Global notebook shipments decline by 6.3% in 2015

In 2015, the decline in notebook computer shipments was mainly due to the depreciation of the exchange rate in the first half of the year, affecting market demand in emerging countries such as Europe and Latin America, coupled with the new operating system Windows 10 and CPU update (Skylake), resulting in consumption delay. Global market research firm TrendForce's latest notebook shipment report shows that global notebook shipments in 2015 were approximately 164.4 million units, with an annual decline of 6.3%.
TrendForce notebook computer analyst Wang Jingyi said that in 2016, the notebook computer market is still the first place for HP and Lenovo to grab the first place. Because the US market is relatively prosperous, HP has a high chance of winning. Dell will hold the third place in notebooks, while Asus, Apple and Acer in the fourth to sixth place are in a fierce battle with a market share of about 10 % pull down the saw.

Wang Jingyi further pointed out that as Toshiba may abandon the overseas notebook computer market, brands are eager to squander and hope to swallow the market share. In addition, Samsung wants to make a comeback in the notebook market, expand market share, Xiaomi (Xiaomi), Huawei (Huawei) and Microsoft (Microsoft) also extend the product to the notebook, but in the early days is only a small test, 2016 The volume is limited.

In 2015, HP benefited from the strong demand in the US market. In the second quarter, shipments began to increase quarter by quarter. Although the annual shipment scale is no more than 2014, it still maintains the championship with a market share of 20.5%. Lenovo (excluding M&A brands) shipments grew 6.9% year-on-year, with a market share of 19.9%, followed by HP in the runner-up. Although the overall demand in Europe in 2015 was not good, Lenovo relied on deep penetration in the channel to increase its market share in the European market and enable it to grow against the trend.


Global notebook shipment ranking

Dell mainly benefited from the sales of Chromebooks in the North American market. The shipments grew by 4.3% year-on-year, ranking third, with a market share of 13.7%. The fourth to sixth competitions have become fierce. Apple has benefited from the new model Macbook sales response, the US demand is booming, with a market share of 10.34%, surpassing the fourth place in ASUS and Acer.

In the fourth quarter of ASUS, the focus of product sales on the notebook computer, the shipment season grew by more than 70%, the annual shipments still lost to Apple, the market share was only 10.31%, drink hate slipped to fifth place. In the European market, Lenovo’s whales were swallowed up, the European market faced the consumption of Lenovo’s whales, and the sales of Chromebooks in the US market were also attacked by HP and Dell. As a result, shipments in 2015 fell sharply by 16.6%, with a market share of only 8.9% and retiring to sixth place. .