent light supply information, Guangchengtong members, there have been dozens of pages of information. At this time, the industry, in the industry, has basically been almost the same. Among them, of course, I heard that there are several manufacturers that have produced one or two big goods, but the final result is very weak, and the business has almost closed down.
Now, there is still so much information on the supply of LED fluorescent lamps in the market, because many people have already invested and can't sell them. In the forum, there are many people who have developed the LED fluorescent lamp, and some people even throw it into the garbage bin, saying that it is garbage and it is impossible to popularize it. Now in this section, about the LED fluorescent light, it is difficult to find a few posts on one page. There are very few people who ask for LED fluorescent power, and there are so many people in a month. At the peak of the day, five people called to ask about it almost one day.
What does this mean? Why do the same things, at different times, the difference is so big, is it true that LED fluorescent lamps are now very mature technology, no discussion? Of course not, everyone knows that LED fluorescent lamp technology is not yet mature, is the market Affected by the resistance, many people are reluctant to smash again! The leather is broken and can't be fooled again. The original LED fluorescent lamp, the rich people have invested a lot of money, the money has not followed the wind more or less votes, and now 90% have to become white bones, or has become a bone!
This is the essence of LED lighting, as long as the cowhide is not broken, even though there is a lot of blowing, a large amount, and making money, only when it is blown, someone invests. Some people will say that there is a lot of LED lighting, but I have not seen it for generations. I don't want to say, why do I always see that there is a lot of things in my generation, and the things that the ancestors waited to see are all in their own right. Even if a company happens by chance, because of the relationship, or because of good luck, it happened to go through a single order, or a few orders. You can define the quantity, and 99% of the company is at the root of the proof, only one company is shipping, is this a quantity? In an industry, when everyone does not ship, it is no amount, a company shipped It is called quantity, this is called a strong word, stealing the concept!
Why is the same amount of things, LED street lights, still strong and strong, because it has gimmicks, there are investment expectations! There are government guarantees in the chest, no one in China does not believe in ZF's ability. The fluorescent lamp, which is not guaranteed by anyone, is now fading, and it is about to decay. This shows that the essence of LED hot is speculation investment expectations!
A cowhide is broken, it doesn't matter, you can propose another product, then hype, and then flicker. Then there will be a new wave of people coming up, and then investing money, the good expectations will be disillusioned again, and then a bunch of bones! So it will be repeated!
Maybe someone asked me, I want to invest in LED lighting, but I don't want to be boneless, I want to have a return.
What should I do? My answer is: Like me, what is the following.
1, for LED lighting to have an objective, rational evaluation, do not blow water, not flicker. This is attitude
2, LED lighting should have a clear understanding, that is, the current step is mainly to invest in the future, to ensure that no loss is good, if you can earn a little money to be satisfied, do not think about making big money, making quick money, blindly investing Too much, you must be cautious when investing in new projects, and you must know that it doesn't matter if you don't have any income right now, at least not at a loss! This is strategic!
3, do not follow the trend, you must know that a product that really goes a lot of money, money-making products, no one will come out and blow everywhere, the products that are blown out everywhere, must not make money, so some people are hot Types of products, don't be too serious, try to find out some products with practical value and promising products, don't always follow others! This is the method.
4. Be determined, confident and persevering. LED lighting is currently stepped down, the product itself is not mature, and there is no product sales channel (mostly through online sales), and it is difficult to be accepted by ordinary consumers. To really push the general consumer market, there is still a considerable cycle. If you have perseverance to persist, now it is mainly to practice internal strength, do a good job, and build up strength. Note: Good products, not high-priced products, but superior performance, outstanding price, that is, cost-effective products! This last one is will!
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