Sofa Net News: Now the ecology is no longer confined to the natural ecosystem, Internet TV is also seeking ecological development, popular network, Shanghai Media Group SMG, Oriental Pearl, Mega shares, Qingdao Haier together to create the strongest Internet TV ecosystem.
One, five strong team
On August 14, 2015, Zhao Chi, a leading domestic ODM ODM company, announced that it is bidding for 63% of the shares of popular internet for 967 million yuan. 2 months ago on June 18th, Oriental Pearl had RMB 2.2 billion, Oriental Pearl’s parent company Shanghai Media Group (SMG) had RMB 1.1 billion, Haier Group had RMB 370 million, and a total of 3.67 billion RMB to subscribe for Zhaochi shares. After the issuance of shares, SMG and Oriental Pearl held a total of 14.06% stake in SiuChi shares. SMG and Oriental Bright Pearl ranked the third and second largest shareholders of SiuChi shares.
Behind the capital operation, a joint warship that is centered on the Internet TV industry is emerging: Shanghai Wenguang Group SMG, Oriental Pearl, Siu Chi shares, popular network, and Qingdao Haier have joined hands to conspire with China's Internet TV industry. Where do their strategic goals point? With Mr. Ling Gang, president of Oriental Pearl New Media Co., Ltd., saying: There is a battle with BAT! The goal of the top five joint Internet-TV joint warships is not Le Vision, Xiaomi, not other licensees and not others. Internet TV newcomers, but Internet giants Ali and Tencent.
Shanghai Wenguang Group is a local strong TV media second only to CCTV. It has dozens of TV channel production and production capabilities; Oriental Pearl is the largest domestic new media listed company and has an Internet TV license; Siu Chi shares are domestic TV. ODM leading enterprises have tens of millions of TV sets and set-top boxes for R&D and production capabilities. Popular Internet is an international leading Internet video platform with billion-dollar users' operational capabilities. Qingdao Haier has a full range of online and offline sales channels and service networks.
The top five teamed up to build a complete Internet television ecosystem from content (production and aggregation), licenses, platforms, channels (online and offline), terminals (smart TVs, set-top boxes, etc.), operations to services. Why SMG, Oriental Pearl, Mega, Popular, and Haier are so heavy in entering the Internet TV industry?
Second, industry trends
The entire television industry is ushering in a profound and complex change in the Internet age. TV's content production, distribution platform, communication channels, receiving terminals, operating models, business models, and consumption methods are all in the process of subversion and reshaping. Change means the restructuring of the industrial value chain and also engenders new business opportunities. Traditional television stations, cable television networks, and television terminals are all in the midst of transformation and subversion. New Internet TV platforms, smart TV terminals, and new TV application services continue to flow into the Internet TV industry in the form of challengers and subversives. . In the era of historic dramatic changes in the television industry, the absence of change meant that the withdrawal from the stage became history.
On the other hand, the big changes in the television industry mean the deconstruction of existing business models, and the new business value chain is being reshaped. The market scale of the traditional TV industry chain is hundreds of billions, while the home Internet market centered on the Internet TV ecosystem will reach trillions. After the PC Internet and mobile Internet, the intelligent home Internet has only just begun. The PC Internet is becoming a thing of the past, losing the mobile Internet is losing it now, losing the home Internet may lose the future. The strategic position of the Internet TV ecology is so important. It is naturally the battleground of existing Internet companies such as broadcasting and TV giants and BAT.
Third, ecological construction
With the trend of intelligent and Internet-based TV terminals, new smart TV operators have begun to erode the traditional TV market with new hardware and zero-profit business models. ODM companies such as Siu Chi and downstream traditional TV manufacturers are facing The enormous pressure of transformation. Siu Chi itself has the ability to produce large-scale TV sets, has stable quality control capabilities, and has strong cost control capabilities. Unlike the OEM manufacturers, OEM and OEM manufacturers are not OEM-developed and designed products. Instead, they own the TV's R&D and design capabilities. Customers can directly re-brand on TV products of Mega. However, merely producing high-quality television products is not enough. It is necessary to build an interconnected television ecosystem to be the direction of transformation.
It is reported that after Scitech's acquisition of popularity will soon introduce smart TV products that are directly oriented to consumers, this is an important symbol of the transition from 2B's ODM companies to user-oriented Internet companies. In the eco-chain of Internet TV, Mega is a manufacturer with industrial genes and provides high-quality smart TV terminal products.
Only the upper scale has the ecology, and how the smart TV terminal products produced by Mega International can be used up is another key issue. The new Internet branding game includes self-built shopping malls, Tmall Mall, Jingdong Mall and other e-commerce channels, while carrying out social marketing. However, there is a bottleneck in the transportation, installation, and after-sales of online channels. Haier’s accession provides a strong offline channel for Mega TV’s terminal products. Haier has more than 20,000 sales and service outlets across the country, and two online and offline channels. At the same time, it will become a powerful and differentiated competitive advantage for Scitech's smart TV terminal products.
How to construct the Internet TV ecosystem is the core goal of Zhaochi Holdings's popularity. The online video of the popular network has reached 50 million daily users, and it has 10 years of experience in Internet services in business operations such as advertising and games. Its capabilities in areas such as traffic acquisition, cash flow realization, and traffic cooperation far exceed those of most TV companies. Nearly 10 years of video advertising technology has been popular. The self-built advertising platform responds to billions of advertisement requests every day. It has deep experience in e-commerce performance advertising, brand display advertising, video advertising, exChange and DSP advertising business. . The enterprises that have become popular in the video game industry and have entered the field of game operations, have formed a game operation mode that integrates film and television drama business. The game business has become popular outside the video industry. The games, advertising, intermodal, independent research and development, and IP distribution services have become popular. One major gene, this laid the team and business foundation for TV game business. The popular Internet genes provide a guarantee for the ecological construction and operation of Scitech's smart TV terminal products.
The main role of television in the living room is a media and entertainment platform. The television media license franchise system in China allows only seven state-owned television media agencies that have obtained a license to legally operate Internet TV. This is crucial. Internet TV operations without government permission are illegal operations. The Oriental Pearl New Media Co., Ltd. is one of the seven Internet TV license holders in China. As the Oriental Pearl's Internet TV terminal, Mega's smart TV terminal products can legally operate Internet TV.
Since it is television, how to provide users with rich video content, how to provide users with the future of television consumption, this is not just to spend money to buy copyright can be done, this is the media expertise. Shanghai Wenguang SMG has dozens of TV channels. Each year, there are more than 100 TV programs and a powerful program creation team. It provides powerful TV media genes for Mega TV's smart TV terminal products.
Scitech's smart TV terminal products are equipped with Internet genes, industrial genes, and television media genes. Both online and offline channels are available, and capital channels are unblocked. The top five teams have jointly built a future-oriented internet television ecosystem. This kind of super combination of innovation is not only in China but also the first in the world. In the overall situation of Internet TV competition, it is worth looking forward to the major changes brought by the top five super warships.
One, five strong team
On August 14, 2015, Zhao Chi, a leading domestic ODM ODM company, announced that it is bidding for 63% of the shares of popular internet for 967 million yuan. 2 months ago on June 18th, Oriental Pearl had RMB 2.2 billion, Oriental Pearl’s parent company Shanghai Media Group (SMG) had RMB 1.1 billion, Haier Group had RMB 370 million, and a total of 3.67 billion RMB to subscribe for Zhaochi shares. After the issuance of shares, SMG and Oriental Pearl held a total of 14.06% stake in SiuChi shares. SMG and Oriental Bright Pearl ranked the third and second largest shareholders of SiuChi shares.
Behind the capital operation, a joint warship that is centered on the Internet TV industry is emerging: Shanghai Wenguang Group SMG, Oriental Pearl, Siu Chi shares, popular network, and Qingdao Haier have joined hands to conspire with China's Internet TV industry. Where do their strategic goals point? With Mr. Ling Gang, president of Oriental Pearl New Media Co., Ltd., saying: There is a battle with BAT! The goal of the top five joint Internet-TV joint warships is not Le Vision, Xiaomi, not other licensees and not others. Internet TV newcomers, but Internet giants Ali and Tencent.
Shanghai Wenguang Group is a local strong TV media second only to CCTV. It has dozens of TV channel production and production capabilities; Oriental Pearl is the largest domestic new media listed company and has an Internet TV license; Siu Chi shares are domestic TV. ODM leading enterprises have tens of millions of TV sets and set-top boxes for R&D and production capabilities. Popular Internet is an international leading Internet video platform with billion-dollar users' operational capabilities. Qingdao Haier has a full range of online and offline sales channels and service networks.
The top five teamed up to build a complete Internet television ecosystem from content (production and aggregation), licenses, platforms, channels (online and offline), terminals (smart TVs, set-top boxes, etc.), operations to services. Why SMG, Oriental Pearl, Mega, Popular, and Haier are so heavy in entering the Internet TV industry?
Second, industry trends
The entire television industry is ushering in a profound and complex change in the Internet age. TV's content production, distribution platform, communication channels, receiving terminals, operating models, business models, and consumption methods are all in the process of subversion and reshaping. Change means the restructuring of the industrial value chain and also engenders new business opportunities. Traditional television stations, cable television networks, and television terminals are all in the midst of transformation and subversion. New Internet TV platforms, smart TV terminals, and new TV application services continue to flow into the Internet TV industry in the form of challengers and subversives. . In the era of historic dramatic changes in the television industry, the absence of change meant that the withdrawal from the stage became history.
On the other hand, the big changes in the television industry mean the deconstruction of existing business models, and the new business value chain is being reshaped. The market scale of the traditional TV industry chain is hundreds of billions, while the home Internet market centered on the Internet TV ecosystem will reach trillions. After the PC Internet and mobile Internet, the intelligent home Internet has only just begun. The PC Internet is becoming a thing of the past, losing the mobile Internet is losing it now, losing the home Internet may lose the future. The strategic position of the Internet TV ecology is so important. It is naturally the battleground of existing Internet companies such as broadcasting and TV giants and BAT.
Third, ecological construction
With the trend of intelligent and Internet-based TV terminals, new smart TV operators have begun to erode the traditional TV market with new hardware and zero-profit business models. ODM companies such as Siu Chi and downstream traditional TV manufacturers are facing The enormous pressure of transformation. Siu Chi itself has the ability to produce large-scale TV sets, has stable quality control capabilities, and has strong cost control capabilities. Unlike the OEM manufacturers, OEM and OEM manufacturers are not OEM-developed and designed products. Instead, they own the TV's R&D and design capabilities. Customers can directly re-brand on TV products of Mega. However, merely producing high-quality television products is not enough. It is necessary to build an interconnected television ecosystem to be the direction of transformation.
It is reported that after Scitech's acquisition of popularity will soon introduce smart TV products that are directly oriented to consumers, this is an important symbol of the transition from 2B's ODM companies to user-oriented Internet companies. In the eco-chain of Internet TV, Mega is a manufacturer with industrial genes and provides high-quality smart TV terminal products.
Only the upper scale has the ecology, and how the smart TV terminal products produced by Mega International can be used up is another key issue. The new Internet branding game includes self-built shopping malls, Tmall Mall, Jingdong Mall and other e-commerce channels, while carrying out social marketing. However, there is a bottleneck in the transportation, installation, and after-sales of online channels. Haier’s accession provides a strong offline channel for Mega TV’s terminal products. Haier has more than 20,000 sales and service outlets across the country, and two online and offline channels. At the same time, it will become a powerful and differentiated competitive advantage for Scitech's smart TV terminal products.
How to construct the Internet TV ecosystem is the core goal of Zhaochi Holdings's popularity. The online video of the popular network has reached 50 million daily users, and it has 10 years of experience in Internet services in business operations such as advertising and games. Its capabilities in areas such as traffic acquisition, cash flow realization, and traffic cooperation far exceed those of most TV companies. Nearly 10 years of video advertising technology has been popular. The self-built advertising platform responds to billions of advertisement requests every day. It has deep experience in e-commerce performance advertising, brand display advertising, video advertising, exChange and DSP advertising business. . The enterprises that have become popular in the video game industry and have entered the field of game operations, have formed a game operation mode that integrates film and television drama business. The game business has become popular outside the video industry. The games, advertising, intermodal, independent research and development, and IP distribution services have become popular. One major gene, this laid the team and business foundation for TV game business. The popular Internet genes provide a guarantee for the ecological construction and operation of Scitech's smart TV terminal products.
The main role of television in the living room is a media and entertainment platform. The television media license franchise system in China allows only seven state-owned television media agencies that have obtained a license to legally operate Internet TV. This is crucial. Internet TV operations without government permission are illegal operations. The Oriental Pearl New Media Co., Ltd. is one of the seven Internet TV license holders in China. As the Oriental Pearl's Internet TV terminal, Mega's smart TV terminal products can legally operate Internet TV.
Since it is television, how to provide users with rich video content, how to provide users with the future of television consumption, this is not just to spend money to buy copyright can be done, this is the media expertise. Shanghai Wenguang SMG has dozens of TV channels. Each year, there are more than 100 TV programs and a powerful program creation team. It provides powerful TV media genes for Mega TV's smart TV terminal products.
Scitech's smart TV terminal products are equipped with Internet genes, industrial genes, and television media genes. Both online and offline channels are available, and capital channels are unblocked. The top five teams have jointly built a future-oriented internet television ecosystem. This kind of super combination of innovation is not only in China but also the first in the world. In the overall situation of Internet TV competition, it is worth looking forward to the major changes brought by the top five super warships.
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